EA: Origin could support other publishers

Thursday, 7th July 2011 14:18 GMT By Johnny Cullen

EA SVP of global e-commerce David DeMartini has raised the possibility that new service Origin, currently exclusively for EA games, could help support other publishers.

Speaking to IG, DeMartini said that he would “welcome” that “evolution” if it came to that.

“We would absolutely welcome that kind of evolution,” said the ex-EA Partners boss.

“We have a large team of people here that’s continuing to expand the Origin feature set. The social feature set, the cross-platform capability.

“If there are other publishers that would want to take advantage of our ability to reach customers or take advantage of that same feature set we absolutely would welcome that. As much as we’re willing to sell our content anywhere under these high level principles we’ve established, I imagine there are other publishers who want to try to make their content available everywhere they can as well.”

Earlier, DeMartini clarified that EA was still committed to bringing its games to Valve’s Steam despite Origin’s introduction.



  1. Lounds

    except they hate you

    #1 4 years ago
  2. DSB

    ^^ That

    #2 4 years ago
  3. Xuchilbara

    I thought they weren’t trying to be Steam? I hope they know, that this “Origin” service will fail.

    #3 4 years ago
  4. pukem0n

    would only work if their cut would be lower than Steams. and as i heard, they dont make very much in that department.

    #4 4 years ago
  5. DSB

    Even if their cut was lower, they’d still have to convince their competitors to give them their money.

    It’s not impossible that they could get partners, but I don’t think that’s part of the plan. It’s going to be profitable for EA no matter what. The client is live, it’s going to sell some games, and that’s exactly what EA want with it. They don’t have to sell all their games through Origin, but they’ll be making a considerable profit on each sale they do get.

    Anyone playing SWTOR is going to use it, and they’re certainly going to try to get as many people over as possible, but an attempt at Steams marketshare on anything but EA games is hopeless. No doubt it suits them quite well that Steam won’t play their game, for the very same reason.

    #5 4 years ago
  6. GwynbleiddiuM

    This would sit well with developers especially in indie business but I fail to see how companies like Activision, 2K, Zenimax, Ubisoft, Codemasters, Square Enix, etc, etc would join you to expand you’re market share?!

    They have steam and D2D for taht and even though Valve grown big enough, they don’t see Valve as a threat, if there was such a thing as the Lich King of publishing business it’s you EA, and don’t get me wrong I actually a fan but just as Lich King made stupid mistakes or meh decisions every now and then you’re doing the same things that makes me wanna think that Yogg-Saron of publishing business showing some visions of you to some random people and say: “He will learn–no king rules forever! Only death is eternal!”

    Just sayin’, watch out bro….

    PS: Who the f*ck was Drakuru anyway… :|

    #6 4 years ago
  7. endgame

    lol! it can’t eve support EA.

    #7 4 years ago

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