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Pac-Man’s Iwatani: Devs need to create games “people will remember a decade from now”

Saturday, 25th June 2011 18:37 GMT By Stephany Nunneley

Pac-Man creator Toru Iwatani feels game developers need to create games “people will remember a decade from now,” instead of being more concerned with expanding profits.

Speaking in an interview with Game Developer magazine and posted over on GameCareerGuide, Iwatani said when creating Pac-Man, he wanted a game which was not only appealing, but “very detailed, yet neat and approachable.”

This is what the believes games makers need to focus on today.

“The reason I want to emphasize this is that starting last year or so, you’ve had this flood of very simple games on the iPhone and social networks and so forth,” he said. “They’re very ‘easy’ games, and by easy I mean easy to design and to pump out by the dozen.

“I think more thought needs to go toward how games present themselves to the user, to how they can be made more fun Making games with this well-thought-out approach to design will help them become loved and fondly remembered for a longer time.

“When you look at games coming out today, it’s doubtful that any of us will be talking about them in ten years’ time. We have to focus on making games that people will remember a decade from now, or else we’ll lose our audience, probably.”

Iwatani feels that at the core of the industry, most companies are more interested in “maximizing profit,” than creating something memorable.

“I think that developers need to leave that sort of thing to the management, the specialists in that field, and think more about what games mean to them, and how they can contribute to that,” he said. would.

“Making ‘products’ isn’t something developers should have to worry about — they need to concentrate on making good games, on really pouring their souls into them.”

You can read the full interview through the link up top, and it’s a very good one at that.

Thanks, Gamasutra.

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8 Comments

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  1. LOLshock94

    mate ya shite

    #1 3 years ago
  2. Bluebird

    Bit harsh…

    #2 3 years ago
  3. minxamo

    I’ll remember those teeth a decade from now…

    #3 3 years ago
  4. neon6

    We all can’t be beautiful.

    #4 3 years ago
  5. HeavenlyGamer

    @3, minxamo

    We’d all love to see a picture of you…

    #5 3 years ago
  6. hitnrun

    starting last year or so, you’ve had this flood of very simple games on the iPhone and social networks and so forth,”

    As opposed to the scintillating panoply of God of War TCMs produced by the AAA studios.

    #6 3 years ago
  7. SamJ

    On devs leaving “product” issues to management: that is all well and good in theory, but many of the type of games he is talking about (the myriad casual/social/app games) are coming from small teams where the dev IS the management. So what do you say to the dev who is looking for a balance between making a truly fun and lasting game but also paying the rent?

    #7 3 years ago
  8. Dannybuoy

    He looks like Dr Kawashima’s brother. Dr Kawashima must have bashed his face with a stick as a child.

    #8 3 years ago