Tue, Mar 15, 2011 | 02:29 GMT
Xperia Play to launch on April 1 in Europe, new commercial released
Sony Ericsson has released a new trailer in its thumb-transplant series of Xperia Play ads, and confirmed an April 1 European release.
According to Engadget, the Xperia Play will set Spaniards back €649 when it launches next month.
Other European territories are expected to follow suit with release timing, although pricing is likely to vary.
Last week, Sony Ericsson confirmed a March 31 UK release for the smartphone. No official price has been set, but Play.com first listed it for pre-order at £519.99, later dropping to £499.99.
To celebrate the PlayStation Suite-enabled phone, a sequel to the Superbowl commercial has been unveiled, filling in some of the back story.
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Posted in: Europe, Mobile, Sony, Spain, Videos, tv
Tags: commercial, sony ericsson, TV spot, XPERIA Play
5 comments
#1
Nozz
15/03/11, 9:13 am
April Fools Day!
I want one of these but I hope the prices aren’t too steep.
EDIT fool me for not reading the article.. £499 is too much!
#2
AHA-Lambda
15/03/11, 10:35 am
wow sony really havent got a clue for marketing at all do they? Thats the creepiest advert they’ve done since the bloody ps3 baby
#3
2plus2equals5
15/03/11, 2:56 pm
@2: creepy but incredibly fun!
#4
revolting
15/03/11, 9:16 pm
@2 That, or they’re playing the “edgy controversy breeds hype for a product in danger of slipping under the radar” game.
#5
Ireland Michael
15/03/11, 9:21 pm
@1 This is a rather standard price for a phone which this much power under the hood.
On price plans, expect that price to drop significantly.