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Medal of Honor tomahawk promotion cancelled

Thursday, 16th August 2012 08:21 GMT By Brenna Hillier

References to Project Honor, a scheme to sell replica tomahawks to raise money for war veterans, have been removed from EA websites after editorial condemnation of the program.

EA’s Greg Goodrich told Eurogamer the promotion was (ha ha) axed after the publisher took note of the site’s criticisms.

“The Voodoo Tomahawk has since been removed from our website because of the article,” he said.

The Medal of Honor website links to a number of commercial partners offering weapons of various kinds, as part of its claims to authenticity, but the tomahawk was the only direct replica of an in-game item revealed so far. Several gaming websites questioned the taste of the promotion, notably Gameological.

It’s not clear how EA will handle the scheme’ abrupt cancellation.

“That was an effort to raise a lot of money for charity, and we were well on our way to raising a lot of money with that tomahawk, but I don’t know what will happen with that now,” Goodrich said.

“That whole effort, we’ve been working with those partners because we wanted to be authentic, and we wanted to give back to the communities. Every one of those partners, none of them paid a dime for product placement – all the money generated went to Project Honor.”

Medal of Honor: Warfighter launches on PC, PlayStation 3 and Xbox 360 in October.

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5 Comments

  1. scrumpymc

    ‘but the tomahawk was the only direct replica of an in-game item revealed so far’
    So there are tomahawks in MOH? Interesting.

    #1 2 years ago
  2. OrbitMonkey

    Next EA will be offering free trips to Guantanamo Bay to see the enemy in the flesh… Y’know for charity.

    #2 2 years ago
  3. Joe_Gamer

    Do we play these games because we love our guns or love our guns because we play these games? Either way it’s much ado about nothing, it’s just a utility hatchet that they re-branded(quick, paint it black and call it tactical!), any well equipped camper will have something similar. I better not let em see my ice axes, they’d have me locked up for sure.

    #3 2 years ago
  4. IL DUCE

    Thanks d!cks

    #4 2 years ago
  5. DSB

    I was thinking that this was gonna be another false alarm, but damn, that marketing is fucked up.

    #5 2 years ago

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