Manchester City Football Club gets new virtual kits courtesy of EA Sports

By Stephany Nunneley, Tuesday, 19 July 2011 16:11 GMT

Manchester City Football Club has announced its teamed up with EA Sports as a new partner, which will provide “dedicated MCFC virtual content,” through the Club and EA Sports digital channels, including MCFC match simulations.

A virtual “kit launch” has been created, and it’s the first of a series of content EA Sports will create for Manchester City fans. Club supporters can now watch the team play in the new home uniform and score a goal for the very first time this season.

The video, posted below, is currently one of the first FIFA 12 gameplay edits available, and was designed especially for Manchester City fans. Each player in the first team squad had a 360 degree 3D headscan shot, which enabled the developers to create an “authentic representations of the players.”

EA Sports will also be investing in dedicated experiential gaming areas, in around the Etihad Stadium.

“We are delighted to be entering into a dynamic new partnership with Manchester City,” said EA Sports’ Nick Harford, football business lead. “Through this agreement, EA Sports will invest in the creation of bespoke content and experiences that bring Manchester City fans across the globe closer to the team they love.”

“The reputation of EA Sports is unparalleled, both within the video game industry and around the world,” added Ian Cafferky, chief brand and commercial officer for Manchester City Football Club.

“The fact that a company of EA’s calibre has joined our stable of valued partners, shows a clear indication of the Club’s growth and appeal to a global audience. Many of our supporters, not to mention first team players are huge fans of FIFA. The deal with EA was therefore a natural fit and the beginning of what I know will be an exciting partnership.”

A behind the scenes video will be released prior to the launch of FIFA 12, on September 27 in the US and September 30 in the UK, giving fans “the opportunity to download an exclusive and unique free Club specific pack design.”

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