Vita and 3DS face challenges with growing mobile market, says Activision mobile exec

Tuesday, 4th December 2012 18:15 GMT By Stephany Nunneley

Greg Canessa, VP of mobile development at Activision, believes mobile and tablet devices are a threat to gaming handhelds in the “challenging” gaming-on-the-go market.

Speaking to iGamer, said in the end it will “ultimately” be the market which decides which is the more viable product” mobile and tablets or 3DS and Vita.

“There’s no doubt that the space faces challenges,” said Canessa. “[Handhelds] are more directly competitive with what’s going on in the tablet and mobile space and there’s a lot more overlap there, to be honest.

“It is a challenging market, and challenging in a number of ways. From a gameplay immersiveness standpoint, from price point and business model standpoint, I mean it’s $40 for some of those games and you can get great experiences – not necessarily comparable experience, but great nonetheless – for seven dollars on a tablet.”

Canessa said despite the rise in the mobile gaming sector, Activision has an “important” relationship with both Sony and Nintendo, and it will “continue to support them by creating games on both platforms.”

“Beyond that the market’s going to speak ultimately as to the viability of those products,” he concluded.

Via CVG.



  1. Len

    Or rather states the bleeding obvious.

    #1 2 years ago
  2. zinc

    I can see where he is coming from, but I think as a entry level gaming device, the ds will still be a firm favourite, especially for parents.

    On the face of it tablet gaming is cheaper, but a lot of those games have very expensive add-ons, easily surpassing the price if a ds game.

    #2 2 years ago
  3. Razor

    Somebody should ask him why they released an abomination of a game in Declassified.

    #3 2 years ago
  4. ps3fanboy

    its hilarious they even think that the handheld gaming consoles are in the same marked as crappy phone games… freemium farmville games that try to dime and cent you to death and angry bird stick games… against final fantasy and uncharted on the ds and psvita. what drugs are Activision taking these days??… i just gotta ask.

    #4 2 years ago
  5. monkeygourmet

    Well 3DS should be okay,


    #5 2 years ago
  6. Da Man

    Vita, being a clumsy iPod with two analogs – yes.

    3ds -no.

    #6 2 years ago
  7. Christopher Jack

    @6, Really? Can you ever make a comment that’s ever positive? The Vita is much more that a ‘clumsy iPod with two analogs’, any other Vita owner will tell you the same.

    I’ve stated many times though that both Apple & Google keep ignoring the huge gaming potential. They’ve done nothing more than host a store that sells games & no ones been successful enough on either platform to recreate a proper gaming experience. All either have to do is create an attachable gamepad & bundle it with their devices or in Google’s case, hire someone to design something flexible enough to attach to all slate phones while still retaining some elegance.

    Til then, no game on either major mobile platform is going to be designed to live up to the standards on the Vita & 3DS. Some are close but no traditional game fits the touch screen experience. There sure are niche games that that could be perfect for touch like Telltale’s Walking Dead, but that’s a rare exception in AAA gaming. Angry Birds is for sure, no real game, it’s fun but lacks any depth that even CoD & Fifa possesses.

    I know there’ll always be those that debate that a game on the go needs no depth but with mobiles becoming all the more powerful, they have the potential to become our all in one devices. There are already those that use their phones for OnLive while connected at home to their tv- there will eventually be a day where that’ll be normal for every gamer- though it’s unlikely the majority will be through OnLive, if Google & Apple were smart, they’d try to secure that opportunity for themselves.

    Google already has the Chrome browser & Chrome OS so they have so much potential waiting to be the all in one service. Apple are in a similar position but you have to use Apple devices to use most of their services & that honestly scares me. Microsoft also have the potential but Windows Phone sucks because of their Apple-like approach that they are failing at.

    #7 2 years ago
  8. Da Man

    And this person is telling me I stir shit due to boredom.. Yes I can.
    (on the forum)

    Please elaborate on the ‘much more’ part.

    It’s a useless, late to the party, clunky iPod with an utterly wrong idea of handheld gaming. Customers do not want.

    It’s a misguided device which came out in a lame attempt to win a corner on the modern mobile market.

    Queue O’Ignorrer.

    #8 2 years ago
  9. Christopher Jack

    Yeah, come back to me when you’ve tried some of the Vita’s good games. iPhone games like Infinity Blade & Horn may look cool- but that’s the end of the story, no depth. You also don’t need several hour long game session to get depth but when you devs like Gameloft & Glu Mobile as your top developers, you’re guaranteed no depth.

    #9 2 years ago
  10. Da Man

    So how do these allegedly ‘good’ games make it anything more than a clumsy iPod with two analogs?

    Gameloft is at the bottom of mobile gaming.

    You ‘re clueless..

    #10 2 years ago
  11. absolutezero

    The Vita is at its best when its gimmicks are ignored and its just treated as a portable console with best control set up. Its attempts at shoe-horning in touch bollocks nearly always fail because for actual games touch controls leave alot to be desired.

    I tired playing Bard’s Tale on my Kindle Fire awhile ago, I made it about 10 minutes before getting pissed off at the fudgy shitty touch controls.

    I guess todays mobile market consists solely of dispoable cut the rope style distractions.

    Thanks Apple, thank you for this bounty of shitty games.

    #11 2 years ago
  12. DarkKnight

    Did sony really fucked your family? You really should take out the 360 from your ass and kinect from your invisible penis lest you will get sepsis.

    Vita is truly the best handheld ever made.

    #12 2 years ago
  13. Da Man

    Vita is a miserable failure which perfectly points out the tragic irony of a dying misdirected company’s futile attempts at ‘reinventing’ itself.

    It’s a so called ‘hardcore’ handheld noone asked for.

    It’s a clumsy media player.

    And it’s a poor casual gaming machine.

    In theory, it was supposed to promise everything.. but delivered nothing.

    Market doesn’t need niche devices. More so one where every single manufacturer bar Apple and Samsung is struggling. Ever since iPad came out, Apple’s own iPod sales keep going downhill. There’s no place for a device which appeals to minority.

    It’s too late for electronics which don’t break after 5 hours of playing video games, when you missed every single opportunity to keep up, from iTunes through App Store. Better develop another space age disc format.

    #13 2 years ago
  14. DrDamn

    And none of those things you mentioned there stop the Vita from being what it is – a very good handheld games machine.

    #14 2 years ago
  15. Da Man


    I’m just saying.. Unlike most people around here, if I wanted to play console videogames on the go I would buy one in a heartbeat. It’s a videogame enthusiast dream machine.

    Unfortunately, some are too concerned with fighting the fight for a company or imaginary hardcore forces. Thus they ‘re deemed as ‘nerds’ and the such.

    #15 2 years ago

Comments are now closed on this article.