EA: Origin could support other publishers

Thursday, 7 July 2011 14:18 GMT By Johnny Cullen

EA SVP of global e-commerce David DeMartini has raised the possibility that new service Origin, currently exclusively for EA games, could help support other publishers.

Speaking to IG, DeMartini said that he would “welcome” that “evolution” if it came to that.

“We would absolutely welcome that kind of evolution,” said the ex-EA Partners boss.

“We have a large team of people here that’s continuing to expand the Origin feature set. The social feature set, the cross-platform capability.

“If there are other publishers that would want to take advantage of our ability to reach customers or take advantage of that same feature set we absolutely would welcome that. As much as we’re willing to sell our content anywhere under these high level principles we’ve established, I imagine there are other publishers who want to try to make their content available everywhere they can as well.”

Earlier, DeMartini clarified that EA was still committed to bringing its games to Valve’s Steam despite Origin’s introduction.