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Report: IGN acquiring 1UP parent company UGO

The beautiful snowflakes of games media just got a tiny bit less diverse. IGN has apparently snapped up UGO Networks, the parent company of 1UP, amid talk the former is set to split from its own parent, News Corp.

All Things Digital reports UGO owner Hearst has been in talks with News Corp over the weekend, and will announce a merger this week.

The acquisition is said to be part of a plan to give IGN enough weight to stand alone as a media company, outside of News Corp's embrace.

The split will take months to finalise, but result in an all-new, independent company headed by current IGN chief, Roy Bahat.

IGN is said to be turning over $10 million this year on $100 million in revenue.

UGO Networks, which hosts a variety of websites, bought 1UP in early 2009. If IGN snaffles it, it will join other acquisitions of recent years including GameSpy and WhatTheyPlay.

Thanks, VentureBeat.

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Brenna Hillier avatar

Brenna Hillier

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Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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