Sky and Xbox announced an exclusive sponsorship campaign today, which will for the first time see Kinect for Xbox 360’s latest dance game, Dance Central, feature in the second series of Sky 1’s.
Dance Central will be “fully integrated” across all live shows, with the studio audience being able to engage with the game through trials and viewers at home being “given the chance to win the very latest products”.
The sponsorship deal with Sky will see Kinect for Xbox 360 and Dance Central feature across multiple screens including TV, online and mobile across the UK and Ireland with 15 4Gb Xbox 360 consoles with Kinect given away during the series along with copies of the Dance Central.
Not only will the studio audience be given a chance of winning, but an online competition will give those watching at home the chance to enter as well.
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