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Project Shield: Nivida seeking UK distributor, console will ‘raise bar’ for Android & PC gaming

Monday, 11th February 2013 13:02 GMT By Dave Cook

Project Shield creator Nvidia is looking for a UK distributor and has had many people ‘knocking on its door’ since the Tegra-4 powered console was first announced at CES last month. The company has waxed lyrical about the console’s potential to disrupt the console business in a new interview.

Speaking with MCV, Nvidia’s director of product marketing Jason Paul said, “We want to sprint to get it into the key markets in Europe and Asia. Since the announcement we’ve had people knocking on our door. So there’s interest in distributing the product.

“Shield is targeting Android and PC gamers, so we are looking for people who can sell into that market. We thought that Project Shield would raise the bar for Android and PC gaming. When we looked at the complexity of the device, with all the streaming tech, we came to the conclusion that we had a device that only we could build ourselves. It is a natural step for us.

“The response has been overwhelming. We won over 30 best of show awards at CES. The amount of new coverage we received was more than anything we have ever had before.”

Project Shield is billed to launch in America and Canada in Q2 2013, although the hunt for a UK distributor continues. Once Nvidia finds one we’ll update you.

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