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EA will not include an online pass in any future games

EA, one of the most enthusiastic early adopters of the online pass system, has elected to abandon the scheme.

"Yes, we’re discontinuing Online Pass. None of our new EA titles will include that feature," senior director of corporate communications John Reseburg told VentureBeat.

"Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.

"We’re still committed to creating content and services that enhance the game experience well beyond the day you first start playing."

Online passes are bundled with new copies of games, offering exclusive downloadable content or access to online multiplayer via a one-time use code. Activision and Ubisoft have also utilised the system.

Although unpopular with users who prefer to pick up games second-hand, the passes did represent significant "found revenue" for publishers in a market which otherwise brings no direct financial benefit to them.

EA had seemed very pleased with the scheme's success, but its top billing in anti-consumer polls for two years straight may have caused it to rethink its policies.

Retailers have argued that the used game market does have substantial benefits for publishers, in that it drives new game sales.

Thanks, Kotaku.

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Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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