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Doritosgate – after the storm, lets clean ourselves up

Wednesday, 31 October 2012 09:11 GMT By Patrick Garratt

Scottish writer Robert Florence sparked a series of events that brought “games journalism” to its knees last week. Patrick Garratt says the time has come for an indelible line to be drawn between the industry and the media.

I’m glad Doritosgate happened, even though many people in the UK games journalism trade have had a terrible week. It’s been a long time coming, but we now have to openly accept that cosying-up to the people selling the products on which we’re reporting is blatantly unethical.

Towards the end of last year, I became so uncomfortable with VG247′s general relationship to the games trade that we had serious discussions internally about dropping all contact with the PR process treadmill. We are not “corrupt,” but our audience – over 1.3 million unique users in October, more than 3.5 million YouTube views per month – has grown to the point that we are now on almost every list for every publisher event. I had just been abroad with a large publisher, and the level of hospitality was cringeworthy. We got some great content as a result, but a large amount of money had been spent on the trip and there was open pressure from PR and marketing surrounding some of the output. We could hardly complain: we’d taken the shilling simply by being there.

Some weeks later I was having dinner with another journalist on another press trip. I raised my concerns, and this person dismissed them, saying that I was “intelligent,” and therefore wasn’t likely to be swayed by publisher PR spend. That we shouldn’t be so lavished upon by the companies selling the games we’re writing about was scoffed at. This person produced no content from that trip, then went on what I can only describe as a holiday with another publisher a few weeks after.

I didn’t reach a definite conclusion on any changes in the way VG247 was to operate in 2012, but I took the decision that I wouldn’t accept any more flights and hotels from publishers for press trips. I thought we could “play it by ear”. We’d sent a US freelancer to Valve’s studio in Seattle to create Portal 2 launch coverage last year and paid for the flight and hotel, and it didn’t work out too expensively. I wanted to create more distance between us and PR. As VG247 got larger, so did my sense of unease.

The resolve didn’t last long, unfortunately, and I’ll explain why. Firstly, I tried to sort out my own arrangements for a press trip to Rome, and just didn’t. It was expensive, it was to see a single game, and when your own money’s on the line you think far more carefully about getting on the plane. As a result, though, we missed out on some crucial coverage. This irked me, and I immediately questioned whether or not going on all-expenses-paid trips like this really did matter. Everyone else was doing it, and we’d done it for years. Maybe I was just being silly. I spoke to a few PR people about it, and, again, was laughed at. If you’re swayed by someone buying you a flight, it was said, then maybe you’re in the wrong game. If you’ve been watching the violent debates surrounding games journalism over the past week, you may well have seen similar lines trotted out by others.

Secondly, I was invited to the Microsoft Spring Showcase in San Francisco in February. California is a long way away from Europe. The costs really were high, and I wanted to go. There are some trips, I told myself, that it’s important to attend in order to foster a decent relationship with UK PR. Conveniently, it fell just before GDC; Microsoft was flexible about the flight, so I was able to travel from Paris then stay on for the show. Microsoft paid for the premium economy ticket and several nights in the Mark Hopkins hotel. We spent the days at the event working, and the evenings at mass dinners, which were always paid for by Microsoft.

We got a lot out of it. I worked hard. We had content live for the Halo 4 reveal, and we got the first look at Forza Horizon. Given what VG247 is, we should absolutely have been there. Whether or not I should have been there personally is a different matter. And if I should have been there, then I should have just flown myself there and paid for a hotel. It would have cost thousands, but this is my business. This is how we make money. I was ignoring the fact that I could have sent Steph, our US editor, instead. This is what I should have done. And we should have paid for it ourselves.

I made the wrong decision. The truth is that if one performs as part of sponsored trips, one cannot, no matter what anyone says on the matter, remain completely objective. No matter how well intentioned, you are not independent if you operate this way. If you’re not independent, then it seems logical that the content you create under these circumstances can’t be absolutely trusted.

I want VG247 to be trusted. We are not “bent,” and never have been. I do not want anyone to think we are.

The Great Crisp Disaster

I’m not going to go into the details of what happened last week. If you’re not au fait with Eurogamer’s editing of Robert Florence’s article on grey areas between the games press, marketing and PR, and what ultimately proved to be a Sandy-style aftermath, you can get everything that’s been said about it from this post on NeoGAF.

And I’m not going to name names. I’ve read some insane, shuddersome drivel over the past few days which misses the point of both Robert’s article and quite why we should be closely examining games journalism. Some names have probably been named enough. One of them is that of VG247′s Dave Cook – I’m only including him here because unless I do there’ll be some genius in the comments screaming about me wanting to cover up his part in events – and I sincerely hope it’s the last time he sees mention of himself in relation to “Doritosgate”. Dave is, without question, one of the most diligent, dedicated games journalists I’ve ever worked with. Seeing him involved last week over what was essentially a momentary error of judgement was unpleasant. The point lost to many in the hysteria that followed the editing of Florence’s article was that this isn’t about individuals: it’s about an entire industry, about the video games press and the closeness of its relationship to marketeers, about how the line between “enthusiasm” and “advert” has become blurred in some cases to a dangerous degree.

I believe Robert’s piece, and the circumstances around its publication, should be all the impetus we need to make changes now.

I’m glad Doritosgate happened, even though many people in the UK games journalism trade have had a terrible week. It’s been a long time coming, but we now have to openly accept that cosying-up to the people selling the products on which we’re reporting is blatantly unethical. It’s common sense. While I have total faith in both myself and my team, in our passion for the subject and our ability to be professional, I think that, honestly, we have all been professional in an unprofessional situation for far, far too long. While we certainly are independent in mind, we must, at this point, become independent in action. “You have to trust us,” after Doritosgate, is no longer enough.

As a result, I’ve decided to put the following rules in place for our staff, effective immediately. I’m ashamed I didn’t do this last year. I would encourage other websites to follow suit. Several of the US games publications adhere to similar guidelines, but VG247 will be, as far as I’m aware, the first UK games site to adopt anything like this.

