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SCE UK planning “biggest campaign we’ve ever executed” for Vita launch

Monday, 9th January 2012 13:37 GMT By Johnny Cullen

SCE UK has said it’s set to go big on the launch for PlayStation Vita, promising the “biggest campaign” in the brand’s 17 year history.

An advertising presence is promised for TV, print, outdoor, online and elsewhere.

“Vita delivers an uncompromised gaming experience on a portable device, for the first time,” said UK marketing manager Mark Bowles, speaking to MCV. “With a long list of impressive features, we’re confident consumers will be incredibly excited by the latest addition to the PlayStation family.

“The PS Vita launch will be supported by the biggest campaign we’ve ever executed, and this level of activity will continue throughout 2012, reflecting our confidence in, and commitment to the platform long term.

“Our campaign will target gamers primarily, but also the new generation of tech enthusiasts and entertainment consumers who are used to playing games on their smartphones or tablets. What sets Vita apart is its ability to deliver PS3 quality gaming, in addition to the range of globally recognised triple-A software titles, which simply isn’t possible or aren’t available on any other existing portable.”

Following a Japanese launch last month, PlayStation Vita arrives in Europe and the US on February 22. A full impressions piece on the handheld will go live later this week.

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7 Comments

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  1. a7md1990

    thank god they doing somethin’ about those weak sales!

    #1 3 years ago
  2. Gama_888

    Oh Goodie!!
    i asked a friend of mine yesterday, who is quite an avid gamer, if he had heard of vita yesterday and he said no.

    #2 3 years ago
  3. Christopher Jack

    I hope it does well, if I buy one I want to know it’ll be supported for some time, I don’t wanna be fucked over like everyone who bought a Dreamcast, glad I waited for the PS2.

    #3 3 years ago
  4. Erthazus

    Biggest brainwashing marketing campaign? R’LY?

    I can be brainwashed by good games only and for now my interest is in Uncharted:GA, Gravity Rush and Persona 4 (port)

    #4 3 years ago
  5. KAP

    I didnt know what a 360 was until today.

    #5 3 years ago
  6. Len

    A what? ;)

    #6 3 years ago
  7. sg1974

    If they can’t sell this thing in Japan what hope have they got in the UK? Talk about poisoned chalice.

    #7 3 years ago