EA’s not trying to alienate Dead Space 3 fans with changes, but it has to be “broadly appealing”

Friday, 15th June 2012 14:12 GMT By Stephany Nunneley

EA Labels president Frank Gibeau has said the firm doesn’t want to “piss off our fans” by taking Dead Space 3 too far from its horror origins, but in the same vein, the game needs to be more “broadly appealing” to the masses.

Speaking with CVG, Gibeau said features such as co-op will help the series become “great” because you need around five million people playing a series such as Dead Space to continue investing in it. However, you can’t change the game so much that it alienates the fanbase, he acknowledged.

“What we’ve tried to do with each instalment is tell a different story about Isaac but at the same time bring in new features and ways to turn the game into a more connected experience,” he said. “… so we embraced [the co-op] idea and we tried to open up the accessibility of the IP a little bit by adding a little bit more action, but not undermining the horror. We can’t not be a horror game because that’s what Dead Space is … and at the same time we definitely do not want to piss off our fans by taking it too far from horror.

“We’re very self aware of that – we listen to the fans and we hear them. We’re going to be releasing more assets over the coming months that show you how deep the horror is. It’s definitely not getting away from gore or horror, but at the same time it’s opening up to a larger audience by adding some elements.

“In general we’re thinking about how we make this a more broadly appealing franchise, because ultimately you need to get to audience sizes of around five million to really continue to invest in an IP like Dead Space. Anything less than that and it becomes quite difficult financially given how expensive it is to make games and market them.

“We feel good about that growth but we have to be very paranoid about making sure we don’t change the experience so much that we lose the fanbase.”

Dead Space 3 is out in February 2013 on PC, PS3, and Xbox 360



  1. Moonwalker1982

    Why does it need to appeal to more people though, didn’t DS1 and DS2 sell very good?

    #1 3 years ago
  2. KAP

    I love the way that podcasts and journalists claim DS3 is no longer scary with this co-op feature when there too dumb to realise that the co-op is a seperate fuckin feature to the single player portion.

    Resident Evil 5 & 6 is the SAME game regardless if you play with your friends or not, but Dead Space 3 is only you, no NPC following you within the main campaign.

    So its almost a sense of having two games, two points of view to the story. Such a great idea.

    #2 3 years ago
  3. Ireland Michael

    “In general we’re thinking about how we make this a more broadly appealing franchise, because ultimately you need to get to audience sizes of around five million to really continue to invest in an IP like Dead Space. Anything less than that and it becomes quite difficult financially given how expensive it is to make games and market them.”

    There’s your reason.

    And its a valid point too, but sadly this will probably end up alienating more people than it will draw in.

    The cost of game development is barely even capable of sustaining the industry, but people will still want better graphics and bigger bangs and more violence. They’re the only people to blame for this.

    #3 3 years ago
  4. Maximum Payne

    @2 PRoblem is when everyone saw another guy with Isac they thought it will be RE5 all over again which is not case with DS3.

    #4 3 years ago
  5. Wezzulus

    @4 But let’s be honest here. Them assuming it’s Re5 all over again is silly anyway. The c-op is not what broke Re5 away from horror. The setting itself is. Co-op or not, RE5 just wouldn’t have been scary. Lost in Nightmares DLC however shows that RE5 co-op can be tense and quite scary too. If only the full game was like that.

    But you’re right, DS3 it isn’t the case. And I am glad to see Visceral games is doing the co-op right. More developers should do it this way.

    #5 3 years ago
  6. Edo

    Oh my…”broadly appealing”….”connected experience”…accessibility…”a little bit more action”…well I guess that’s that .

    #6 3 years ago
  7. The_Red

    Good work, you’ve already alienated me. The E3 demo was simply Gears of War.
    Sure, co-op is not mandatory but what about cover system? Quick rolls? Unified Ammo (Even Gears didn’t do that for “broader appeal”).

    #7 3 years ago
  8. manamana

    By “a little more action” he clearly meant another innovative covershooting gameplay. Broadening his audience by having a “bro” around who’s vocabular is more or less limited to “fuck” every couple of seconds makes it really appealing. Beeing on a Lost Planet makes it more intriguing, I guess.

    Yeah, I’m with Edo on this … that’s that.

