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NPD December 2010 – Xbox 360 sees YoY increase with 1.86 million units, Black Ops is software winner

Friday, 14 January 2011 07:31 GMT By Johnny Cullen

xbox360logo2

NPD figures for the month of December 2010, released last night, showed that Xbox 360 enjoyed year-on-year increase for the month – the only console to do so – with 1.9 million sales in the US.

Call of Duty: Black Ops topped the December charts, and was also named the biggest-selling American game of 2010.

360slim

Hardware – 360 sees biggest month ever, only console to perform YoY increase

While NPD now leaves it to platform holders to release hardware numbers at their own discretion, it was revealed that Xbox 360 hardware numbers were at 1.86 million units for last month: 360 was the only console to see a year-over-year increase, rising 42 percent over December 2009. It was the biggest American month ever for the Microsoft console.

Despite that, however, Nintendo DS was the biggest selling console for the month with sales of 2.5 million units, according to Nintendo. The handheld saw a 24 percent decrease compared to last year. With these numbers, and having sold 8.5 million units throughout the year, the total LtD numbers for DS is at now at 47 million.

That milestone means DS has now passed PlayStation 2′s LtD sales numbers in the US.

According to the LA Times, PS3 sold 1.21 million units in December, which was down 11 percent on 2009. Wii sold 2.26 million units, suffering a 38 percent decrease.

Among all categories in December, including hardware, software and accessories, Wii and Xbox 360 garnered the greatest dollar sales with 32 percent and 31 percent respectively.

Full list is below.

  • Nintendo DS – 2.5 million
  • Nintendo Wii – 2.36 million
  • Xbox 360 – 1.86 million
  • PlayStation 3 – 1.21 million

Software – Black Ops wins December and 2010

blackops

Treyarch’s Call of Duty: Black Ops was the main software winner for December as well as 2010 as a whole.

Just Dance 2 came second, beating World of Warcraft: Cataclysm which sold 1.5 million units for the month. Assassin’s Creed: Brotherhood and Donkey Kong: Country Returns rounded out the top five.

After getting off to a very slow start last month, Disney’s Epic Mickey picked up in sales from November, selling 1.32 million units, according to GAF.

Need for Speed: Hot Pursuit finished the top ten with sales of 906,000 for the month. Gran Turismo 5 dropped out of the top ten, having debuted at eight in November, but IG reports it sold 560,000.

Microsoft’s Aaron Greenberg tweeted that Kinect Sports and Dance Central, since their debut in November, have now gone on to sell 1 million units. This is presumably LtD numbers.

The full top ten for software in December 2010 is below.

  1. Call of Duty: Black Ops (Treyarch, Activision)
  2. Just Dance 2 (Ubisoft, Ubisoft)
  3. World of Warcraft: Cataclysm (Blizzard, Blizzard)
  4. Assassin’s Creed: Brotherhood (Ubisoft Montreal, Ubisoft)
  5. Donkey Kong: Country Returns (Retro Studios, Nintendo)
  6. Disney’s Epic Mickey (Junction Point, Disney)
  7. Madden NFL 11 (EA Tiburon, EA Sports)
  8. Michael Jackson: The Experience (Ubisoft, Ubisoft)
  9. NBA 2K11 (2K Sports, 2K Games)
  10. Need for Speed: Hot Pursuit (Criterion Games, EA Games)

A round-up of the best-selling games in 2010 in the US is here.

Other – Industry down 5 percent for entire year, 9 percent for December

arrowgoingdown

Despite December 2010 being called “one of the strongest monthly performances the industry has ever had at retail” by ESA president Michael Gallagher, results for the industry were down by nine percent for December and 5 percent for 2010.

Total spending in 2010 on gaming was in the region of $15.4-$15.6 billion, according to NPD, showing sales were down by 1 percent on 2009.

Retail sales in the US of portable, console and PC software was down by five percent on last year, gaining $10.1 billion in 2010 to the $10.6 billion generated in 2009.

Sales of physical hardware, software and accessories in 2010 generated $18.6 billion for 2010, a six percent decrease from last year, although with PC games included, sales were at $19.3 billion.

