Wed, Jun 06, 2012 | 20:55 BST
Sony’s goal is to sell 10 million Vitas by March 2013
Sony’s goal is to sell 10 million Vitas by March 2013, according to SCE president and group CEO Andrew House.
Speaking with Reuters Japan, House explained the firms expects the majority of the handheld to be sold during the holiday season, once more apps and highly anticipated titles are released.
“The end-of-year holiday season is extremely important for handheld game consoles,” House said. “To that end, we’ve got showcase titles such as Call of Duty and Assassin’s Creed coming out as well as our own first-party software.
“We also want to strengthen the Vita’s online services, so we’ll be adding YouTube and Hulu apps. We want to build up those two pillars: games and online.”
In terms of the Japanese market, Sony’s new handheld has not fared well of late compared to its older sibling and Nintendo 3DS; however, with new releases coming out in the country this month – as well as the white model – the firm expects to see a sales boot.
The Crystal White Vita will also be available as part of the Assassin’s Creed III: Liberation bundle in the west.
Thanks, Wired.
13 
Posted in: Sony, Vita, hardware
Tags: andrew house
13 comments
#1
Erthazus
06/06/12, 9:01 pm
That is really not much.
3DS is 17 million already and it’s not even Christmas.
#2
Hunam
06/06/12, 9:02 pm
CoD might help out a lot. Assassin’s Creed to. But for me, Persona 4 Golden is what’s getting my cash.
#3
diego-rbb-93
06/06/12, 9:03 pm
Seeing what they did in the E3…
#4
Tearsir
06/06/12, 9:08 pm
I will not buy same games that i find, look and play better on Ps3 (example: Mortal Kombat).
I need games “made for” Vita and not “ported to” Vita.
#5
Erthazus
06/06/12, 9:11 pm
@4, +100! Correct sir.
#6
Dragon246
06/06/12, 9:23 pm
10 million is not bad considering they are not dropping the price.
#7
Gadzooks!
06/06/12, 9:31 pm
Those guys smoke the funkiest crack in town.
With a large price drop it might have happened. Not now though.
#8
SuperGuyverUSA
06/06/12, 9:32 pm
@4, “I need games “made for” Vita and not “ported to” Vita.”
I perfer the term “Cross-Play Enable”.
#9
Erthazus
06/06/12, 9:37 pm
@8, “Cross-Play Enable” feature is not for every port.
#10
SuperGuyverUSA
06/06/12, 9:45 pm
@9, Perhaps, or maybe the game doesn’t need it to be good. I agree that the Vita needs it’s own games to make it a great system, but I believe that playing a game that looks and plays close to the PS3 counter part is pretty darn cool. Clearly it’s not meant for everyone, but it’ll make one heck of an experiance.
#11
Razor
06/06/12, 10:10 pm
With a forecast like that, they must either be taking a price cut into account, have unbelievable slew of games lined up or they’re grossly overestimating the effect CoD will have.
They’ll be lucky to get to 7 million at this rate.
#12
manamana
06/06/12, 11:15 pm
Isn’t everyone aiming for the holiday season? Or, to be more specific, at least Apple and Samsung are pushing hard this time with nintendo and their new console around. Plus an already established, cheeper and backwards compatible handheld. Why isn’t Sony pushing the Vita now? Is it too early for them? Selling 8 million more considering the whole handheld situation seems very optimstic to me.
#13
DrDamn
07/06/12, 9:35 am
@6 & @7
I’d be very surprised if there wasn’t a price cut of sort pre-Christmas. They haven’t said they won’t drop the price they just gave a stock PR answer to a question from EG. What were they going to say – yeah we got that pencilled in for September?