    #8 3 years ago
  9. Lord Gremlin

    Thing is it will sell less. Game won’t just suddenly become more popular if you shove co-op in it. Instead you’ll get negative fan reviews and drop in sales.

    #9 3 years ago
  10. Moonwalker1982

    I just watched the brand new footage on GT, man it looks awesome. And it really IS still Dead Space.

    #10 3 years ago
  11. TMRNetShark

    Yeah, Dead Space is ruined. Let’s see if EA can actually get SimCity right… >.>

    #11 3 years ago
  12. Moonwalker1982

    Nonsense, where are people getting it from that Dead Space has been ruined? Cover system? Nobody forces you to use it, and WATCH the GT TV footage, nothing but real Dead Space gameplay in there and only a really brief part showing some cover gameplay, and that cover system ain’t anything like a Gears of War or something, it’s actually really simplistic and that’s a good thing. People should stop bitching about everything.

    #12 3 years ago
  13. OrbitMonkey

    ^ Hardcore gamers need to bitch on forums. It’s what makes them *hardcore*!!

    #13 3 years ago
  14. fearmonkey

    I’m waiting on judgement till I play it, but I loved the first two games, so they have a legacy to live up to with me.

    #14 3 years ago
  15. KAP

    Its funny because do you guys remember before DS2 came out, everyone was claiming how shit it’ll be because Issac has a voice… the trolls was out in full force with that one. Then the game got released and we all realised it was awesome.

    Just saying….

    With those that are saying its dumb to have a cover system should realise that the church fanatics spoken about in DS1 and DS2 are making a more pivitol role in DS3 so if there were no coverbased gameplay wouldnt it give gamers more to moan about?

    Thats the issue with gamers, they dont know what they like until actually playing the fucking game.

    #15 3 years ago
  16. Malmer

    But isn’t the reason why games are so expensive to make that they insist on biannual releases. That takes a large team to pull off, and with a large team you get less efficiency per person. Longer devtime and smaller teams would probably be more cost effective.

    Am I right?

    #16 3 years ago
  17. Edo

    “Thats the issue with gamers, they dont know what they like until actually playing the fucking game.”
    Not sure if serious…

    #17 3 years ago
  18. Kuwabara

    Re5 is the best co op game i have played, however as a horror game it doesnt succeed, but as action survival it does. it’s sad though that DS3 is taking the co op route, i’d love for them to keep it like DS1, similar experiece, single player adventure, with a bit more horror and suspense.

    #18 3 years ago
  19. Wezzulus

    @18 Then you are in luck buddy because that’s exactly what it does! While Co-op and singleplayer are the same campaign. The both play out slightly different, with different cutscenes and slightly different scenario’s.

    Singleplayer Carver serves as your guide and you can see him fight in the distance like Ellie does in Dead Space 2, the same single player adventure Dead Space 1 and 2 gave us.

    Co-op However you get different cutscenes that will show Carver next to Isaac instead of in the distance guiding him. It’s really quite well done. I would advice you checking the GT TV video’s.

    I found RE5 the best co-op game too, especially Lost in Nightmares was great, but I think that, Dead Space 3, also with it’s new game plus option, assuming that’s still in there after the first 2, will surely knock RE5 off it’s place for me.

    #19 3 years ago
  20. absolutezero

    So let me get this straight. I cam play Dead Space 3 as a single player game.

    Yet it has drop in and drop out co-op, that kinda means that the gameplay has be somewhat designed to serve two people at anytime.

    That also means pop up messages to ask if you want to allow someone to enter your game.

    Also GIANT DRILL, universal ammo and military weapons. Also cover shooting. Also human enemies. Also no mining equipment. Also no Space. In Dead Space.

    #20 3 years ago
  21. Sporkofdeath999

    @anyone who’s complaining: THE GAMES NOT OUT YET!!!!!! Wait for it to come out and play it before you start whining about how the games ruined. And by the way theres a COMPLETELY different gameplay for single- and multi-player to preserve the loneliness of Dead Space 1 and the fun of blowing up necros with a friend. So don’t criticize it before its even released.

    #21 2 years ago
  22. manamana

    ^ Are you with EA trying to defend a title on core sites?

    #22 2 years ago

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