PC game sales were up three percent against 2009, with accessory sales up 13 percent “due to an increase in the average retail price of accessory items of 20 percent,” according to NPD.

“The dynamics of games content purchasing changed dramatically in 2010 with options ranging from the physical product to digital downloads on connected devices as well as in-store digital kiosks,” said Anita Frazier of NPD.

“The increasing number of ways to acquire the content has allowed the industry to maintain total consumer spend on content as compared to 2009, and we should expect 2011 to be a growth year in the games industry as the consumer demand for gaming continues to evolve,” she added.

A final estimate on total consumer spend for the year of 2010 will release in March.

Responses – Sony focusses on software increase, Microsoft trumpets year-on-year hardware increase and Kinect sales

kinectcloseup

Sony focussed on a year-on-year 32 percent software increase in December in its post-NPD statement, as well as Move and the upcoming releases of Killzone 3 and LittleBigPlanet 2, which has scored a 94 so far on MetaCritic.

“Since PlayStation Move was introduced in September, millions of consumers and gamers have joined the PlayStation family,” said SCEA senior director of corporate comms, Patrick Seybold.

“The key to Move’s long-term success is developer and publisher support; enabling PlayStation to offer the most diverse line up of motion and 3D games. The combination of innovative hardware and a relentless line up of blockbuster titles is why the PS3 is perhaps the only console that grows more valuable over time.”

Microsoft, meanwhile, decided to focus on its big 360 YoY increase as well as the 8 million sales of Kinect it announced at CES at the start of the month.

It further promised that “several surprises” were to come from Microsoft for 360 in 2011, which would make it “another banner year for Xbox 360″ according to the company.

Nintendo’s statement is below, as is the rest of the NPD news from last night:

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14 Comments

  1. onyxbox

    guess Kinect did the trick then

    #1 4 years ago
  2. Blerk

    Wow, Wii really caned it in the software charts too. Surprising to see Epic Mickey doing so well over there when it did practically nothing in the UK.

    Equally surprising to see the DS still so popular when it’s on the verge of being sidelined. Have there even been any high-profile DS games released in the last six months?

    So after all the ‘it’s over for Nintendo’ talk they’ve turned it around again. Seems a Nintendo is for Christmas, not for life. :-D

    How long before we see a US PS3 price cut, then?

    #2 4 years ago
  3. Michael O’Connor

    @2 It was never “all over for Nintendo”. Their figures were simply going down. And even then, they’re still trouncing everyone else.

    #3 4 years ago
  4. Blerk

    I never said it was. But plenty of people did, especially when the 360 started outselling the Wii for the last few months.

    #4 4 years ago
  5. Psychotext

    I could have sworn I posted this… but here’s some LTD sales. More as I see them.

    Call of Duty: Black Ops – Over 12.0m
    Asscreed Bro – Over 2.5m
    Just Dance 2 – Over 2.2m
    Dance Central – Over 1.0m
    Kinect Sports – Over 1.0m
    Gran Turismo 5 – 0.96m

    #5 4 years ago
  6. Blerk

    Kinect Sports outsells GT5? What sorcery is this?

    #6 4 years ago
  7. Aimless

    @6 Numbers for GT5 aren’t tracked properly until it’s done installing.

    I imagine a lot of people simply switched to Forza over the intervening years, to be honest. GT has always been something of a niche curio that’s somehow found its way into the spotlight. Not to say it’s a bad game, although realistic racers aren’t my thing.

    #7 4 years ago
  8. G1GAHURTZ

    THE CONSOLE WARS ARE OVER!

    WE FINALLY HAVE A WINNER!!!!

    #8 4 years ago
  9. Psychotext

    “WE FINALLY HAVE A WINNER!!!!”

    That was clear 6 months after the Wii launched.

    #9 4 years ago
  10. NiceFellow

    Real winner is Wii at this point. Sure it’s down YOY but in real terms (units) it’s still way ahead. It’s sales are dipping a bit with respect to itself but in real terms its selling more software and hardware and is therefore continuing to grow a larger presence.

