Xbox One FIFA 14 pack-in shows pre-orders below expectations, Sony exec suggests

Thursday, 29 August 2013 01:30 GMT By Brenna Hillier

Comments from SCE Europe CEO Jim Ryan suggest Sony doesn’t need to answer Microsoft’s FIFA 14 Xbox One pre-order pack-in, and that the bonus game suggests the rival console’s pre-order campaign isn’t doing as well as the PlayStation 4’s.

Speaking with Metro, Ryan said Sony’s not considering striking a similar deal.

“Why should we do that? Our problem is gonna be matching supply to demand,” Ryan said, noting that Sony is “perfectly happy” with how PS4 pre-orders are progressing.

Microsoft’s action, on the other hand, suggests it’s not.

“It’s perfectly rational when a platform holder, or indeed a publisher, runs a pre-order campaign to engage in promotional behaviour to dial it up if you feel it’s not where you need it to be. That’s a rational thing for any businessman to do,” Ryan said.

“So why would we go out and add something? Giving away stuff on day one of a new platform launch, in my mind it’s kind of odd,” he added.

Sony has said it’s hoping to handle PS4 pre-orders responsibly to avoid any stock shortages, but Ryan said that if there is an issue, it will be “driven by demand being greater than we thought rather than inadequacy of supply”. Not that this will be a comfort if you can’t get your hands on one when the PS4 launches on November 15 in North America and November 29 elsewhere.

Thanks, GamesIndustry.

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