Peter Moore has said that lessons learned with Wii will be the key to enabling EA Sports to reach new audiences with Kinect and Move.
Speaking in an interview with Gamasutra, the EA Sports head said the company will think carefully about how it chooses to support the new devices from Microsoft and Sony.
“We had all of our franchises, at first, on the Wii. We found that we’re better off looking at very innovative… selected experiences,” he said.
“The one thing we’ve learned is not to throw [in] everything [but] the kitchen sink. We need be selective with the experience. Things like golf and tennis work particularly well with something in the hand — but we have a tougher time with things like soccer.”
Moore added that the goal with the new devices is to make sure it adds to the experience, rather than takes away from it.
“We want a presence on all of the new motion control platforms, but with selective titles,” he said. “We’re going to be very prescriptive in what we’re doing and making for the experience.”
The EA Sports boss finished by saying that the company are to focus more on sports titles to begin with, before moving on to different experiences.
“That’s exactly what we’re doing in these early days,” said Moore. “And then, we’re going to find — in particular with Kinect — innovative experiences outside of fitness that allow us to use the body in some way. It may be we’re looking at games that don’t currently exist right now.
“We’re pretty leery of simply porting a game experience to a new technology without really thinking about what the consumer experience is going to be.
“We’re doing it tactfully, tactically and in a very prescriptive manner. We’re going to continue to invest in these where they make sense.”
The first EA game to support Move is Tiger Woods PGA Tour 11, which will receive a patch closer to the controller’s release.
EA also has plans to support both devices with the release of EA Sports Active 2.