    The 360 is up YOY sure, and it’s a good performance particularly for Kinect, but it still leaves it behind Wii nonetheless. Unless Kinect really takes off it’ll probably be down YOY next year as it was dipping badly during 2010 until the slim/Kinect boost.

    PS3 is actually acceptable as it’s down YOY as last year contained the Slim/Price cut boosts while this year it had no major software and only Move, which was launched low key and fairly far from December. Overall it’s holding well enough in US.

    @6 and 7 – GT has been dropping in popularity in US for a while, the numbers aren’t any surprise and in line with franchise trends in the region. GT has also been trending up in EMEA and looks to be kicking ass there. Japan is probably the only real disappointment for GT and this gen Japan has disappointed in sales for lots of franchises.

    Forza does okay but a ton of its sales are via bundles rather than standalone. Racing titles that are closer to sims just aren’t huge in US currently. Forza has a slight advantage over GT due to 360 vs PS3 install base but even that doesn’t make much difference if you remove bundles from the equation.

    I’m just curious to see if Kinect shows serious legs or not in terms of demand. That’s the real test, not having a good launch/holiday spike.

    #10 4 years ago
  11. Psychotext

    Unless Kinect really takes off it’ll probably be down YOY next year as it was dipping badly during 2010 until the slim/Kinect boost.

    That’s not actually right. Prior to the S model being released the 360 was up 3% in the US vs the same period in 2009, and prior to Kinect being released it was up 34% vs the same period in 2009.

    PS3 is actually acceptable as it’s down YOY as last year contained the Slim/Price cut boosts while this year it had no major software and only Move, which was launched low key and fairly far from December.

    I’m going to get shit for “attacking the PS3″ here… but this year the PS3 had God of War 3, FFXIII (Ok, this was multiplatform, but PS3 version sales bitchslapped 360 version sales) and GT5. Those are some of the biggest hitters the PlayStation has. It was also on sale at a lower price than 2009 for 8 out of 12 months. (The PS3 had its price dropped / slim released in September 2009)

    Forza has a slight advantage over GT due to 360 vs PS3 install base but even that doesn’t make much difference if you remove bundles from the equation.

    Forza sales don’t come close to GT sales, not even vaguely close. Not sure what gave you that impression.

    #11 4 years ago
  12. Gheritt White

    @ 10: No major software? Where the fuck is your God of War 3, Heavy Rain, Gran Turismo 5 and MAG now?

    #12 4 years ago
  13. OlderGamer

    “I’m going to get shit for “attacking the PS3″ here… ”

    Not from anyone with a level head and a realistic unbiased pov. Sometimes you just have to call a spade a spade.

    Its not the end of the world for PS3, and of course your not saying it is either. But in the end it is what it is.

    Despite some already solid software, and more on the way the PS3 is third on the console list. Its yoy software sales reflect that.

    Anything more then that is pew pew pew.

    #13 4 years ago
  14. Ge0force

    Casual gaming outsells core gaming, what’s new?

    #14 4 years ago

Comments are now closed on this article.

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    DayZ creator Dean “Rocket” Hall has dropped the first vague details of his new game project. “I do not want to make safe games. I do not want to make games the way we have been making them. What if the most experienced video game staff in the world collaborated on the most esoteric and […]

  • Battlefield Hardline will support AMD’s Mantle

    AMD has confirmed what most Battlefield fans thought. Battlefield Hardline will indeed support Mantle. Battlefield Hardline will support Mantle, AMD has confirmed. Some players weren’t sure whether the retail version of the game will support AMD’s API, due to its absence from the recent PC beta. AMD did not say whether the feature will be […]

  • Unreal Engine 4 GDC 2015 sizzle reel shows what the tech can do

    Unreal Engine 4 is a pretty versatile bit of tech, as this new sizzle reel shows. As one of the more ubiquitous engines, Unreal will be on show at GDC this week. Developer Epic produced the following sizzle reel to quickly demonstrate what it can do – cutting edge graphics (there are very few games […]

  • Survarium’s latest patch removes limit on battle ammo, rebalances experience gain

    The latest Survarium patch has readjusted the value of experience and reputation points gained and removed the limit to the maximum amount of ammo you can use in combat. Survarium developer Vostok Games has released patch 0.27a to the public, having recently finished testing it. The patch is a major one and covers changes to […]

