Sony’s goal is to sell 10 million Vitas by March 2013

Wednesday, 6th June 2012 20:55 GMT By Stephany Nunneley

Sony’s goal is to sell 10 million Vitas by March 2013, according to SCE president and group CEO Andrew House.

Speaking with Reuters Japan, House explained the firms expects the majority of the handheld to be sold during the holiday season, once more apps and highly anticipated titles are released.

“The end-of-year holiday season is extremely important for handheld game consoles,” House said. “To that end, we’ve got showcase titles such as Call of Duty and Assassin’s Creed coming out as well as our own first-party software.

“We also want to strengthen the Vita’s online services, so we’ll be adding YouTube and Hulu apps. We want to build up those two pillars: games and online.”

In terms of the Japanese market, Sony’s new handheld has not fared well of late compared to its older sibling and Nintendo 3DS; however, with new releases coming out in the country this month – as well as the white model – the firm expects to see a sales boot.

The Crystal White Vita will also be available as part of the Assassin’s Creed III: Liberation bundle in the west.

Thanks, Wired.



  1. Erthazus

    That is really not much.

    3DS is 17 million already and it’s not even Christmas.

    #1 3 years ago
  2. Hunam

    CoD might help out a lot. Assassin’s Creed to. But for me, Persona 4 Golden is what’s getting my cash.

    #2 3 years ago
  3. diego-rbb-93

    Seeing what they did in the E3…

    #3 3 years ago
  4. Tearsir

    I will not buy same games that i find, look and play better on Ps3 (example: Mortal Kombat).

    I need games “made for” Vita and not “ported to” Vita.

    #4 3 years ago
  5. Erthazus

    @4, +100! Correct sir.

    #5 3 years ago
  6. Dragon246

    10 million is not bad considering they are not dropping the price.

    #6 3 years ago
  7. Gadzooks!

    Those guys smoke the funkiest crack in town.

    With a large price drop it might have happened. Not now though.

    #7 3 years ago
  8. SuperGuyverUSA

    @4, “I need games “made for” Vita and not “ported to” Vita.”
    I perfer the term “Cross-Play Enable”.

    #8 3 years ago
  9. Erthazus

    @8, “Cross-Play Enable” feature is not for every port.

    #9 3 years ago
  10. SuperGuyverUSA

    @9, Perhaps, or maybe the game doesn’t need it to be good. I agree that the Vita needs it’s own games to make it a great system, but I believe that playing a game that looks and plays close to the PS3 counter part is pretty darn cool. Clearly it’s not meant for everyone, but it’ll make one heck of an experiance.

    #10 3 years ago
  11. Razor

    With a forecast like that, they must either be taking a price cut into account, have unbelievable slew of games lined up or they’re grossly overestimating the effect CoD will have.

    They’ll be lucky to get to 7 million at this rate.

    #11 3 years ago
  12. manamana

    Isn’t everyone aiming for the holiday season? Or, to be more specific, at least Apple and Samsung are pushing hard this time with nintendo and their new console around. Plus an already established, cheeper and backwards compatible handheld. Why isn’t Sony pushing the Vita now? Is it too early for them? Selling 8 million more considering the whole handheld situation seems very optimstic to me.

    #12 3 years ago
  13. DrDamn

    @6 & @7
    I’d be very surprised if there wasn’t a price cut of sort pre-Christmas. They haven’t said they won’t drop the price they just gave a stock PR answer to a question from EG. What were they going to say – yeah we got that pencilled in for September?

    #13 3 years ago

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