  • We’ll declare everything. Any travel, accommodation or hospitality accepted by VG247 staff in the course of work will be fully declared in any resultant editorial.
  • No engagement in publisher-held competitions. VG247 staff will never again enter a competition hosted by a publisher or platform-holder.
  • Writers will never report on companies or products in which they have financial interest, or on companies which employ family members or close friends. Most games journalists have friendly relationships with some publisher PR. As of now, those friendships will prevent staff members from writing about any related company’s products. Similarly, our staff will now not write about products and companies in which they have a vested interest: this includes any crowd-sourced projects they may have backed.
  • We will always protect the identity of our sources. VG247′s sources will never be disclosed it they speak to us under condition of anonymity. It’s normal that VG247 journalists’ sources aren’t even divulged internally.
  • A note on advertising. VG247 is always likely to be primarily funded by video games advertising, for reasons I hope are blatantly obvious. We will never carry advertorial. Our ads our sold by Eurogamer Network’s sales team, which is based in Brighton, UK, and is independent to VG247′s editorial staff.

In reality, these (obvious) rules won’t greatly affect the way we work at all. We don’t take bungs for scores or sell top-slot stories for coke and hookers. Our journalists have integrity, no matter what may have happened in the last week. We try to be good. VG247 is a quality, popular site, and I’m proud of both the publication and its team. What these regulations will do, in theory, is shade any grey areas in our operation either black or white. Our staff will now know what they can and can’t do, and you, as a reader, can feel completely comfortable in reading both our news and opinions and knowing you’re seeing independent editorial.

Like, that’s what you were seeing anyway. Hopefully now there’ll be no question to the contrary.

Note: This article has been edited. The following sections of our original guidelines have been changed or removed:

  • No flights or hotels. We’ll no longer accept flights and payment for hotels from third-parties.
  • No hospitality. No more free bars. I mean, I’m sure there’ll be free bars. But our employees won’t be drinking at them. This rule also includes food. As of now, VG247 staff will buy their own vittles when they’re “in the field” wherever possible. If, for whatever reason, a VG247 staffer eats or drinks at the expense of a publisher, it’ll be disclosed.
  • Any gift over £50 disclosed. We regularly get sent promotional materials by games publishers. From now on, all “swag” will be either given away on the site or through social media, or donated to charity. This doesn’t include games, or at least it doesn’t include all of them. We need to play games a lot, and the only way we can keep up is through promos.
  • Any coverage resulting from press trips to be disclosed. Self-explanatory. If we do decide that we’re going to pay our own way to attend a publisher promo event, we’ll clearly say so in any resulting copy.

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84 Comments

  1. Rhythm

    Spot on. You’re the only site to get this right so far, let’s hope others follow suit.

    #1 2 years ago
  2. Dragon246

    *Claps with both hands*
    This is precisely what was needed. Kudos to the entire staff. This is why vg247 is my most frequently visited eu site.

    #2 2 years ago
  3. JPickford

    Good stuff.

    #3 2 years ago
  4. Dean

    This is good. Very good.

    #4 2 years ago
  5. Specialist89

    I’ve always been a “silent follower” of your work on VG247 and today i can proudly say that this article is a clear sign of the quality “hiding” behind this webpage. In my life i’ve never seen an editor being so humble and honest about his job.

    You speak the truth. Being a videogames editor puts you, and your staff, in a delicate position. You want/must be neutral, but a the same time you can’t really avoid what every PR will set up for your editorial staff and your company. I’ve seen tons of magazines and websites claiming to be independent, and at the end i’ve always been able to see where their judgment was clearly influenced by PR people.

    I’m a sort of a colleague. I’m an external contributor to a lot of videogames magazines in my country, I have some experience in the field and i’ve been given the chance to grab a lot of “swag” by publishers and PR people, but i’ve always had the same concerns and behaviours when publisher’s advertising come down to this. You really can’t be open to those kind of “prizes” and pretend to stay independent. This job is about being totally “friendly” with PR people, or cold and professional for the sake of “pure information”.

    I can’t say anything more than “thank you” for what you’re doing for our industry, and i hope that VG247 will keep having this openness for a very long time.

    #5 2 years ago
  6. mathare92

    Here, here. A bold move. A welcome move.

    #6 2 years ago
  7. Jimaroid

    “And my axe.”

    I love the gaming press, I hope others follow this outstanding and admirable lead.

    #7 2 years ago
  8. mongbatstar

    Bold move, bit harsh to block the free bar though! Will VG247 be subbing the bar bill instead? :)

    Sincerely, I hope this works out for you.

    #8 2 years ago
  9. expose the core

    Great to see this kind of action being taken. It really validates my personal opinion that this place is one of the best videogame news sites in the web.

    #9 2 years ago
  10. G1GAHURTZ

    Excellent stuff!

    Honesty is always the best policy.

    …although, I do feel like a big bag of Doritos right now.

    #10 2 years ago
  11. Beta

    This is why VG247 is my favourite gaming news site. Well done Sir, I can only hope that other sites follow your example.

    #11 2 years ago
  12. Old MacDonald

    I don’t have any meaningful comments really, just wanted to say that I really respect what you did here.

    #12 2 years ago
  13. BraveArse

    Well done Pat, a shining example of exactly how it should be done, on all sorts of levels.

    #13 2 years ago
  14. stevenhiggster

    Bravo, this is how all sites should operate.
    In all seriousness though, can you pretend that I work for you and send me to all the PR funded events? :P

    #14 2 years ago
  15. PaulLFC

    Well done for this, good to see a site being so up front about its policies and making changes in response to the recent events. I can only hope other sites follow suit.

    #15 2 years ago
  16. BULArmy

    Nice. I think both Robert and you are totally right the industry is corrupt.

    The same in some way is with the auto journos. For 90% of the time they are totally in manufacturers hands and those things don’t lead to objectivity. Chris Harris from the YouTube channel Drive wrote an article on Jalopnik which stated the bad things Ferrari do and now he is on their blacklist, which is totaly wrong.

    The Gamespot scandal the same absurd. Movie journalist asked to go to preview screening of a new blockbuster and writing a review for that movie before it is released. Again how can he/she be totally objective and the site/magazine/newspaper he/she is working also, when somebody is favoring you this way.

    The problem is that not playing by the rules can be bad for the “offender”. It is a reallity, some companies will decline interviews if they think, they can’t get enough benefits from you. But this is why I like you, RPS, Kotaku, to some extend Eurogamer. I think those are the sites in which I can put my trust. To sites like Gametrailers and IGN I go only if they offer some special that I am interested.