  • The Hunt Begins in new Bloodborne TV spot

    Bloodborne is so close you can almost smell its coppery tang on the wind – and also you can watch commercials for it. Bloodborne arrives on PS4 at the end of this month (March 24 North America, March 25 Europe, March 27 UK) so excitement is starting to build. Sony isn’t helping keep us calm […]

  • World of Warcraft: you’ll soon be able to buy game time with gold

    Blizzard will soon allow World of Warcraft players to exchange in-game gold for game time and vice versa. Blizzard has announced a new system that will launch soon for World of Warcraft. The system is called WoW Token. Using this system, players will be able to buy game time using in-game gold. Here’s how it […]

  • 3D Realms’ Bombshell returns with the first gameplay trailer

    Remember 3D Realms’ Bombshell? The isometric ARPG that was announced last year? Well, it’s back, and we get to see gameplay footage. The game stars Shelly “Bombshell” Harrison, a bomb technician turned mercenary with a mechanical arm. She will embark on a quest to rescue the president and save Earth, all while shooting aliens. The […]

  • Unreal Engine 4 is now free for everyone to use

    Epic Games has made Unreal Engine 4 available for anyone to download and use, for free. Unreal Engine 4 is now free. Anyone can download it and start using it, the developer announced today in a blog post. The download features the the full set of tools used by Epic, and includes 100% of the […]

  • Call of Duty European Championship winner announced

    The winner of the European round of the Call of Duty Championship has been announced. This past weekend, 28 teams representing UK, France, Germany, Spain, Italy, Netherlands, Sweden, Finland, the rest of Europe and Middle East attended the final of the European round of the Call of Duty Championship. UK team Epsilon eSports was crowned […]

  • GOG brings back Insomnia sale with discounts up to 90% off

    GOG.com is bringing back its Insomnia sale event with even more games. GOG’s Insomnia sale is back with double the amount of games. This year, there will be two sets of games available at once. The sets are seasoned classics and fresh new titles. Each set will feature games with discounts up to 90% off, […]

  • 2K is shutting down NBA 2K14 online servers, won’t affect career save files

    2K will be shutting down the servers for NBA 2K14 this month. The publisher revealed yesterday that online servers for NBA 2K14 will be turned offline on March 31. “You will no longer be able to play ranked games/online association,” reads the announcement. NBA 2K14 relied on online servers to store save files for MyCareer […]

  • One Dead or Alive tournament organiser is proposing ban of “over-sexualised” costumes

    A Dead or Alive tournament organiser has suggested a soft ban on some of the game’s “over-sexualised” costumes, and not everyone is happy. Tournament organiser “The HuBBs” took to the FreeStepDodge forums to suggest a list of rules that other offline tournaments can follow. The list goes over stages, characters, moves, which is certainly in […]

  • Destiny: all the news from Bungie’s open house Q&A

    Bungie hosted an open house Q&A session with the community last week and lots of exciting news have come out of it. Arekkz Gaming has gathered all the information that came out of Bungie’s open house Q&A in one handy video. The list is massive, going over Exotic weapon balance, upcoming events, PVE, Crucible rewards, […]

  • Elite: Dangerous and Star Citizen to honour Nimoy with in-game memorials

    Developers behind space exploration games Elite: Dangerous and Star Citizen will honour the memory of Leonard Nimoy through in-game memorials. The develops of both games have confirmed separately that in-game memorials will be established to honour the memory of the late Star Trek actor, Leonard Nimoy, famous for playing Spock. Elite: Dangerous executive producer Michael […]

  • Deal: get a PlayStation 4 + three exclusives for $399

    Amazon’s latest PlayStation 4 deal is not one to miss. With purchase of a PlayStation 4 console from Amazon in the US, the online retailer will throw in digital codes for Infamous Second Son, Killzone Shadow Fall and The Last of Us: Remastered, all for the same MSRP of $399. The Last of Us Remastered […]

  • Destiny: this is how one player predicted House of Wolves details and Xur’s inventory

