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SWTOR’s 1.7 million paid subscribers may hit 2 million soon

Thursday, 8th March 2012 21:33 GMT By Stephany Nunneley

Electronic Arts CEO John Riccitiello told investors that as of the end of February, Star Wars: The Old Republic has nearly 1.7 million paid subscribers with the “vast majority” playing beyond the free month of playtime. Because of this, Cowen and Company analyst Doug Creutz has estimated it will go up to 2 million monthly subscribers as of June 2012.

The figure, it appears, has remained steady since the end of January, when EA stated the game had 1.7 million subs and had sold 2 million copies.

“We continue to feel comfortable with our Star Wars estimates which are an important part of our street-high FY13 non-GAAP EPS estimate of $1.36. We estimate 2MM paying subs by the end of June 2012 and then sustained for the remainder of the year,” he said in a note obtained by GI.biz.

Cruetz said the launch of the MMO in the Asia-Pacific region later this month will be a boon as well.

Last week, a report from market research firm DFC Intelligence concluded Star Wars: The Old Republic had “the potential to be a successful long-term online subscription PC game,” despite a “general decline in high-end subscription game products and growing competition from numerous free-to-play games.”

The data in the report was collected in conjunction with Xfire user data from December 20 through February 20 and a January 2012 Xfire survey which saw over 4,000 participants.

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13 Comments

  1. DSB

    Wait, they’re counting free subscribers too?

    What the fuck? :P

    “I have one billion subscribers” “Oh yeah, what are they paying?” “Oh, nothing”. “So then you have one billion nothings. Which is the same as one nothing, coincidentally”. “That’s a technical question, I’m gonna go ahead and refer you to PR *click*”

    Do Blizzard count trial/free subscriptions too? That’s pretty retarded.

    #1 3 years ago
  2. Talkar

    You really shouldn’t take anything that is said to investors serious. All they say to them is just to keep them happy ;) That pretty much goes for any company in any business.

    #Offtopic
    Nice pic for the article ^^ I love both Revan and Malak :D

    #2 3 years ago
  3. DSB

    Except for the fact that they’re legally obligated to be truthful in what they say to investors, and could go to jail if they aren’t, sure.

    #3 3 years ago
  4. Talkar

    They are saying the truth, there are 1.7 subs, maybe not paying subs, but subs nonetheless. It is just all about twisting and turning the words into your favor when you work PR ;)

    #4 3 years ago
  5. Cormac

    Yeah so many of my old guild friends from wow moved over to star wars online.

    I quit wow though last year so I have no real compulsion to go back into it again, even if there is lightsabers.

    #5 3 years ago
  6. DSB

    @4 I’m not saying they aren’t, just that everything you say to investors has to represent your business truthfully, and as such is certainly to be taken seriously. That’s not where you want to start pulling PR tricks. Ricitiello technically works for those guys.

    It’s not PR, it’s a standard memo. It has little to do with promoting the company, and everything to do with letting people know how things are actually going.

    There’s a big difference there. Basically the reason why Bobby Kotick got into so much shit, was because he was addressing investors and not the public. Gamers need to be told what they want to hear, but generally investors have a low tolerance for being jerked around.

    #6 3 years ago
  7. TheWulf

    I doubt it’s even a million who’ve actually gone into the paid time, if I’m being honest.

    I read MMO forums a lot and I’ve been watching the bitter crash after the first month of TOR with amusement. It reminds me a lot of Age of Conan and Warhammer Online. With both of those games the people behind them made big claims about subscription numbers and staying power.

    And look where both of them are, now. Oh dear. This is going to really hurt EA when the big crash starts settling in and they realise what a mistake it all was. If the forums are anything to go by, people are just peeling off TOR and making very dissatisfied noises.

    “It’s just WoW again. But with conversations that don’t lead to any different content, which is utterly boring.”

    I normally hate schadenfreude, but in this case…

    Bioware: Anyone who deviates from any of the design tenets laid down by WoW is an idiot.

    We’ll see, Bioware. We’ll see.

    #7 3 years ago
  8. TheWulf

    @6

    I think that corporate management believes they can get away with anything. I wouldn’t be surprised at all.

    #8 3 years ago
  9. GrimRita

    Ive said it before and I will say it again. EA damaged this game big time by releasing too early. Update 1.2, featuring MMO basics that should have been there from launch, is inbound in April(so they say).

    However, you dont get a second chance to make a good impression and just like EA did with WAR, pushed this out with so many features missing and they have shot themselves in the foot.

    PvP screwed, lack of stuff to do for level 50s, broken Bounty Hunter class story(it doesnt actually end!), no LFG/Trade chat, woeful UI and Auction House, ALL classes have the ability to stun – so during pvp, you can get stunned and just nip out and put the kettle on, because you wont be able to move whilst you get picked off.

    There is no doubt that the ‘bring a friend’ marketing ploy is what will boost any numbers because right now, no one can deny there has been a huge drop in numbers.

    A friend of mine is packing up at the end of his time and before, on the Imperial Fleet, he would see on average 170-199, now its hardly close to 90.

    #9 3 years ago
  10. DSB

    Still, the notion of counting trials or free periods as actual subscriptions is pretty interesting.

    Does anyone know if it’s standard practice. Is Rift and WoW counting the non-paying “customers” too?

    It could just be bad language as well I suppose. “The vast majority” meaning a vast majority of the initial purchasers, which 1,7 million out of 2 million would certainly be.

    #10 3 years ago
  11. Phoenixblight

    @10 Its the wording. He is talking about the majority of the 1.7 million are people that were playing the game when it had released and then paid for a sub thereafter. Which is good because for games like AOC, Warhammer, FF14 most of the people playing the free month didn’t resub.

    #11 3 years ago
  12. revolting

    @9 How broken is the Bounty Hunter story? Is it just that the end of it doesn’t actually resolve anything? The Smuggler story is also incredibly unsatisfyingly non-conclusive, and from what I’ve heard, this is the case with many of the class stories. But this is also by design, as they aren’t actually the end. They stated a number of times in the guild summit that later in the year the story will continue in a big story update, so it seems like they were planned to be episodic, which kind of makes sense, as the existing storylines are already divided into several individual chapters. Unfortunately I will have lost interest long before we see them expanded upon.

    …or is it actually not working broken?

    #12 3 years ago
  13. Talkar

    All of the class stories have a somewhat open ending. Atleast the 3 lvl 50′s i have did. I think it was touched upon at the guild summit. It was something like the story continues with content patches and expansions.

    #13 3 years ago

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