Microsoft NUads now open for business

Friday, 15 June 2012 05:05 GMT By Brenna Hillier

GamesIndustry reports Microsoft has opened doors on NUads, a Kinect-powered advertising line. The ads show 30 second commercials but allow users to participate by voting in a poll; results are shown in real-time. Toyota, Unilever and Samsung Mobile USA have signed up for the first round, to be aired in northern autumn – so be prepared to spend half a minute waving at your TV.

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