Thu, Oct 14, 2010 | 22:44 BST
SCEE expects “very, very strong” holiday sales in Europe, Move shifts 1.5M units
SCEE’s Andrew House has said Sony’s expecting “very, very strong” holiday sales in Europe this season.
Speaking with Bloomberg, House said the company expects to “exceed its current sales estimate of 15 million PS3 consoles moved this fiscal year” thanks to a strong demand in it’s 99 European territories. So far, the console has moved over 38 million units lifetime as of October 13.
“Sales have been significantly up year-on-year in a market that has been overall slightly down,” said House.
House also said Move showed “very significant sales in the first month since launch, somewhere in the region of 1.5 million units for the new controller across just Europe”.
“The initial sales response has been so far in excess of our initial plan that we’ll probably be looking at accelerating production,” said House. “We have lots of confidence in our ability to hit our profitability target this year, but currency movements present significant challenges.”
Still, 1.5 million Moves “moved” since last month? Not bad at all, Sony.
The NPDs are to be released tonight, and while the marketing research firm will no longer be publicly handing out hardware figures; hopefully Sony and the rest will oblige us so we’ll know just how well things are going in the US.
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Posted in: Europe, Financials, PS3, PlayStation Move, Retail, Sony, Trade
Tags: andrew house, scee
35 comments
#1
Michael O’Connor
14/10/10, 10:47 pm
Not too shabby.
Well deserved success. I hope they push it more.
#2
NoxNoctisUmbra
14/10/10, 10:48 pm
I agree, Move is worth it. It actually does what it suppose to do and even better then I thought.
Bravo!
Its really worth to pick it up if you have a PS3 already and want to have different gaming experience.
But so far its not worth to get PS3 just for move, unless you want to buy hardcore games as well like the new SOCOM game.
#3
cookiejar
14/10/10, 10:49 pm
Yeah very well done. Nice bit of kit. Just waiting for those killer games now though.
#4
Erthazus
14/10/10, 10:50 pm
I need a killer app.
I have Ps Eye, but i refuse to buy one Move because it’s not worth a penny. I don’t care if it is working or not.
and playing multiplat titles with Move is ridiculous. It’s not giving you enchantment over the pad. Even Killzone devs don’t exactly know how to implement it to the multiplayer.
Want precise and accuracy? There is nothing better than Mouse and keyboard.period
#5
onlineatron
14/10/10, 10:53 pm
I’ll be getting the PS3 bundle come Christmas.
I’m not really excited to play any of the games though… Needs a killer app.
#6
Psychotext
14/10/10, 11:00 pm
I wonder what a “unit” of move is. Does a nunchuck count as a unit? What about a wand? Or is this just bundles?
#7
cookiejar
14/10/10, 11:02 pm
Good question. Could be they’ve sold a Million bundles, and 500k of sub-controllers or w/e. Would be nice if they clarified.
In any case, its quite impressive. I’m slightly surprised.
#8
Bleak Harvest
14/10/10, 11:35 pm
So 1.7 million including North America?
#9
Kuwabara
15/10/10, 12:57 am
in a yr every ps3 owner would have bought the move, whether theyd want to admit it or not.
#10
Psychotext
15/10/10, 1:02 am
On a different note, there are 99 European territories? Holy hell, I need to go back to school and beef up my geographical knowledge.
#11
revsoul
15/10/10, 2:06 am
Move is worth more than some of u guys are giving credit for. Go borrow a friends ‘wand’ and download a couple demos like Tumble, Sports champs or Heavy Rain — or rent Sport Champs so that u can experience the archery…
and then re-give your opinion
#12
Stephany Nunneley
15/10/10, 2:07 am
@10 LOL. Yeah, how the hell? I suppose Ireland counts as one doesn’t it? JOKING! But no, I would be very interested to know how the sales area is divided into 99 territories.
#13
Psychotext
15/10/10, 2:08 am
I don’t think anyone has given a negative opinion have they revsoul? Erthazus just wants more games.
#14
revsoul
15/10/10, 2:15 am
who said anything about Erthazus?
