Starbreeze boss “never going to do free-to-play”

Tuesday, 10 July 2012 05:47 GMT By Brenna Hillier

CEO Mikael Nermark wants Syndicate developer Starbreeze to try several different business models, but not free-to-play.

Speaking to EDGE, Nermark said the company had other plans in mind.

“We’re never going to do free-to-play, because then you have to cater to everyone out there – that’s costly and it’s hard,” he said.

“We’re probably going to go down the road of cheap to play. Would we go all out? No, I don’t think I’m going to bet on just one business model.”

Nermark noted that Starbreeze won’t abandon either work-for-hire or triple-A development while it experiments with other projects.

“We’re going to keep that and do the smaller, downloadable self-funded stuff like P13 and Payday 2 and we’re going to dabble in other areas too. Multiple different business models, multiple different games. To rely on one business model is very risky,” he said.

The executive is pretty confident about the upcoming P13, although he wouldn’t say what it is.

“People are going to be very surprised that Starbreeze is doing this game. I think we’re bringing something unique and new to the table in terms of gaming. That’s how cocky I’m going to be,” he said.

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