Wired chronicles the “inside story” of Kinect from birth to impending release

Thursday, 7th October 2010 19:18 GMT By Stephany Nunneley


Kinect has been given its own biography of sorts, which chronicles the very beginnings of the idea for the tech and onward to its impending release.

The biographers are Wired, and you can read the lengthy tome in full through the link there.

Apparently, it all started in the long-long ago back in the before time of 2007 with VP Don Mattrick, project lead Alex Kipman, and creative head Kudo Tsunoda wanting to counter Wii with some sweet burgeoning tech from PrimeSense, and the programming prowess of Andrew Blake and Jamie Shotton.

Matt Barlow, marketing boss for Xbox 360 and Xbox Live, explained to Wired that Kinect is a massive business opportunity for Microsoft, in more than just gaming.

“Gaming is a $48 billion business”, said Barlow. “The challenge is how you continue to grow. We have the capability to turn your living room into a petting zoo, into a sports stadium — so our customer base is all those who have rejected gaming either because of the content or the controller. If you could say doubling, tripling, quadrupling the audience — I believe that. We’re also talking about a hypersocial audience, predominantly female, who want to interact while playing.”

Other executives told Wired the potential is there for more than just gaming, something Microsoft has been well aware of from the beginning.

“We believe the platform will move beyond the console,” says Ben Kilgore, general manager of the Xbox platform. “Every kind of major Microsoft group in the company is evaluating Kinect. They’re trying to understand what it means for those experiences.”

Work on Project Natal/Kinect was started in 2008, and the motion sensing camera will be in homes this holiday season.



  1. lexph3re

    In other words were looking to go outside of gaming and get the dumb***es that would cover our loses for this 48billion dollar project that we could’ve put the money on starving children or re-investing into the economy. Yeah… yeah… that about summarises it all

    #1 4 years ago
  2. Sleazy Bastard

    @1 When he said 48 billion dollar business he meant the gaming industry as a whole. If you’re so worried about starving children, whenever you feel the need to buy a game, grab the money that you would have spent on it and instead donate it to a charity organization.

    #2 4 years ago
  3. lexph3re

    Its called a joke @2 I was using the 48 billion dollars as an immediate number for the joke for where their overall focus is. If you pay attention I claims the game industry is a 48 billion dollar industry but says his focus is on non gamers people who don’t like the traditional methods of gaming being a controller. And also, I would love to help starving kids but that’s bailing out the corrupt nature of the government that is orchestrated to help these people. So, that’s a more indepth discussion then we need to go into seeing as were talking about kinect and the relevance of my joke. Which by the way is no longer considered a joke since I. Had to break it down and explain the nature of the joke… well… now it seems like were left with the kinect…. tsk* not much to talk about on that note. What’s your favorite game?

    #3 4 years ago
  4. revsoul

    Starving children aside, I’m tired of the hype machine.

    Does anything ever live up to the hype? It’s always something that you don’t expect that sucker punches you and it becomes legend.

    Yes, Yes, there are exceptions, those that we expect to be pretty good and they are (Uncharted, Gears, GoW, etc)

    Just stop with all the hype,let’s wait for this thing to come out and then party…

    or burn it. Your choice

    #4 4 years ago
  5. Psychotext

    That’s why anyone with half a gram of sense or more has long since learned to ignore hype. It’s just another form of marketing, and you gain nothing from buying into it.

    If anything is really that good, it’ll still be that good without the hype (hell, in my experience it’ll be better as it wont have to live up to anything).

    #5 4 years ago
  6. Freek

    “New Market”? Oh you mean the one Nintendo has already set up shop in and has grown to be bigger then the PS3 and Xbox 360 market combined? That new market? Yeah, you might have a challange on your hands there buddy.

    #6 4 years ago
  7. Galactic_Barret

    Wii is bigger than PS3 and 360 combined? That doesn’t sound right but, if so, is very impressive.

    Its weird, though. Last friday, I went to Gamestop to pick up Fallout 3 and someones mother was discussing the Move and how it looks so much like the Wii. She was talking about how Santa would have a Playstation under the tree for him, yet she didn’t seem to realize it was a peripheral. To me, that says two things: The Move is very capable of taking whatever leftovers Nintendo had missed, even to the point of being seen as a Wii 2, and that the pricing/bundling of the unit(s) will be its biggest obstacle getting there.

    #7 4 years ago
  8. onyxbox

    Does it start with the Israeli firm that made it being rejected by Sony’s EyeToy team for being “too limited” in application?


    #8 4 years ago
  9. Psychotext

    “Wii is bigger than PS3 and 360 combined? That doesn’t sound right but, if so, is very impressive.”

    It was, but it slipped back a bit this year and now the Wii has sold just slightly less than the PS3 and 360 combined.

    #9 4 years ago

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