Sega to “continue reinvention of classic IP” over next 3 to 5 years

Tuesday, 23rd August 2011 15:21 GMT By Johnny Cullen

Following today’s news of Virtua Fighter 5: Final Showdown, Sega West president Mike Hayes has told VG247 it’ll continue to reinvent some some of its classic IPs over the next three to five years on various platforms.

He said to us in a phone interview a couple of weeks back that it “constantly” looks at its back catalogue. Yes, that includes – but isn’t limited to – Shenmue.

“We constantly review the IP we’ve got in the locker because that’s one of Sega’s big advantages,” Hayes said.

“And when we bring it out and do it properly, like re-imagine Sonic or doing Sega Rally Arcade Online and stuff like that, we have success. Some of it when we try and do it, like Golden Axe on PS3 and 360, it didn’t do so well.

“So we carefully look at each IP and every month, we review the locker of IP and think, ‘how could we release those and if so, what are we going to? Will it be a big game, digital, free-to-play?’ We constantly look at it. What I can say is that you will continue to see a reinvention of classic Sega IP coming to various platforms over the next three-five years.”

Hayes added that its plan is a “cornerstone of our strategy,” citing the upcoming Shinobi 3DS as part of the plan working.

“Shinobi on 3DS is a good example and some of the digital games we’re releasing are good examples, like the Golden Axe redeux and stuff like that. So you’ll see more of it, but we literally look at it all the time.”

And yes, we did ask about Shenmue. But not 3. To be more specific, we asked about Shenmue City, the game’s F2P title when we talked to Hayes about the popularity of the market and if it would come west from Japan. Don’t count on it, though.

“There are no plans for Shenmue City.”

Virtua Fighter 5: Final Showdown releases next summer for PSN and XBL. Get the rest of our interview with Mike Hayes here.



  1. Fin

    And PSO v2 XBLA? When’s that out? Not reinvented or reimagined though (apart from a user-controlled camera maybe), just exactly the way it was.

    #1 3 years ago
  2. manamana

    I dont get it. Why is it so hard to understand what the gamers want? They prefer shitty games and the odd Sonic Kart/Surfer stuff instead developing a thisgen Shenmue… Reminds me of Lucastarts with SWBF3. Canned the best possible IP just to release crappy games.

    Whats wrong with the industrie? Balls of steal there aint.

    /pats my neo-geo

    Edit: btw. 3-5 years means next gen/ Kinect or WiiU?!

    #2 3 years ago
  3. Fin


    “what the gamers want” is not the same thing as profits.

    The ROI for Sega if they developed a new Shenmue would be minimal. Compare that to Sega Allstars Racing, which sold two million units (this was mentioned in a talk at Develop), it’s easy to see which one they’ll choose.
    The Sonic [insert noun here] games mightn’t be the best games themselves, but they don’t cost much to develop, and they sell well, which is the most important thing.

    #3 3 years ago
  4. DSB

    I beg to differ. What the gamers want is the same thing as profits, and I think a lot of publishers are cheating themselves out of cash by not realizing it.

    I just don’t think gamers want Shenmue. I can’t think of anyone I know who would be interested today. Including the ones that imported Dreamcasts back in the day.

    And Sega Allstars Racing was awesome. It was like Mario Kart, but with balls.

    #4 3 years ago
  5. Wulfer

    It’s real simple, it’s called Daytona USA over XBL. How hard is this information to process?

    #5 3 years ago
  6. joshua nash

    the only ones i want to see re invented are shenmue and skies of arcadia!

    #6 3 years ago
  7. kupocake

    Bring back Fantasy Zone!

    #7 3 years ago
  8. Fin

    I too would buy Skies of Arcadia XBLA.

    But seriously, when’s PSO v2 XBLA out?

    #8 3 years ago
  9. RyougaZell

    Stupid Sega and their refusal to bring Valkyria Chronicles III

    #9 3 years ago

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