    #16 2 years ago
  17. Christopher Jack

    I never for a moment questioned any of VG247′s staff integrity, I have always trusted & respected you guys & your opinions. I personally don’t think these guidelines were even necessary but I’m glad you’re still taking responsibility for the way the industry works & respect that fact that you’re trying to change it.

    Hopefully this whole situation will also pave a way to more honest reviews. Very rarely do I ever think someone was bribed, but when they have their hand in a cookie jar, no matter how honest they are, it’s likely to influence their opinion & that leads to safer scores- it’s just plain rare to see an OK game score less than a 7 by most reviewers & that’s why I disagree with publishing a score in the industries current state.

    #17 2 years ago
  18. Hamlet

    Great job VG247! Nice to see these policies set in stone and giving readers full transparency. You’ve set the bar, anad hopefully other sites do the same and realise that this is an important issue for many readers.

    #18 2 years ago
  19. Erthazus

    I said long time ago that industry is corrupted as hell.

    #19 2 years ago
  20. Dave Cook

    @19 Erth you have to be careful with blanket statements like that, seriously. Most journalists we know aren’t corrupt, but they just see the meals, flights and freebies as part of the process – and don’t let it sway their opinion of games at all.

    The problem is, that they should see it as an attempt to curry favour.

    #20 2 years ago
  21. NinjaMidget

    I don’t comment on a lot of articles but I’ve been going on VG247 every day for almost 2 (could be 3) years now.

    The biggest reason is that you don’t review games, and this to me has proved your objectivity for all that time. This article has proved that my trust was well founded.

    The VG247 staff are a bunch of legends! And as a new addition to the team, Dave certainly is a hard worker. You can see it in the articles. Well done guys and gals!

    #21 2 years ago
  22. Old MacDonald

    19 & 20: Not to mention that such statements makes it even harder to be the “good guys”, because everyone just assumes you’re bad anyway.

    #22 2 years ago
  23. Dave Cook

    @22 exactly, and this has been a real eye-opener for me. I never saw retweeting the hashtag as a bad move until the fall-out from ‘Doritos-gate’. It was wrong, and it has caused me to see this side of things in a new light. it’s time for others to question it too.

    #23 2 years ago
  24. Erthazus

    @20, i’m not talking about Journalists actually.
    I’m talking about the industry in general.

    #24 2 years ago
  25. voxelman

    Consider yourselves un-adblocked

    #25 2 years ago
  26. G1GAHURTZ

    I think journos should maybe see themselves as Dr Ian Malcom in Jurassic Park.

    Getting flown to a beautiful Island where ‘no expense is spared’, and given a whirlwind tour shouldn’t stop you from being a super cynic.

    (Or getting eaten by dinosaurs…)

    #26 2 years ago
  27. Dave Cook

    @24 then I retract :)

    #27 2 years ago
  28. bitsnark

    Do you hear that sound?

    That, loud, clanging sound?

    That would be VG247′s massive, bronze balls swinging together in doing the sort of thing that every other games site should aspire to do.

    This sort of transparency is great to see and kudos to Team VG247 for stepping up first.

    \o/

    #28 2 years ago
  29. G1GAHURTZ

    @24:

    What!? How can devs be corrupt!??

    #29 2 years ago
  30. Hirmetrium

    I only have one comment:
    “No hospitality. No more free bars. I mean, I’m sure there’ll be free bars. But our employees won’t be drinking at them. This rule also includes food. As of now, VG247 staff will buy their own vittles when they’re “in the field” wherever possible. If, for whatever reason, a VG247 staffer eats or drinks at the expense of a publisher, it’ll be disclosed.”
    I feel that this rule is a step too far. Your staff need to eat and drink, and the reality of it is that if you get somewhere at a god awful hour after yesterday’s flight, so your suffering from jetlag, your going to need tea/coffee.

    Not only that, but surely events are sometimes out of the way – the only source of food for miles is going to be what their serving you.

    I feel that if anything this should be relaxed a little – if a publisher is offering you a sandwich, and it means you can get an extra hour or so on whatever title it is to squeeze that bit more coverage out of, you should take it.

    I’m not trying to contravene you, but trying to be realistic. I guess that’s why you put “where-ever possible.”

    I do, however, agree with the open bars part. Good shout.

    #30 2 years ago
  31. Hamlet

    Wait wait wait… are we really calling it “Doritosgate” now?

    #31 2 years ago
  32. Deacon

    Working in this industry it must be so hard to stay completely impartial and unbiased, and that’s without factoring in such attempts to ‘curry favour’.

    Great piece Pat. VG247 is fantastic, and now even more so :)

    #32 2 years ago
  33. Dave Cook

    @32 yeah especially with gamers who hate the press scrutinising every time we sneeze or scratch our balls. They hound us constantly and everything we do is wrong. It’s not an easy job most of the time, even if it looks it.

    #33 2 years ago
  34. OrbitMonkey

    Huh, so this is what integrity looks like…

    #34 2 years ago
  35. RandomTiger

    Good stuff, I hope its practical in the long term. Is the reader truly the customer when advertising pays the bills?

    “this includes any crowd-sourced projects they may have backer”

    This one is important I think, its going to be very interesting to see the effect of kickstartered projects on game website reviews.

    #35 2 years ago
  36. KrazyKraut

    Journalism is not posting some news other ppl posted or a press release of a publisher/developer. Journalism…is well…Journalism. Thats what a lot of ppl forget which have a video game site.

    #36 2 years ago
  37. Zarckan

    This is why I love this site!

    #37 2 years ago
  38. Dave Cook

    @36 I think anyone can safely say that we’re starting to expand our bespoke and investigative content considerably. News is still our crux, but we’re growing our content rapidly.

    Watch this space.

    #38 2 years ago
  39. jayc4life

    @35 Absolutely. The amount of game journalists I see on Twitter publicly praising and acknowledging that they’ve paid into Kickstarters is quite something. However, where does the cut-off for that lie? If this is the case, where would this leave Minecraft coverage considering most people paid for it when it was still in Alpha? Or Prison Architect, which has its own tiered system? I think that for these kind of crowd-funded games, if you’ve paid anything above what’s necessary to be granted the base final retail copy, that should be disclosed, but if you just want to throw in a cheeky fiver into the pot, that can be overlooked.

