Nintendo rules 70% of the games market in Japan

Friday, 24th August 2012 17:48 GMT By Stephany Nunneley

Nintendo products make up close to 70% of the games market in Japan, according to a Media Create report attached to the latest retail charts. This is the largest share of the Japanese hardware and software market Nintendo has acquired in the last five years. On the hardware side of things, Nintendo offerings make up 75% of all hardware sales, compared to Sony’s 23%. The latest charts show the top 10 games in the country were on Nintendo consoles with 69.74% of software sold, compared with Sony consoles garnering 29.18% of sales. Via Wired.



  1. JPickford


    #1 2 years ago
  2. Da Man

    What would be their marketshare without the handhelds?..

    #2 2 years ago
  3. Razor



    delete as applicable.

    #3 2 years ago
  4. DSB

    +1 Razor :P

    #4 2 years ago
  5. OlderGamer

    But JPN is a handheld heavy market. Plus both major players there(Sony and Nintendo) currently have and have had both consoles and handhelds.

    Seems pointless to seperate them.

    #5 2 years ago
  6. Christopher Jack

    Queue the 350+ comments…

    #6 2 years ago
  7. Da Man

    US is console heavy, and Xbox heavy at that. What’s the point of continously separating those from PC?..

    #7 2 years ago
  8. OlderGamer

    “Nintendo products make up close to 70% of the games market in Japan, according to a Media Create report attached to the latest retail charts.”

    That is the article. What does the US market have to do with anything?

    #8 2 years ago
  9. monkeygourmet

    Annnnnnnd their off! :)

    #9 2 years ago
  10. ManuOtaku

    #6 CJ i dont think we will reach 20% of that amount of comments this time, since last thread had a bad light (being negative) over nintendo, this one is very possitive, therefore like all things in life the bad light or negative topic will end up being the more commented.

    To the point at hand Nintendo is strong in japan, especially on the handheld front, and this time the wii is selling good numbers and their games too, therefore this is not strange at all.

    #10 2 years ago
  11. Dragon246

    Probably gonna stay this way till MH arrives on Vita . Also Vita game will top the charts next week but probably for only one week .

    #11 2 years ago
  12. Da Man

    It’s not the US market, it’s some people bringing up PC in CoD Xbox 360 threads.

    #12 2 years ago
  13. Gadzooks!

    Here’s something we can all agree on: If my math is correct, Xbox has less then 2% of the hardware market!

    Can I get a LOL?

    #13 2 years ago
  14. Dark

    I know I’m gonna get flamed for saying this but personally i think 70% is too much for Nintendo and they don’t deserve it.

    i don’t even remember the last time i played a Nintendo game , maybe it was 10 years ago? i don’t know .. oh well good for them i guess.

    #14 2 years ago
  15. OrbitMonkey

    Er… Lol? Anyhoo, just how important is the Japanese market anyway? I mean on a global scale, how does it stack up to the European/north American market? It’s not like it’s loss is hurting Xbox too much.

    #15 2 years ago
  16. ManuOtaku

    #14 understand you, dont agree, but i understand nintendo is not for you, but if you look the past generation was single handled dominated by sony, on the consoles front, therefore if this generation was the time for nintendo and microsoft, is for the better, i mean the healthy balance of having a generation for everyone, we can distribute each generation for each manufaturer, that shouldnt be bad, we all will be happy in the end, dont you think, besides having one ruler all the time isnt that nice, is kind of boring, we need spice on the console wars ;).

    #16 2 years ago
  17. Gadzooks!


    Japanese sales arent especially important in the grand scheme of things, but not having much Japanese developer support is disappointing. Xbox had a really good JRPG lineup for the first couple years but it’s tailed off as it’s become apparent the Japanese simply don’t like Xbox.

    #17 2 years ago
  18. ManuOtaku

    #17 well i think it would be important for Microsoft to do better in Japan, not like they win the market there or anything on those lines, but boost decent numbers and being competitive like in all markets, that will help them a lot, but theres two key factors against them IMHO, being an American Company, and the X means death over there, if i dont recall wrong, that would be easy to change with a change of name, but the American part not so much, ah and also made a foolproof with better quality device, i mean that doenst suffer that many malfuctions (ring of death).
    p.s: well thats actually three things that need to work over there.

    #18 2 years ago
  19. OrbitMonkey

    @18, What has the X have to do with it? Is it unlucky or something?

    #19 2 years ago
  20. ManuOtaku

    Orbit if i dont recall wrong i think it means Death, so is like buying a box of death, or a coffin /casket for that matter , not so good for advertising a product over there :)

    #20 2 years ago
  21. OlderGamer

    JPN is very important to Sony, not so much for MS. And in the gran scheme of things, it is hard to say. Sega had(at the time) most succesful NA launch with the Dreamcast. But because the system didn’t perform well in Segas home teritory, it was considered a failure.

    It was axed in JPN, and Sega shifted to software. I doubt Sony would go that type of route. Things are more globaly focused today then back then. But I am sure Sony feels the heat for not doing as well in their home markets as they would like/are expected to.

    But ultimatly JPN is a handheld focused market. Sony struggles against Gameboy. Price and software selection, Nintendo just cleans up, esp in JPN, esp on handhelds.

    But again will this stop MS or Sony in either NA/EU/other markets? I highly doubt it.

