Xbox One: Ballmer visits Hollywood to talk content deals – rumour

Tuesday, 4th June 2013 23:19 GMT By Brenna Hillier

Microsoft CEO Steve Ballmer is said to have made a trip to Hollywood in order to woo a handful of TV executives.

The rumour comes courtesy of Deadline, which believes Ballmer made the trip last week in the company of entertainment studios president Nancy Tellem.

The pair are said to have “lobbied” a number of Tellem’s contacts, notably CBS chief Les Moonves, Sony TV’s Steve Mosko, and WME co-CEOS Ari Emanuel and Patrick Whitesell. Tellem is said to have wanted to give Ballmer the perspective of broadcaster, producer and agent during the trip.

The visit wasn’t just to source new content for Xbox’s entertainment push; an anonymous source said Microsoft is trying to convince Hollywood of its “commitment to transitioning its business to devices and services” and how “Hollywood entertainment is a big part of that”.

Ballmer reportedly told executives that Microsoft “doesn’t want to be a cable channel” and said Microsoft could do interesting things with sports, music, reality and scripted programming thanks to more sophisticated technology.

During the trip, Ballmer is believed to have met with Microsoft’s Santa Monica-based entertainment studios team for the first time, in order to share his vision of the Xbox One world.

Meanwhile, at E3, Microsoft is going to talk about games, and not TV. I suggest you tune in.



  1. Lengendaryboss

    For a moment I thought I was dreaming when I saw woo TV executives for Xbox One in the same sentence, If MS wants a TV entertainment box it doesn’t have to be related Xbox just separate it because this incessant focus on TV has been an ongoing problem with MS and the One.

    #1 2 years ago
  2. ps3fanboy

    oh, i thought the tv talk was over, but by the look of it there will be even more tv talk on the e3 now. i guess games isn’t that important for micro$haft after all, LOL… this will be a easy win for the ps4.

    #2 2 years ago
  3. KAP

    As soon as I saw the title to this article I laughed.

    #3 2 years ago
  4. salarta

    I hate to give Microsoft ideas, but you know what would very likely cause a big win for them in this whole debacle, from the non-video games segment?

    A new season of Firefly.

    People cry for it all the time, Netflix passed on the idea despite Firefly being one of the most popular shows on their service. I don’t doubt for a second that tons of people would buy an XBox One to have access to a new season of Firefly.

    #4 2 years ago
  5. ps3fanboy

    @4 yes just make a new firefly and people will just download it from piratebay the same day it airs… greatest idea ever, LMAO!!!

    #5 2 years ago
  6. fearmonkey

    Ballmer is going to re-organize MS into the ground. He is like an emperor, and can’t be ousted it seems.

    But if he is going to need content, I have a big major suggestion…..
    Hire JMS – J. Michael Straczynski…..The man is a genius, and could create a number of original things for MS. He would fit the audience perfectly.

    #6 2 years ago
  7. redwood

    balmer can’t even woo Microsoft fans anymore :P

    #7 2 years ago
  8. Cort

    Not good that one of the companies you have to go begging to is your main competitor (in that space). Perhaps they should do what Sony did and build their own content division. Maybe Sony should do to MS what it did to Apple for a long time and tell them to get lost. (Stringer has already told the story of how he had Steve Jobs screaming at him – literally screaming – because the Japanese company wouldn’t hand over their entire content libraries to iTunes on terms demanded by Apple.)

    #8 2 years ago
  9. Cort

    (By the way, if anyone disputes that Ballmer has had to go begging, consider this: the global head of MS travelled to see some TV studio bosses. When you have to go to people ranked two or three levels below you, you have a problem.)

    #9 2 years ago
  10. The_Red

    Let’s see. The company sends its freaking CEO to talk to Hollywood and TV moguls… yeah, TV is obviously not the main point of X1 / MS.

    #10 2 years ago
  11. fightclubdoll

    A part of me dies when I hear how Xbox is putting so much emphasis on TV. They just don’t seem to understand the gamers anymore, and that’s a problem for a company that’s making and selling GAMING CONSOLES.

    I know they released official statements about how games matter and they’re promising that at E3 the focus will all be on gaming.

    But I’m not convinced that they have their priorities in order yet when they’re working so hard to pursue TV options and pushing data on the media that supposedly proves there’s a huge demand for “interactive TV experiences.”

    Watching TV on the TV…

    No one needs a console for that. They need some gamer execs at Microsoft, not TV (and apparently ESPN) fanatics.

    #11 2 years ago

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