Ubisoft adding EA and Warner titles to Uplay service

Tuesday, 19th February 2013 17:09 GMT By Stephany Nunneley

Ubisoft will add titles from EA and Warner Brothers to its expanded Uplay service, and has announced that it will start publishing its own titles through EA’s Origin service.

Speaking with GI International, Uplay director Stephanie Perotti said the service now boasts 50 million users and 15 partners with about 25 to 30 titles ready for launch.

“We’ve been working on this for some time,” she said. “We’ve been launching our own Uplay shop, and we wanted to make sure we offer a good experience from the start so we had to work on both the technical setup and all the negotiation with partners, and we thought the timing was good after the release of very strong PC titles from Ubisoft but also from partners.”

Publishers announced for the service include: SEA, Warner Brothers, 1C Softworks, bitComposer Games, Bohemia Interactive, Encore Software, Focus Home Interactive, Freebird Games, Iceberg, Nordic Games, Paradox Interactive, Recoil Games, Robot Entertainment, Telltale Games and Torn Banner Studios, per GI International.

“We are also talking to many more partners, we’re looking into adding more partners to the Uplay shop in the coming weeks and months,” Perotti continued. “So we want to have a broad offer, and we also want to provide another place maybe for some of the indie developers or smaller publishers to get in touch with an audience and we have a pre-launch user base that we think can be also beneficial to these developers and publishers.”

The Uplay service launched in 2009 alongside Assassin’s Creed 2, with PC titles added as part of its digital distribution service in June 2012.



  1. dex3108

    And what about 30 day download limit? As far as i know games that are not UPlay titles (AC1, Rayman Origins…) have 30 days download limit. After 30 days you can’t download them anymore. Also Ubisoft can’t distribute single DLC without problems and now they want to sell games from other publishers. I recommend them first to fix their own titles and distribution of them and than to try other things.

    #1 2 years ago
  2. OlderGamer

    This type of shit will fragment and hurt the market. Not everyone can bake their own pies. Sometimes the best thing to do is carve out your own slice of someone elses. If everyone has their own store front, none of the store fronts will do enough bizz to draw in enough people. EA, Ubi, etc should get the hell in line on Steam and be done with it.

    Selling games isn’t about the seller(store) it is about the people doing the buying. They will figure that out. I was on Origin yesterday, what a joke.

    #2 2 years ago
  3. DSB

    “Hey uPlay..”

    “.. Yes Origin?”

    “Let’s be aggressively mediocre together”

    “Oh boy, I thought you’d never ask!”

    #3 2 years ago
  4. TheWulf


    You underestimate the stupidity of avarice. They believe it will make them more money, so they do it. To you and I, it’s a ridiculous move that’s only going to cost them more money. But that’s because we’re thinking with common sense rather than greed. It’s kind of like thinking with your balls, but different. Their investors and stockholders are just so convinced that move X or move Y is going to make them more money, that they’re all in and they won’t consider any other alternatives.

    Any money lost in the interim is just a ‘transitional period’ and then further low profits won’t convince them because it’s ‘too dangerous to go back now, we might lose more profits.’

    This is the kind of thinking that has stopped a version of Steam for movies and TV shows from popping up. Consider this: How much money would the movie industry stand to make if there was a Steam analogue where you could rent/buy streaming and/or downloads at various qualities for various costs; where films went up right after their run at the cinema, and TV shows went right up after their run on whichever network?

    They’d make a hell of a lot of money, since the Internet is bigger than cinmea, and the Internet is a [i]a hell of a lot bigger[/i] than TV. I know I watch stuff more on the Internet than on television, and Penny Arcade made a joke about that a while back. The television is basically becoming an archaic device which is becoming less and less popular over time.

    But try to tell that to the various tele/movie industries. They think that their cinema and then (after a long stretch) DVD releases are going to make them more money than what I’ve suggested.

    Never, never underestimate the stupidity of avarice.

    #4 2 years ago

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