    The method one Redditor possibly used to leak some details from Destiny’s House of Wolves was the same one he used to predict the inventory of Xur: Agent of the Nine. Last week, Reddit user Megamanexe4 leaked a few pieces of House of Wolves expansion content. The leaks included strikes, new Crucible mode, and a […]

  • Mortal Kombat X is coming to iOS… as a card-battler

    Mortal Kombat X will be releasing on mobile devices in some form, just not the one you except. Mortal Kombat X is coming to Android and iOS devices as an extension of the main game. It will launch in April alongside the console versions. The mobile game will be part card collecting and part fighting […]

  • Metal Gear Solid 5: The Phantom Pain announcement coming this Wednesday

    Kojima Productions will unveil something about Metal Gear Solid 5: The Phantom Pain this Wednesday. Metal Gear Solid fans should standby for a Phantom Pain-related announcement on Wednesday, March 4. According to developer Kojima Productions’ Twitter, there’s going to be an announcement at 2pm GMT on Wednesday. The developer posted the following image. The image […]

  • Reader survey: time to let us get to know you better!

    We’d really appreciate it if you could fill in this survey about the websites you read and the games you buy. It massively helps! You can fill out the survey right here and obviously all the information you supply is confidential. It helps us build a better picture of the people who read our site […]

  • Battlefield Hardline Premium: here’s everything you get for $50

    Battlefield Hardline’s Premium membership will give players access to 4 new features, early access to expansion packs and more. EA detailed the offer today – it costs $50 in total (£40 in the UK) and gives players a whole bundle of new gear and content. Check it all out in handy list form below: Masks […]

  • Hayter’s gonna hate: the voice of Solid Snake wouldn’t answer my Metal Gear question

    Voice actor and Hollywood writer David Hayter discusses the differences between movies and games. And politely declines my leading question. “It might be fun to do a crazy, over-the-top film version of Saint’s Row.” Yeah, that headline is a bit cheap but you’re reading the work of a man who once asked the maker of […]

  • Xbox One bundle gets £100 price cut in UK

    Microsoft has knocked up to £100 off Xbox One bundles in the UK. The Xbox One with Kinect Assassin’s Creed bundle is now £100 cheaper and comes with a free £20 voucher to be spent on the official Microsoft online store. Over on the Xbox online store there’s a £70 price cut on the white […]

  • Pokemon Shuffle downloaded 1m times, free stuff given out to celebrate

    Free-to-play 3DS title Pokemon Shuffle has been downloaded over 1 million times. As a reward for playing the match-3 puzzle game Nintendo has gifted players a Complexity -1 item for free. The item reduces the difficulty of a level, according to Eurogamer. By all accounts Pokemon Shuffle is a cynical game with poorly implemented microtransactions. […]

  • Trine 3: The Artifacts of Power sure is pretty

    FrozenByte Games has revealed Trine 3, due for release in 2015 And what better way to reveal a new side-scrolling adventure than with a very pretty trailer full of gameplay? The latest in a series that has already sold 7 million copies is earmarked for PC and “other” formats. Trine 2 released on PS3, PS3, […]

  • Dying Light takes UK number one

    A month since it was released on digital platforms, Dying Light’s physical release has topped the UK charts. Techland and Warner’s zombie survival game has proven to be one of the big hits of the year so far. It was released on digital formats a month ago but has only just been released on good-old […]

  • GTA 5: that’s some seriously accurate grenade throwing

    Think you can take down a jet plane with a grenade throw? This guy can. In fact, he can do it twice. This is in a variation on the player-created deathmatch “Stunters Versus Snipers” which seem to be all the rage in GTA Online at the moment. One team has a sniper rifle (and grenades) […]

  • Metal Gear Solid 5: Mother Base turns pink in the morning sun

    The Phantom Pain looks nice even when Kojima just takes a quick pic with his phone. Look at that beauty. We get nice reflection in pink at the first gray of dawn. pic.twitter.com/aERTBoZT9z — HIDEO_KOJIMA (@HIDEO_KOJIMA_EN) March 2, 2015 The game doesn’t have a release date yet, which makes us a bit nervous for it […]