    #21 2 years ago
  22. polygem

    @14: no offense but how can you say that they don´t deserve it when you haven´t played a nintendo game the last ten years..? you simply cannot know if they deserve it or not…these numbers are based on the latest retail charts. imho they highly deserve it, more than any other of the big 3.
    you have missed tons of great classic games btw, some of the best games ever created imho, time to catch up! man i even kind of envy you. would be too great to be able to discover all those great games yet again…

    #22 2 years ago
  23. CPC_RedDawn

    I dont know what people on are on about sometimes.

    Nintendo is #1 in the world in BOTH console and hardware sales. Yes for the past 6 months Microsoft and Sony have pulled ahead, but they still have a LOOONG way too catch up. And have had to rely on stupid copycat gimmicks to shift their systems (aka, Move, and Kinect). Although, I do highly give respect for Sony for making great exclusives for their platform, unlike BOTH Nintendo and Sony.

    Yea I know this data is no 100% accurate, but still OVER 30 million more units than both PS3 and 360. And nearly 4X the amount of 3DS sales compared to Vita (yea I know the latter has only JUST come out) but still for a new console launch 2.7 million WORLDWIDE is bit of a joke really.

    Nintendo are at my heart, I grew up on them. This does not mean that I like their hardware now. So dont flame me for being a Nintendo fanboy, because right now I do not even own a Wii or DS (both were handed down to younger relatives). I am just stating what appears to be the facts.

    PS/ I do not think Monster Hunter on the Vita will sell THAT many units. It may bring the console up to around 3.2 million but even that being generous. We are in a recession don’t forget.

    As for Nintendo’s chances with the Wii U…. unless they price it VERY agressive and actually you know start advertising it and actually telling is what are the launch games… then I see them coming out of the next race in third place. Not to say that the console will be bad, I mean the Gamecube was FAR FAR FAR superior than the PS2 and Xbox in terms of quality games and it still came out last because of a lot of other poor choices and factors.

    #23 2 years ago
  24. Digital Bamboo

    If I may make some sweeping inferences, having lived in Korea for 2.5 years & visited Japan twice during that time, this news does not surprise me at all.

    The Japanese, like Koreans, are a very proud people who have worked hard to build themselves up into the technological powers they are today.

    For these and other reasons, I think the Japanese will always strongly favor Japanese products. Not just video games, but electronics, cars…It’s the same in Korea for Koreans. It doesn’t hurt that the products coming out of these countries are of higher quality and more reliable than their US counterparts either.

    Whatever you think of Nintendo, they’ve maintained a high standard of quality for their franchises over the years. Gameplay and polish are paramount. They don’t rush games out the door, but release them once they’re good & ready.

    I think that any attempt by Microsoft (or any other foreign company) to break into the Japanese game market would be an exercise in futility.

    #24 2 years ago
  25. Dragon246

    I am surprised MS was able to sell more than 1m xbox in japan. But to say the effort MS put to garner support is futile is made without looking at the big future. Most of japanese games would still have remained single platform if MS hadn’t tried to win japanese market and devs alike.

    #25 2 years ago
  26. TD_Monstrous69

    Congrats Nintendo, u rule a dying market, jk. In all seriousness though, talk about domination. Though I do wonder, can they keep up the dominate market share with the Wii U?

    #26 2 years ago
  27. Cobra951

    “What would be their marketshare without the handhelds?..”

    @Da Man, this. I get tired of seeing handhelds, which I don’t care about, lumped with real consoles, which I do. Let’s see a breakdown of the numbers based on system category, please.

    #27 2 years ago
  28. OlderGamer

    @Cobra and DM, pretty sure Nintendo owns that category too. But you can’t seperate them.

    Minecraft, great game, last I knew it has sold 12million units. On two platforms, PC and XB360. Does it matter that 7million of those units were sold on PC? Not really. Because your talking about Minecraft sales.

    In this case your talking about JPN game sales. The JPN market. What type of platforms are nearly irrelevent. Why? Because Nintendo has both a handheld and a Console. And so does Sony. MS doesn’t have a competitive handheld in that market. And even if you did exclude handhelds, MS still gets dead last with their xb360.

    I am not sure why it is a big deal what gets the bigger % of sales, handheld or console. In a market that buys both, I don’t see the relevency. What I do wonder out of curiousity, is did PSP out sell PS3? Cause I am thinking it did. Not too sure tho.

    One thing most of us prolly can agree on, is that to us these charts mean little. There are of course other implications, but not many.

    #28 2 years ago
  29. polygem

    @28: you know what i am getting tired off? people thinking that only the ps360/pc games are the real games. the 3ds is as real as it gets and there are awesome games on it. y´know, real games, good ones. this year some of the best of any system. just because you do not like them (or refuse trying?) doesn´t make them unreal or casual or kiddy or whatever term people are using to make clear that they do not count them as real games…i´m really really tired of this, it´s a huge marketing trap and you stepped right into it.

    #29 2 years ago
  30. Dragon246

    Japanese market is not irrelevant as many people think, especially in handhelds . 3ds sold 7m out of 18m, psp 22m out of 70m+ and ds 35m out of 150m+ in japan .
    Ninty games are kiddy .
    * takes out popcorn and puts on glasses to read 350+ comments *

    Ps. – Just kidding .

    #30 2 years ago
  31. polygem


    #31 2 years ago

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