    This code of ethics should probably be permanently linked somewhere on the site for future reference. Kudos for making it crystal clear to the readers, Patrick & Team.

    #39 2 years ago
  40. viralshag

    I think some of the guidelines are a little extreme but as long as they don’t affect the coverage I don’t mind.

    #40 2 years ago
  41. Deacon

    @36 you can’t really expect a gaming news site to only report on things they themselves have gleaned. I think that’s wildly ambitious, especially for a site with only half a dozen or so staff.
    We receive a great mix of news & journalism here, imo.

    #41 2 years ago
  42. Dave Cook

    @40 it won’t, business as usual. There are always better ways to get the content :)

    #42 2 years ago
  43. Talkar

    Great piece!
    As an addition, could you start crediting posters who linked you to news when you write an article? I know you do it already, but a lot of the times the original poster is ignored. It just seems fair to credit it :P

    #43 2 years ago
  44. Paranormal Pett

    This is brilliant news, well said. At least someone is taking a stand and showing other sites on how it should be done. Take a bow.

    #44 2 years ago
  45. dfar80

    Congrats, kudos, and all that. But one has to ask – were weren’t any of those guidelines a concern before Doritosgate? If they were, why address them now? “Last year” seems little when the damage done has built up for years; suddenly writing an editorial on integrity seems misplaced. It suggests that if none of this had happened, VG247 and other sites would have remained quiet on the issue; and some will still pay no mind to this, no doubt. It’s not that I’m questioning your integrity and professionalism (though content like “eating pants” is just sensionalist and pointless), but that comes with time and effort, not simply saying you’ve acted that way. But even then, the general cowardice of the industry has made it so there is always a high level of suspicion surrounding videogame journalism that even the most honest sites and staff cannot hope to overcome.

    In fact, integrity in an age of advertising is hard to maintain. Could VG247 afford to cut their ties with Eurogamer in protest of their treatment of Florence and his article? Probably not, but the end result is an editorial pining for transparency and integrity from a site linked to a network that censored someone writing about those things.

    #45 2 years ago
  46. Freek

    Don’t think it’s extreme at all. Part of having integrity is not letting there be any doubt and not even opening yourself up to the posibility of being influenced.
    It’s part of taking your job as a journalist/reporter/critic seriuously.
    Good move on VG247′s part and hopefully more sites will follow.

    #46 2 years ago
  47. Dave Cook

    @45 yeah they were our rules, but they were unwritten rules. Now they’re written in the name of transparency :)

    #47 2 years ago
  48. GwynbleiddiuM

    Hats off to Pat and the VG247 staff. This was always tangible in your work, that’s why I left hanging around other places a long time ago and hopped on the VG247 boat. That’s why I like it here and that’s why I’ll continue to be part of the VG247′s community. Guys, thank you for being honest and thank you for all the hard works you do on a daily basis.

    #48 2 years ago
  49. Simplicitly

    Despite having popped in to read stuff on VG247 for a long time, I was only prompted to register recently after new appointments meant that the site was updating with more content, and with some really great writing from, in particular in this case, Dave Cook. I’ve occasionally seen Patrick tweet about how pleased he is with the increased traffic on the site, and I felt good for him that this boost had come about, in my eyes, from an increase in quality content.

    So it was with some disappointment that I read the names of people in the EG piece last week. Indubitably the reaction might not have been so public without the naming of names leading to other things, but I always felt it was wrong to infer ‘corruption’ about individuals, however qualified Robert Florence’s statements were that perception was the key factor, rather than any allegations actually being made.

    All that said, a part of me is glad that a light has been shone on this, however late it might seem to some, and however some might still seek to justify the receipt of favours as just a tool of the job. I actually think that the very high standards that Patrick sets here might almost seem too extreme, as I don’t think there is any shame in accepting travel costs or accomodation in the pursuit of your job, and while I’m not interested in the turnover of VG247, I’d hate to think that they would be financially compromised in the production of their great content. But I guess that is the point, isn’t it? You have to draw a line somewhere, and as a keen gamer, and observer of the industry, I have to say that from all of this kerfuffle, the line drawn here by Patrick is one of the clearest.

    The writing around it in this piece is also reflective, thoughtful and I thought very interesting. Just like the stuff that has made me come and read more on VG247. Given how personal to DC this seemed last week, this is exactly the kind of grown-up response that I was hoping for from somewhere. Having read all of that neogaf thread linked above… yes, ALL of it, I can safely say that not everyone appears to be thinking in the clear manner in which this piece has been constructed.

    The clarification has to start somewhere, so Bravo for this.

    #49 2 years ago
  50. dfar80

    @Dave: I think Garratt explicitly stated he decided to put those rules “effective immediately”… which suggests they weren’t, adding he felt ashamed he didn’t do this last year. Maybe it’s poor phrasing or the rules themselves coincide with how the staff has worked in the past, but it still doesn’t sound right.

    I want to repeat I’m not questioning how the staff operates, or did. The issue itself needs to be tackled head on by all sides, and any step toward that is a welcome one, though this awareness – coming from several sites, not just VG – feels somewhat strange.

    #50 2 years ago
  51. Dave Cook

    @50 I think many of them went without saying, so we didn’t have spoken rules in place. But I see what you mean. Rest assured they are firmly in place now.

    #51 2 years ago
  52. Robustitron

    Just registered to say I found a new source of game news.

    After dropping Kotaku and the other Gawker blogs, which are essentially caricatures of the Doritos problem, I was left so disillusioned that I avoided gaming news sites for two years now.

    Any site that deletes/bans comments consisting of objectively correct, properly referenced factual corrections just because it undermined an advertorial, has no right to call themselves journalists. People who got upset at Polygon’s pizza flop don’t know the half of it.

    #52 2 years ago
  53. LuLshuck

    What pisses me off is that everyone clearly knew it was corrupt but no one has written anything until this guy retires and tells everyone, this should of been written when that guy got fired for doing a bad review on kane and lynch

    #53 2 years ago
  54. mistermogul

    Well done Patrick, an honourable move.

    Now… can I have the flights/hospitality please?!