  • Dying Light: Underpant Gnomes and 9 other secrets you missed

    Dying Light still has legs – maybe because it’s crammed full of secret things to discover. Ten of those have been highlighted by TerraMantis’ latest YouTube video, including reference to the Underpant Gnomes, guitar lessons, farting zombies and well, we don’t want to spoil it for you. Even if you think you’ve seen everything in […]

  • Resident Evil: Revelations 2 Raid Mode dance gestures are deadly

    Why blind ‘em with science when you could kill ‘em with dance moves? revelations raid When I say Resident Evil: Revelations 2‘s Raid Mode dance gestures are deadly, I’m not being figurative. If you finish the first chapter of Revelations 2 you can unlock Gina for use in Raid Mode. All characters can use gestures […]

  • Dragon Age: Inquisition mod enables male Blackwall romance, terrific joke

    “Male Inquisitors can now scale the wall,” says a clever Redditor. A new Dragon Age: Inquisition mod removes Blackwall’s romantic restrictions, allowing male Inquisitors to chat up the fuzzy-faced warrior. Blackwall doesn’t have any race preferences, so you’re good to go there. Dragon Age: Inquisition romance mods are pretty common by now, and to be […]

  • Destiny: it is possible to solo the Weekly Heroic

    Destiny players willing to faff about with their system clock can solo the Weekly Nightfall if they prefer. The Weekly Heroic is one of Destiny‘s toughest challenges. Responding to player feedback Bungie implemented matchmaking for the Weekly Heroic, but there are players who genuinely prefer to go it alone. There’s now no legitimate way to […]

  • Clayfighter remaster on the way, says Interplay

    A Clayfighter remake is inbound, apparently. Interplay has announced a Clayfighter remaster, combining the content of all past games into one package. Features include: Characters such as Bad Mr. Frosty, Blue Suede Goo, Earthworm Jim, Hoppy, Boogerman, Tiny – and more with over 20 characters total Over 20 familiar environments from the series to duke […]

  • The quickest way to climb in Dying Light

    Dying Light players! Are you sick of picking your way carefully up the sides of tall towers? Have I got a trick for you. The parkour system in Dying Light is okay, but climbing anywhere especially high can be a bit tedious. Enter Jesse Lester, who took a look at the tools available and worked […]

  • Bungie “always” looking at Exotic changes for Destiny updates

    Destiny developer Bungie won’t stop tinkering with Exotic weapons. In Destiny, Exotic weapons are supposed to be the best of the best – and to feel unique. Guns like Ice Breaker and Gjallahorn definitely hit the mark there (although less so when everyone has one), but unfortunately, there are a few that just don’t strike […]

  • Is Uncharted 4′s first trailer a tribute to Crash Bandicoot?

    Uncharted 4′s first proper trailer bears some remarkable similarities to the opening moments of a much earlier Naughty Dog game. Uncharted 4: A Thief’s End has more in common with Crash Bandicoot than you might think. It’s Naughty Dog’s first game on a new console, yes – but if you compare Uncharted 4′s E3 2014 […]

  • Sonic console games will continue, says Iizuka

    Sonic Team leader Takashi Iizuka has said there are no plans to stop making Sonic games. Sonic hasn’t retired from the ranks just yet. “Please rest assured, I personally have no plans to stop making Sonic games for home consoles,” Iizuka told 4Gamer [Japanese]. The comment arose after the site asked if Sonic would become […]

  • Stealth Inc. 2 coming to PSN, apparently

    Stealth Inc. 2: A Game of Clones will soon be available on PlayStation platforms, if a trophy list is to be believed. Stealth Inc. 2 initially launched as a Wii U exclusive, disappointing fans of Curve Studios’ tough action game. We’ve heard nothing to contradict this, but Exophase, a generally reliable source, has dug up […]

  • Runescape developer has an “undisclosed MMO” in the works

    Runescape developer Jagex is working on something new. According to Jagex’s careers page, the developer has a new, unannounced game in the works. Its advertisement for a lead programmer makes explicit mention of an “undisclosed MMO”. The ad mentions the new title is in “the preliminary stages of redefining the cross platform MMORPG genre” and […]