UK free-to-play market worth £216 million – report

Thursday, 1st November 2012 11:19 GMT By Dave Cook

The British F2P market is now worth £216, according to new research into the sector conducted by analysts SuperData. It’s a rapidly growing scene, the stats suggest.

MCV reports that the £216 figure comes from microtransaction sales in games like FarmVille and League of Legends. The market is expected to expand by 22.9% over the next three years, and is predicted to be worth £266.1 million by 2015.

The UK market is growing slower than the global arena however, which SuperData predicts will be worth £9.3bn before 2013. This is expected to rise by 53.5% to £14.23 billion by 2015.

On average the typical UK MMO player will spend 11.25p in social games and 11.64p in free-to-play MMO titles.

Do you buy microtransaction content or boosters? What’s your take on the F2P market? Let us know what you think below.




    I refuse to download these “free” to play titles, because they’re a complete rip off if you want to play them for more than a few hours.

    #1 2 years ago
  2. benhedworth

    @2 What an idiotic statement. Sure this may ring true for a few titles but most f2p games are just You’re missing out on some great games.

    #2 2 years ago
  3. viralshag

    I don’t mind the F2P games as much these days, especially the MMOs. Although I tend to do what I have always done and that’s just to resub for a month or so to get everything.

    I’m not much of a micro-transaction person and I would just rather have access to everything.

    #3 2 years ago
  4. TheWulf

    What I tend to find is that the F2P system in and of itself isn’t a bad thing. There are some pretty great games out there that have that model or a similar one. What you have to be wary of is predatory business models.

    So the truth lies somewhere between #1 and #2. I don’t think it’s fair to paint them all with the same brush as, no, they don’t all have the same cynical outlook. Some games have pretty great models, and remain fun even if you’re intent to spend no money upon them. They generate good will, that way, and count upon people throwing some money their way after enjoying their game. You’ll note that the Hotline Miami dev unofficially did that quite recently.

    Then you have some where, if you want to get anywhere without grinding away your life, you’ll have to put down around fifty quid a month. And that’s ridiculous. But that’s the other extreme.

    Then you have titles that exist within the nebulous space between.

    Ultimately it’s all down to common sense. If you think that the business model is too cynical and predatory, then don’t play it or buy anything from them. Simples. If you think that their business model is fair, then play their game. And if you’re so inclined, throw some money their way.

    #4 2 years ago

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