    ;)

    #54 2 years ago
  55. Razor

    Yeah… all expenses trips, free food, gets to see games early? Where do I sign up ? :)

    #55 2 years ago
  56. frod

    I wish we could all be honest with each other and call it ‘entertainment reporting’ instead of ‘game journalism’. The latter isn’t something that I think most people would even be interested in, as games are a form of escapism. Unfortunately the former (clearly more accurate) title confers a lot less gravitas, so here we are being shocked by something quite unremarkable in reality.

    #56 2 years ago
  57. Dave Cook

    @56 I tend to refer to myself as a game critic, rather than a journalist. The term journalist doesn’t sit right with me. I am aware that My Twitter profile has me down as a journo, I just haven’t gotten around to changing it.

    Should probably do that now ;)

    UPDATE:

    Done! :D

    #57 2 years ago
  58. Demigod

    Good policies and may help bring game reviewing up to the standard of real journalism (we can argue about the decline in that another time) from what to my eyes has increasingly been akin to freelance reviewing from the publishers.

    However how these disclosures will be done?
    Will there be an side box with the reviews/articles or will there just article at the end of the year? While the first may seem a bit over kill and some publishers probably wont like it, the second is a bit sweep under the rug.

    #58 2 years ago
  59. ManuOtaku

    I always clean myself after eating doritos, they let my fingers with a yellowredish colour, nice to know you are doing the same ;)
    p.s Nicely done guys, iam proud of being a commenter here and somewhat ,somehow , be part of this in any form or shape, thanks.

    #59 2 years ago
  60. ZeGerman1942

    Great stuff guys! Fully migrated now from Eurogamer to your site. The only site who seems to be honest and serious about reporting games news.

    #60 2 years ago
  61. Demigod

    @57 I would love to see more game journalism though – more articles about how games are made, how developers raise and fall. Instead of just a review and leave a game come back in a few months see how it sold what the public reaction was, ask the devs what went right and what went wrong. Articles about new tech. We all love the unreal and crysis dev vids so interviews about that new rendering techniques etc.

    I realize such things would cost money and the demand would have to be weighed but if game critics cant do it who can?

    #61 2 years ago
  62. frod

    @61 Edge do pages and pages of articles like that every month, but most people can’t see past their review scoring policy to even consider reading it, much less paying for it.

    #62 2 years ago
  63. DSB

    Well fuck me.

    I wasn’t expecting that, and certainly not that level of aggression.

    Proud to be a VG247 reader.

    Are you saying that you don’t check the sources though, Pat? Not that VG247 has been involved in any Watergates, but litigation and libel became a topic this week, and it is ultimately the editors job to make sure the research, and the sources hold up before printing.

    The editor checking those things is as much a guarantee for the reader, as it is for the people who may or may not be impacted by the article.

    #63 2 years ago
  64. Dave Cook

    @61 I’m personally queuing up a lot of developer profile pieces – Stay tuned for Harada’s Tekken legacy piece soon – as I enjoy reading about how games are made. But there is this weird line drawn in the sand where some consumer sites don’t report on game development as it’s seen as too ‘industry’.

    It’s something I’ve personally encountered at previous jobs – won’t name names – but yeah I’m a fan of making of pieces. I’m just not sure they’re relevant to an up to date news site.

    There’s always room for us to consider them however :)

    #64 2 years ago
  65. Dragon246

    @61
    That’s what gamasutra is for.

    #65 2 years ago
  66. drizzom

    Hey guys! Just registered and posting for the first time. I’m glad you guys had backbone enough to take a leading step in progressing an important part of this industry.

    Thank you.

    “One of the truest tests of integrity is its blunt refusal to be compromised.” – Chinua Achebe

    #66 2 years ago
  67. Gheritt White

    Can we still be friends?

    #67 2 years ago
  68. Mike

    With the viewing figures quoted in the article, I’m seriously at a loss toward why other ads that are relevant to probably the most market-friendly sub section of society can’t offer a valid alternative to publisher-funded ads. 18-35 y.o. – young single, professional. Loads of money. I’d rather see an ad for Apple, Windows 8, Calvin Klein etc. etc. than see Ubisoft’s latest.

    Surely true independence is when your (3rd person) wages aren’t being paid by the people you’re reporting on?

    Perhaps naive, perhaps incredibly stupid, but alas, a completely honest quesyion.

    #68 2 years ago
  69. Chockster

    So I guess I’m not getting another trip to Stockholm, eh Pat?

    And y’know what, I’m fine with that. I saw how the sausage was made, and it wasn’t as pretty as I thought. (I think Pat will know which bit of the trip I’m talking about.)

    Don’t get me wrong, I had a brilliant time on that competition trip, made some good friends and talked games for three days solid. We even got an extra night in an asylum for our trouble, but there were things that left me uneasy about the whole process, and I applaud Pat for his stand here today.

    Even though I’ll not win another trip to Sweden.

    #69 2 years ago
  70. The_Red

    This is really great and I’m more than glad to see VG247 staff like Pat and Dave being so honest and humble here but I’m still mad. Even if the original article did get its message across, it was still threatened and censored by some people within this industry and as long as those people still work in their respective publications, I have almost zero faith in anything reported by them (I’m mainly looking a MCV and a certain “law suit education / threat” wielding lady).

    #70 2 years ago
  71. fear_itself

    A little sidebar / side box along the lines of

    “The writer of this piece was supplied the following items at the Publisher’s, or their representative’s expense,…. flight, hotel, cup of tea ;)”

    might be useful. That way there’s always a specific place to look for that info?

    But, then you’re probably already on this.

    BTW – bravo. No one even thought to do this back in my day (I think).

    #71 2 years ago
  72. Ireland Michael

    Am I the only one who thinks the first rule really isn’t necessary (flights and hotels)

    Just be honest in your opinions, and if publishers react negatively to it, that’s their prerogative. It’s simply something you can’t avoid. I honestly don’t see why it’s hard to remain objective in that situation.

    Just be sure to put a disclaimer at the end of your pieces. That’s worked for me for years.

    #72 2 years ago
  73. ooQoo

    resistered. bookmarked.

    hope springs eternal.

    #73 2 years ago
  74. Dave Cook

    @73 welcome :) Hope you enjoy your stay.

    #74 2 years ago
  75. simsum

    You still need to promise to be proactive in uncovering unethical behaviour in your own industry, and you still need to promise to join (and preferably, help create) a trade organisation whose sole purpose is to report on the standards and failures of your industry as soon as such an organisation appears.

