Forge Of Empires developer InnoGames has expanded into Brazil, in a move to capitalise on the growth of the Brazilian games market.
GI.biz reports that the Hamburg outfit – which has developed online titles Forge Of Empires, Kartuga and Tribal Wars – will take up residence in Sao Paulo. The new site will be headed up by Marcus Imaizumi, formally of Habbo Hotel outfit Sulake.
InnoGames COO Michael Zillmer said of the expansion, “We see Brazil as one of the largest growth areas in the world at the moment. The development of its infrastructure – especially in terms of the internet – has proceeded fast in recent years, largely due to the upcoming 2014 FIFA World Cup and 2016 Olympics.
“We do believe, however, that success in this market rests on local knowledge and local contacts. This will be Marcus Imaizumi’s task. He sees excellent opportunities in South America for InnoGames: the existing user base is a big advantage for us because we don’t have to start from scratch.
“We will put our focus on community management, and particularly media and payment partners to identify additional acquisition channels.”
At present InnoGames has a registered player base of 10 million.