Skip to main content
If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

PS3 dominated Australian retail in 2011

Brenna Hillier avatar
News by Brenna Hillier Contributor
Published on

NPD Group Australia has revealed Sony took the greatest slice of market share at Australian retail over 2011.

Sales of PlayStation 3 hardware, software and peripherals accounted for 25% of units sold and 31% of value at Australian retail, the largest slice of any platform. The PS3 version of Call of Duty: Modern Warfare 3 outsold the PC and Xbox 360 versions, too.

No details were given on digital software sales, beyond a passing mention to "year-on-year growth in online revenues across the PlayStation Network".

On the hardware side, although Sony didn't give hard numbers it said the PS3 "outperformed the competition", with a 24% increase in sales.

"The uplift on PS3 sales was no small feat, in fact, our percentage year-on-year unit growth was triple that of our nearest competitor," said SCE Australia boss Michael Ephraim.

The PS3 has reached an install base of almost 1.5 million in Australia.

Read this next