#15
Psychotext
15/10/10, 2:21 am
You said people should re-give their opinion, and it’s “worth more than some of u guys are giving credit for”… and only Erthazus gave anything close to a negative opinion.
1: Positive
2: Positive
3: Positive
4: Doesn’t rate it currently (arguably negative)
5: Wants a killer app
6: Sales related
7: Sales related
8: Sales related
9: Sales related
10: Random
11: Your post.
See my point now?
#16
revsoul
15/10/10, 2:38 am
…..yeah I see your point
You need a hug or something?
#17
Psychotext
15/10/10, 2:43 am
Sure, no lingering though.
#18
revsoul
15/10/10, 2:46 am
…ugh
not from me man, maybe Erthazus can hook you up
#19
Psychotext
15/10/10, 2:48 am
Leave me hanging why don’t you.
/weeps
#20
Michael O’Connor
15/10/10, 3:11 am
I’ll give you a hug if you want one that badly, Psych.
#21
Psychotext
15/10/10, 3:12 am
/hugs
#22
Michael O’Connor
15/10/10, 3:55 am
/hugs back
#23
Psychotext
15/10/10, 4:13 am
Edit – Wrong thread.
#24
Erthazus
15/10/10, 7:22 am
@Psychotext, It’s not negative pal, i’m just looking forward to games.
The tech has possibility. I tested it at Sony Center, really nice thing. I just have problems with line up.
#25
Psychotext
15/10/10, 7:27 am
I said arguably negative, I still don’t see who he was aiming his post at. It was almost like he came in here expecting people to be ragging on it, didn’t bother to read anything and just posted anyway.
Also, don’t call me pal, chum.
#26
typeface
15/10/10, 7:33 am
European territories being 99 probably means SCEE territories rather than Europe.
Going by the range PAL PSN store covers we’d have the Middle Eastern countries, India, Australia, New Zealand and so on.
I guess EMEA would have been a closer approx or rather EMEA+Australasia+W.Asia?
Europe at the moment has 50 countries that are recognised soo yeah it’s probably that.
#27
Dannybuoy
15/10/10, 7:58 am
Sounds like Sony need to release a Hugging game judging by this thread
. Maybe the game could be called Hug it out. It would be like the Mall section in Heavy Rain. Instead of shouting ‘JASON!’ you shout ‘IT’S HUG TIME’ and run through the crowd hugging the marked people. I think this has legs 
#28
Robo_1
15/10/10, 8:21 am
Good stuff.
Certainly bigger numbers than I’d anticipated, but I’m hearing reports that it’s sold out across much of Germany, and it seems to be doing very well in Belgium so it’s clearly done fine.
Fingers crossed this translates into more exclusive games being developed for it.
#29
Blerk
15/10/10, 8:57 am
Very decent start-up sales considering it’s not Christmas yet and they downplayed the launch somewhat. It’ll be interesting to see if they start pushing it more now that we’re nearing the silly season.
#30
Callum
15/10/10, 9:25 am
lol silly seasoon…a good name for it.
Also, I want a hug !
Also, Sony should be chuffed with this, let’s be honest; it could have been a lot worse! Is there anyway to get Move input on a PC ? like as some sort of a mouse?
#31
StolenGlory
15/10/10, 12:32 pm
Love the tech, just waiting for the killer app to make me stop being a tight ass and just buy the bloody thing.
#32
Garthy30
16/10/10, 9:40 pm
Well got move the other day and I love it.
#33
Psychotext
17/10/10, 1:38 am
Some US figures here:
“In the United States, estimated sales have been tallied to about around 300,000 units.”
http://www.neowin.net/news/microsoft-warns-of-kinect-shortages-playstation-move-stutters-in-the-us
#34
Michael O’Connor
17/10/10, 1:42 am
It’s very strange (and quite surprising) that the device has sold *that* much less in the US than in Europe.
#35
Psychotext
17/10/10, 1:49 am
It’s probably worth keeping in mind that the number in the linked article would have been sold to consumer vs shipped, and we don’t really know if they’re counting units in the same way that Sony did for their PR.