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GAME holiday sales hit 15 percent low

Tuesday, 10th January 2012 08:45 GMT By Johnny Cullen

GAME’s sales during the Christmas break were down by 15 percent, the retailer said today, but the company remains optimistic on the year ahead with the upcoming launches of PlayStation Vita and Wii U.

Sales dropped by 14.7%, while like-for-like numbers went down by 12.7%.

On a regional breakdown, sales in stores for the UK and Republic of Ireland were down by 17.6%, while international sales dropped by 3.9%. Consolation came in the form of online sales being up by 3.9%.

For the year ending January 2012, sales were down by 11.9%, less than the overall market in the UK at 13.1%.

“Our industry had an incredibly tough 2011, and so did we,” said company CEO Ian Shepherd.

“We remain the market leader and have a clear strategy which will return the business to growth. We are adapting to the changing market and are well prepared for the next hardware cycle,” he added, touching upon the upcoming launches of PlayStation Vita next month and Wii U later this year in Europe.

There’s more details over on GI.Biz.

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3 Comments

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  1. Akira_Tenshi

    I’m not surprised their profits are down. The prices in store are way to high, online sales up? the website has not been functioning properly for months. Unless GAME has an amazing pre-order offer I buy my games from Play now.

    I have nothing but problems with GAME lately. I kept getting error messages when trying to pre order a game. Then when I finally managed to order it GAME kept cancelling it. There was nothing wrong with my bank account. I even phoned the bank and they said it must be a problem with GAME and it was. They used to be the best games retailer, now they have just gone to shit.

    #1 3 years ago
  2. freedoms_stain

    I got 1 thing out of Game over the holiday period, £25 PSN credit for £20. It was quite possibly the only thing in store that you couldn’t get cheaper online.

    #2 3 years ago
  3. NeoSquall

    GAME was one of the best online retailer of the lot until last August, when they launched their infamous “new version”, where they oversimplified the user panel, stripped the “orders placed” interface of important informations like the status update timeline and they evidently reduced the online cs numbers, since I had to wait 3 weeks to receive a refunding (after 2 weeks of awful silence since I started contacting them after 20 days of patient waiting) on my lost Battlefield 3 Limited Edition, which I have never received since its shipment on October 25…

    #3 3 years ago