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Namco: “Retail is never going to go away”

Friday, 25th February 2011 02:23 GMT By Brenna Hillier

Carlson Choi, Namco Bandai’s US vice president of marketing, has declared that games retail will never die.

“Retail is never going to go away,” Choi told MCV. “It is going to be there forever.”

“But we need to understand that fine balance between retail and digital. It is a challenge. [Apple's Steve] Jobs changed the way the gaming market works. The question is, how will that evolve over the next couple of years and how can retailers stay relevant?”

The VP commented that digital had come a much larger slice of the publishing pie.

“About three years ago digital accounted for one per cent of most publishers’ revenue, today it’s about 15 per cent,” he said, adding later, “We have become platform agnostic.

“Any connected device is an opportunity for us. … If you see a connected device with a display, you are likely to see us there in the future, but at the right time with the right content.”

Thanks, GoNintendo.

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3 Comments

  1. Blerk

    Forever’s a mighty long time, man.

    #1 4 years ago
  2. ManuOtaku

    @1 Blerk , Well technically speaking not, is not a long time, because neither you and i, or him for that matter, will be living that long enough to see if that is eventually true or not, forever for us is 100 years tops.

    Well i have another prediction too, the number of people in the world will be increasing in the next few years…

    #2 4 years ago
  3. BloodyJoe

    The retail version of Tales of Vesperia PS3 US is what I want now! ring it NAMCO!

    #3 4 years ago

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