The NPD Group believes total spend among US game consumers has not declined since 2012 despite depressing result at retail, thanks to growing digital spend.
In its Games Market Dynamics: U.S study, as reported by GameInformer, the NPD found a total spend of $3.5 billion in the first quarter of 2013.
That’s absolutely flat compared to the same quarter of 2012 – despite significant differences in the monthly retail tracking reports the firm produces.
Of that total spend figure, physical console and PC games sold at retail accounted for $1.37 billion, and used game sales and rentals brought in another $559 million.
The largest segment was, of course, digital spending – full games, add-ons and expansions, subscriptions, micro-transactions, mobile and social, with $1.59 billion.
Although specific figures were not recounted, the digital spend side has increased since 2012.