    Even so, you just gained a potentially regular reader.

    One who feels kind of weird to be grateful for your now unambiguous ethical guidelines. Because I shouldn’t be. Pretty much every other kind of critic, journalist and outlet operate within clearly stated ethical guidelines and are members of trade organisations whose sole function is to play watchdog.

    #75 2 years ago
  76. polygem

    it´s the right move. the only way. even if it seems like it will hurt, in the end it doesn´t. you shouldn´t play the game if the game is corrupting you. maybe you will have more inconveniences, maybe less cash, but you´ll be able to look into the mirror knowing that you are not just doing a job but living your own life, a life where you are the captain not letting the circumstances steering the boat.

    #76 2 years ago
  77. OlderGamer

    Well, good luck maintaining the highroad.

    Just don’t forget that by having a large website, with a lot of viewers, that you are already doing said companies a favor by showing up at their events. I would have ZERO problem with some level of compensation.

    I know it is a fine line.

    I also know that maintaining your independant integurty is meaningless if your viewership and website are meaningless. I mean to say, if your site doesn’t get the “inside” coverage(like exclusive one on ones, previews, interviews, ect), readership can easily fall off. Most of us aren’t loyal and will go as the wind blows. the truth is you need industry and the industry needs you. It really is one hand washing the other.

    You can’t afford to burn bridges. The industry isn’t that big. Snub the wrong guys, and you could get snub for their next game and the few after that.

    So, while I aplaud the notion of independance and journalistic integerty, I don’t think those things apply fully to games as they do in other sectors. A dumb example:

    Sandy(the hurricane) just went through several states. There was no preview of it, no inside info, no creative personel to interview, there was little or nothing to cover that could be kept from anyone that wanted to cover it. It just happend, no one needed an invite to cover it. If you have weather staff, ground staff, network feeds, and a venue you could cover Sandy. Didn’t matter if you were CNN, TWC, or the local news.

    But games…Games isn’t just about a game that released. Covering the games industry is indeed about events, pressers, interviews, etc. there is a lot of inside and exclsuive content. You either play the game or risk being on the outside looking in. I would rather have my staff eating some chips and drinking some beer that were provided by the promoters and be able to get a sit down with the lead design on a major upand coming release, then to be snubed infavor of another site that plays their PR game and gets the scoops.

    So in all of my wind bagging, I say caution. You guys know the industry. You know how things work. And I think you know what it takes to keep bringing us the best damn stuff possible. Just don’t forget that. I love the idea of giving away much swag, that helps conect with readers. But if acepting a plane ride, a hotel room, and a bag of Doritos means getting us the freshest and best info on something … might as well suck it up.

    Because honestly, if you don’t, someone else will.

    #77 2 years ago
  78. LuLshuck

    Im with Ireland Michael on this one, get rid of rule 1

    #78 2 years ago
  79. sg1974

    My name is Steven Gould and I support Dave Cook.

    That is all.

    #79 2 years ago
  80. Telepathic.Geometry

    Good show guys. I hope you’re able to survive and stay competitive with those rules in place. You have my axe, my bow and my level 20 scythe of waning frost!

    #80 2 years ago
  81. OrbitMonkey

    Hand on cold callused heart, i’m a cynical cunt. I’m honestly surprised at the steps Pat wants to take.

    I’m not gonna hoorah… Cuz I don’t *get* why this is needed for VG247…

    Its a entertainment blog, sure… & Pats shown good editorial decision making…

    This just seems like reacting to the sins of others tbh.

    #81 2 years ago
  82. Kabby

    It’s perhaps overkill for a news site. However, if you intend to expand into reviews I’m sure these changes would engender trust with the readership.

    #82 2 years ago
  83. NocturnalB

    Holy cow! I’ve only been coming to this site for a couple months but it steadily became the main games site i come to, and now I’m happy it is!! You guys rock for this. And I’m with #25 you guys are totally un Adblocked on my computer!

    I just gained massive respect for ya’ll! Your number 1 reader from Houston, Texas, USA!! Rock on, I’m stickin’ with ya’lls ship till the end!

    #83 2 years ago
  84. Bobstrikesback

    81 – I think that’s exactly it, though. I’ve seen a number of games writers responding to this mess as if the suggestion of more transparency and clearly-defined boundaries on their end is a direct and ludicrous attack on their own integrity (I’ve seen ‘guilty until proven innocent’ thrown around, as well as ‘if you don’t trust us, go somewhere else’, and, in response to this article, ‘extreme paranoia’).

    It’s sad. Because games writers can make it an issue about their own sites and whether or not they personally need this sort of thing, or they can – as Pat has done – set some visible standards in the hope that other outlets will follow suit and create a bit of accountability across the board. Good job, lads, I’ll be keeping an eye on you from now on.

    #84 2 years ago

Comments are now closed on this article.

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    Koei Tecmo has announced it is delaying the PC release of Dead or Alive 5: Last Round to March. According to an updated listing on Steam (thanks, AGB), the fighter was delayed “in order to provide you with the best experience possible.” To apologize for the delay, Team Ninja will offer the Halloween 2013 Set, […]

  • Dragon’s Dogma Online will be F2P “no plans” for western release

    Dragon’s Dogma Online will be a free-to-play title for PC, PlayStation 4 and PlayStation 3. Set for release this year, Dragon’s Dogma Online has a lobby which will support up to 100 players, is open-world, and the executive producer is Hiroyuki Kobayashi. Players can form groups with up to four players or pawns while raids […]

  • Watch this release video for Borderlands: The Pre-Sequel DLC Lady Hammerlock

    The Lady Hammerlock DLC for Borderlands: The Pre-Sequel releases today on PC, PlayStation 3 and Xbox 360, and coinciding with the release is the launch trailer. In the Lady Hammerlock DLC, players are introduced and will be able to step into the shoes of Sir Hammerlock’s sister, Lady Aurelia the Baroness. The DLC will run […]

  • Free DLC for Tales of Zestiria takes place after main storyline

    Free DLC will be released in Japan for Tales of Zestiria, and while Bandai Namco has yet to state whether it will be released westward with the core game this summer, it’s an interesting slice of content. According to information from Jump posted by Siliconera, the DLC Alisha After Episode: What Is Reflected In The […]

