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Pachter says Nintendo’s decision to forgo E3 press conference is a good “business decision”

Tuesday, 7th May 2013 16:43 GMT By Stephany Nunneley

Industry analyst Michael Pachter reckons Nintendo’s decision to skip out on an E3 press conference this year was a good move on its part from a business standpoint.

Speaking in his latest Pach Attack segment, the analysts said that while it’s a good business decision, from a consumer standpoint, it’s a “crappy decision because you don’t get many opportunities when you’re a console manufacturer to have the entire world focused on games.”

“I think that from just a basic decision it’s an opportunity for Nintendo to really show off a lot of stuff,” said Pachter. “From [a business standpoint], your basic economics, it’s a profit deal. If you’re expected revenues from spending money are bigger than the amount you have to spend to generate those revenues, then it’s a good business decision.

“I think that Nintendo gave this a lot of thought – they said we don’t really have anything new to show…we don’t really have any new Wii U games that are going to shine that are playable and, oh by the way, the reason that Fox News, ABC, etc, are all here is to look at the next Xbox and PS4, then we’re just going to look bad next to them.

“I think not doing it, probably, is a good business decision. I just think, as a gamer, and as someone who is interested in the industry, I would prefer to see everybody represented at every show. Nintendo made a business decision, and ultimately, it is probably the right one.”

Even though Nintendo won’t be holding a press conference at E3 2013, press will attend a special event hosted by Shigeru Miyamoto and NoA boss Reggie Fils-Aime at the firm’s booth.

E3 takes place June 11-13 in Los Angeles.

Via: Nintendo Life, My Nintendo News.

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2 Comments

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  1. The Auracle

    It must be a strange world that Pachter lives in…

    If Nintendo do something, Pachter will say it’ll flop before the thing gets a chance to show what it can do on the marketplace. If Nintendo don’t do something, Pachter will praise it; saying how it “makes sense” for Nintendo to do this.

    *rolls eyes*

    #1 12 months ago
  2. SplatteredHouse

    @1 On Pach Attack he knows he’s not talking to businessmen, his typical “day-job” clients, but he does talk about things as viewed from a business perspective, more often than not. That being the case, I don’t find the response featured to be strange at all.

    see also: Pachter vs NextBox rumours – http://www.gametrailers.com/videos/22qgg3/pach-attack–pachter-s-xbox-rumor-ratings

    #2 12 months ago