According to a survey conducted in China, despite the recent hacking attacks on Sony’s PSN service, the firm is still considered one of the most valued brands in the country.
TNS, a market research firm, listed Sony has the most valued brand in the country, with other electronics firms Samsung, Panasonic, LG and Canon each maintaining their respective slots from the prior year’s survey.
The Campaign 2011 Top 1000 Asia-Pacific Brands survey asked consumers in various income brackets to rank “the domestic and global brands that they most value in the Asia-Pacific region.”
Over 3,300 people aged 15 to 64 were surveyed online.
“I think we often find it’s the everyday brands that come out on top in this survey,” said Atifa Hargrave-Silk, editorial director of brand media Asia for Haymarket media, who sponsored the survey. “It’s not a reflection of Asia’s love affair with luxury brands.”