The Kezcast – The Activision cuts and what they mean

Monday, 7 March 2011 06:46 GMT By Keza Macdonald

When Activision announced it was “resting” the Guitar Hero franchise and closing studios, many assumed the worst. Keza MacDonald explains why Kotick’s house is still standing.

Keza speaks to editor and Times columnist Rob Fahey about the issues surrounding the cuts, and how Activision’s ostensibly short-sighted approach to the games business may ultimately prove its undoing.

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