SCE UK boss not expecting massive day one Move success

Thursday, 26th August 2010 12:23 GMT By Johnny Cullen


SCEE SVP, Ray Maguire, has told Eurogamer he doesn’t “particularly” expect a huge day one success story for PlayStation Move.

Instead, Maguire, speaking at the Edinburgh Interactive Festival, said he thinks word of mouth to do the trick.

“Exactly as with EyeToy in the PS2 days, it’s a product that needs to be sampled. You need to get your hands on it. You need to understand it. You need to try it,” he said.

“Am I expecting a massive day one? Not particularly. We didn’t with EyeToy, either. It went on to be massively successful, as people saw the value when they tried it they told their friends. Their friends bought it. They told their friends.

“Word of mouth grew the marketplace. That’s what I expect from Move as well.”

He also admitted that Sony’s other big 2010 PS3 push, 3D, wasn’t suited for everyone.

“Really, it will be about where 3D enhances the experience,” said Maguire.

“Definitely about how it immerses you into the game. If you get more immersed into the game and it adds value that way, then the answer is yes. If it’s just nice to have, then maybe not.”

There’s a full interview at the link.



  1. Blerk

    Was the Eyetoy really ‘massively successful’? I always thought of it as sort of a niche thing for kids. How many units did it actually sell?

    #1 4 years ago
  2. Michael O’Connor

    It sold about 10 million units, so I’d call that pretty successful. The kids “niche” isn’t exactly a small one.

    #2 4 years ago
  3. cookiejar

    Im sure Move will top what Eyetoy did, thanks in part to Nintendo publicising this motion caper so widely over the last few years, and this being much more than just an accessory.

    Obviously though, neither Move or Kinect will shift like the Wii did.

    #3 4 years ago
  4. LOLshock94

    Obviously tryin to bring a bit of youth back into their sex life.. She misunderstood when her husband said “Get rid the hairy pussy”

    #4 4 years ago
  5. Crysis

    @4, i kno ur only a yer younger than me, but u act like a damn 12yo!

    #5 4 years ago
  6. DrDamn

    I think a slow start is a sensible assumption on their part, but they do need to have something Joe Public can see as a distinguishing feature for Move from Wii’s people already have. “It’s more precise and accurate” isn’t going to cut it with a crowd who can’t really see the difference between SD and HD. They need something more tangible. A killer app.

    For example games journalists and core gamers may be able to feel a distinction in control between Sports Champions and Wii Sports, but to a lot of people being targeted by Move are they going to care? Particularly as a lot of the sports are duplicated.

    #6 4 years ago

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