Candy Crush Saga developer King.com has rebranded as it announced a string of significant milestones. It seems that 50 million of you are playing its sweet puzzler on a daily basis.
They’re now just called ‘King’ by the way.
Develop reports that the game enjoys 50 million players a day, that’s 108 million unique players a month. 49 million of those are playing on mobile devices, while the rest are on Facebook.
Those aren’t small numbers. The developer celebrated the stats at GDC 2013 yesterday and announced its rebranding. It was added that the studio went from 120 to 450 staff last year.
Speaking with the site, chief marketing officer Alex Dale said “Our positioning is now around sparkly, fun games. We’ve gone from zero mobile players to 49 million a month and have really focused on casual games – the brand revamp reflects that.”
Dale also revealed two new King games. The first is a match-three game called Farm Heroes Saga and the second is called Papa Pear Saga, which is a physics-based puzzler.
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