  • This video of a Paris flat looks the real deal, but it’s all Unreal Engine 4

    I’m not entirely sure when, or how, this fella managed to sneak into my secret flat in Paris and film it, but since it’s out there I may as well share it with you. All joking aside, this video is rather amazing. It provides a virtual tour of a flat located in Paris; however, it’s […]

  • The Witness passes key development milestone, still no release date

    The Witness has seemingly come back from the dead. Creator Jonathan Blow has posted an update on the game’s development. Surely you still remember The Witness? Jonathan Blow’s follow-up to Braid, which was shown during the PlayStation 4 reveal event all the way back in February 2013? Well, today we got our first development update […]

  • You can now take selfies in World of Warcraft

    The latest patch to World of Warcraft has added a S.E.L.F.I.E. Camera to the game. And it does exactly what it sounds like it does. Patch 6.1 is currently being deployed to World of Warcraft’s Public Test Realms (PTR). There’s a massive list of patch notes, but the most pressing one, other than Twitter integration, […]

  • Hellblade: early gameplay and prototype footage revealed

    The latest developer diary for Hellblade is here with a look at some early gameplay prototypes and a peek at some polished areas. Hellblade developer Ninja Theory has revealed even more details of how game development works behind the scenes. The eighth part of this ongoing diary shows early gameplay footage along with some intriguing […]

  • Resident Evil Revelations 2: Raid mode offline-only on launch, more details

    Capcom has revealed a tonne of new details about Raid mode in Resident Evil: Revelations 2. Capcom has confirmed that Raid mode will launch with the first episode of Revelations 2 in February. You will be playing it offline only though, either solo or in split-screen co-op. As for the online portion, Capcom promised it […]

  • Watch the first 20 minutes of Life is Strange

    The first 20 minutes of Life is Strange have been posted online for anyone to watch. The opening 20 minutes of Life is Strange set the stage for what kind of game it is. The kind that you’ll probably like if you’re a fan of Telltale games. The video is courtesy of consolewarsofficial and you […]

  • Don’t blame Ubisoft for cancelling keys – blame the culture of overpriced games

    Publishers need to drop PC games prices in order to stem the flourishing grey market, says Matt Martin. “How are you going to sell me Far Cry 4 for £45 when I can pick up Far Cry, Far Cry 2, Far Cry 3, Far Cry: Blood Dragon and extra DLC for just £30?” Some players […]

  • Dragon’s Dogma Online is real, full reveal in this week’s Famitsu

    What’s been heavily-rumoured to be the next instalment in the Dragon’s Dogma franchise, Dragon’s Dogma Online, will be fully revealed this week. According to a recent post by Famitsu, the magazine’s upcoming weekly issue, which releases January 29, will contain a massive feature on Dragon’s Dogma Online. The magazine will dedicate 18 pages to all […]

  • Valve responds to recent Counter-Strike match-fixing scandal, bans offenders

    Valve has investigated the recent case of match-fixing involving two teams in the Counter-Strike: Global Offensive professional scene and decided to ban those involved from future tournaments. Recent allegations involving match-fixing between iBUYPOWER and NetcodeGuides.com – two of the professional teams that played in Cevo Season 5 – came to light. Valve has took notice […]

  • Having issues playing Grim Fandango Remastered on PS4? Sony is offering help

    Sony has offered a few steps to help those who are having issues with their pre-loaded PS4 installs of Grim Fandango Remastered. A few reports have started to appear online from users who’ve pre-ordered and pre-loaded Grim Fandango Remastered on their PS4 consoles. Sony has since posted a support thread on the official forums, to […]

  • Get Dragon Age: Inquisition for $36 and more in EA’s Xbox One sale

    Many EA digital games are being offered at considerable discounts on Xbox One right now. The latest EA sale is pretty good, offering sales on many AAA titles. It’s only available on Xbox One, with extra savings for Xbox Live Gold subscribers. The list below covers prices for Gold Subscribers. Plants vs. Zombies: Garden Warfare […]

  • Grim Fandango Remastered reviews round-up, all the scores

    Grim Fandango Remastered is a classic game brought into the new generation, so it’s time for everyone to know how great it is. The reviews for Grim Fandango Remastered have started popping up and as per usual, we’ve collected a few of them below. Grim Fandango Remastered is, as the name suggests, a remastered version […]

  • The Witcher 3: latest build is 1080p on PS4, 900p on Xbox One

    The recent preview build of The Witcher 3: Wild Hunt was running at full-HD resolution on PlayStation 4 and 900p on Xbox One. German website Gamestar attended the recent preview event for The Witcher 3 and examined the three versions that were on offer, PC, PS4 and Xbox One. Here’s the quote, courtesy of Google […]

  • Joystiq is likely to close – rumour

    AOL is rumoured to be closing its video game site, Joystiq. Re/code is reporting that AOL is likely to close its video game site Joystiq soon, according to “various sources.” The move is part of a company-wide restructuring that will affect Joystiq and other “under-performing content properties.” Joystiq is one of the most renowned sites […]

  • The Last of Us movie will be “pretty faithful” to the game

    The Last of Us will bring many of the same elements to the big screen as the small one, according to writer Neil Druckmann. Although The Last of Us will have to be adapted in various ways to make the transition from lengthy interactive adventure to cinema-friendly story arc, Druckmann is hoping to keep the […]

  • Microsoft is fixing Xbox One’s slow controllers

    Xbox One control pads have many charms, but quick start up is not one of them. The Xbox One controller currently takes up to five seconds to connect to your console after switching on, which is an eternity for someone with an attention span as short as mine. Luckily, Microsoft is working to fix this […]

  • Lucius 2 releases on Friday the 13th (of course)

    Lucius 2 has a really fitting release date. Lucius developer Shiver Games has produced a follow-up to the dark tale of an evil child, and it’s coming your way on February 13 – which just so happens to be a Friday. Lucius 2: The Prophecy will set you back $20, and release through Steam. As […]

  • Saints Row 4: Re-Elected PS4 recalled in Australia, incorrect content to blame

    Saints Row 4: Re-Elected has been recalled in Australia due to a mysterious manufacturing issue. An Australian PR representative said that the retail PS4 version of Saints Row 4: Re-Elected has “a serious manufacturing issue” and has been recalled nation-wide. Here’s what we were told (emphasis mine): “A manufacturing issue has caused an incorrectly classified […]

  • The Whispered World follow up now coming to PS4, too

    Deadalic’s gorgeous-looking adventure Silence has been confirmed for a fourth platform. Originally announced for Mac and PC with an Xbox One port one revealed at a later date, Silence is now on its way to PS4 as well. All versions are due later this year. Silence is Deadalic’s first multi-platform release and in my mind […]

  • Mythbusters to tackle DOOM this weekend

    DOOM is the subject of the next episode of Mythbusters. Having been airing for over ten years now, Mythbusters has pretty much run out of myths to bust, which is why we find ourselves in 2015 with an episode dedicating to answering the question “could DOOM be real?” Bethesda has rveealed that the January 31 […]

  • Destiny hosting a Bungie Bounty – go go go

    Destiny players have a chance to take down Bungie employees in return for one of the most exclusive vanity items in the game. Destiny’s Bungie Bounties usually feature guests from the community, and today’s event is no exception. Joining Bungie community manager David “Deej” Dague are several members of Bungie.org, the developer’s most staunch fan […]

  • Elite: Dangerous developer issues lay-offs

    Elite: Dangerous team Frontier Developments has had to let staff go. At least 15 staff have been laid off from the developer’s Halifax studio. According to an investor update, this decision will allow Frontier to focus its efforts at its primary studio in Cambridge, England. “With its business emphasis now on two major self-published franchises, […]

  • Dragon Age: Inquisition tavern songs free for a limited time

    Dragon Age: Inquisition tunes can be yours for the bargain price of zero cashmoney. The tavern songs from Dragon Age: Inquisition will be made available for purchase from various digital distributors sometime after February 9. Until then, though, you can have them for free – including their sheet music. To take advantage of this generous […]

  • Even the Five Nights at Freddy’s 3 teaser is frightening

    Five Nights at Freddy’s 3 is probably going to be just as tense and uncomfortable as its two prequels. This teaser for Five Nights at Freddy’s 3 is the first we’ve heard of the project since creator Scott Cawthon confirmed it is in the works. The third entry in the series is now up on […]

  • 6.6 million Xbox consoles shipped last quarter

    Xbox One and Xbox 360 console sales were strong last quarter, although Microsoft isn’t talking hard numbers yet. Microsoft shipped 6.6 million Xbox 360 and Xbox One consoles to retailers in the quarter ending December 31, the company revealed in its latest financial briefing. This figure wasn’t broken down by platform, and Microsoft didn’t supply […]

  • Homeworld Remastered Collection: five minutes of b-roll footage

    We may not have proper, uncut gameplay footage of the Homeworld Remastered Collection, but we have the next best thing. Homeworld Remastered Collection was confirmed to release on February 25. Gearbox has only showed a trailer, but no extended gameplay demos. There was however a b-roll video showing at PAX South, and we’ve embedded it […]

  • Grim Fandango Remastered looks sharp in these new screens

    Grim Fandango will come back from the dead with the Remastered edition, and it’s looking great. Grim Fandango Remastered has a few new screens available to prove that even old games can look stunning with the right remaster, especially ones with an already well-defined art style. Have a look at them below and get excited. […]

  • Battlefield Hardline: beta weapons, maps, modes, progression system and more

    The Battlefield Hardline beta will include a third new map and a new game mode, on top of what’s already announced. You may remember last week DICE started a community mission for all Battlefield 4 players. The goal was to reach 2 billion points playing Rush mode. That goal has been achieved and as a […]

  • Dying Light launch trailer is one last display of its forte

    The launch trailer for Dying Light is here one day ahead of the game’s release. Techland and Warner Bros. have put out the launch trailer for Dying Light. The trailer is a short reminder of the game’s main selling points: free-running, weapon crafting, drop-kicking zombies. Reviews should start to come out tomorrow for the game […]

  • Watch The Witcher 3 developers stream new gameplay on Twitch

    The Witcher 3 developer CD Projekt RED is hosting a Twitch live-stream to show off brand new gameplay footage and answer some fan questions. The live-stream will start at 7:00pm GMT, 2:00pm EST, 11:00am PST. It will show off plenty of new footage, some of which was shown only to the press so far. The […]

  • Finally, some screens for Final Fantasy 15

    Patience is a virtue and we finally have our hands on a few gameplay screens from Final Fantasy 15. There’s not a lot of them, but they show the impressive lighting and they’re all gameplay as far as I can tell, so take a look. There is no release date for Final Fantasy 15 as […]

  • Here’s 15 minutes of gameplay from The Witcher 3: Wild Hunt in 1080p

    The Witcher 3 has a new direct-feed, 1080p video available that’s 100% gameplay. Would you like some gameplay of The Witcher 3 in beautiful 1080p? Why, of course you would! The gameplay below shows combat, conversations, travelling. In short, it’s a small sample of everything the game will offer. If you’re looking to learn much […]

  • Two Mortal Kombat X characters to be revealed this week

    Mortal Kombat X will get not one, but two character reveals this week. Mortal Kombat creator Ed Boon has been at again on Twitter, teasing all kinds of reveals over the past few days. Firstly, Boon tweeted this image, which at first glance appears to show a character holding a bow. However, further examination by […]

  • Planetside 2 successfully claims the Guinness World Record for biggest FPS battle

    The Planetside 2 community has successfully organised an online battle involving over 1000 players, breaking the previous Guinness World Record. The event, which was organised by Planetside Battles was pitched to the community last week. 1,158 players have answered the call, smashing the record for “Most Players Online in an FPS Battle.” The previous 999 […]

  • Microsoft aiming for Xbox One-to-PC streaming to function while you watch TV

    Streaming Xbox One games to PC while you watch TV on the console through the HDMI pass-through is something Microsoft is hoping to achieve when the service launches with Windows 10. Microsoft’s Phil Spencer has been on Twitter answering fan questions following last week’s Windows 10 event. One interesting bit that came out of those […]

  • Everything we know about The Witcher 3: Wild Hunt

    The Witcher 3: Wild Hunt is sure to be one of the biggest RPGs of the year, due for release in May on PC, Xbox One and PS4. Delayed since its target release of 2015, CD Projekt Red’s latest game takes the series to a true open world environment, and charges the player with tracking […]