Sections

House: PSPgo was released “to learn more about what the consumer wanted”

Tuesday, 8th June 2010 22:51 GMT By Stephany Nunneley

andrewhouse

SCEE’s Andrew House has revealed that PSPgo was released in part to test the waters of “consumer behavior”.

Speaking with MCV, House said that because of this, the company has learned a lot thanks to the handheld.

“It was introduced in a mature lifecycle to learn more about what the consumer wanted and we’ve definitely learnt a lot,” said House. “Is that measured by success in sales? I don’t think it is.

“One of the reasons we launched PSPgo was to understand where that consumer behavior was going. We were getting signals from consumers that this was the kind of device that they wanted.

“But we need to recognize that consumers like their packaged media library.”

So, does this mean that Sony will allow digital and physical should the PSP2 be the real deal? Maybe. If the device turns out to be real.

There are other rumors circulating that it is more of a tablet – a la iPad – instead of a portable console thanks to a patent application for PlayView.

We’ll just have to wait and see what Sony has up its sleeve next week, we reckon.

Please hurry, E3. You’re killing us already.

Latest

24 Comments

  1. Cee

    “But we need to recognize that consumers like their packaged media library.”
    Exactly!
    Next time don’t assume, don’t overcharge on the dowloadable versions of games available on retail shelves up to 90% cheaper.

    Lesson learned SCEA and SCEE you’re not in the position to release hardware, to watch it bomb. Seeing though you have lost millions/billions due to the economic climate.

    #1 4 years ago
  2. Crank

    “to learn more about what the consumer wanted”

    Clearly not the overpriced, crippled PSPgo and being tied to the PlayStation Store where you’re charged extortionate prices.

    PSP 2 would be interesting but Sony never really got what portable gaming is all about. Who wants to play stripped down versions of PS2 games with horrendous load times on a device with dreadful battery life?

    #2 4 years ago
  3. Razor

    Every time I see his beard I get annoyed. The symmetry is all messed up.

    #3 4 years ago
  4. Cee

    Why don’t you give him a visit and give him a shave with your username?

    #4 4 years ago
  5. theevilaires

    Well I hope you learned your lesson :D

    #5 4 years ago
  6. onlineatron

    You’ve got to hand it to Sony…

    Some other (arguably smarter) hardware manufacturers would stick to a simple survey to gauge consumer interest. But Sony, oh boy Sony, they go the whole hog and blow millions on a project.

    Brave, brave, Sony.

    #6 4 years ago
  7. manamana

    “We were getting signals from consumers that this was the kind of device that they wanted.”

    Oh well, rather not listen anymore – invent!

    #7 4 years ago
  8. Dr.Ghettoblaster

    The fact that they don’t even adjust the digital vs UMD retail prices by something as small as $5 is insulting.

    #8 4 years ago
  9. Cee

    @8

    In England they increase it by 10-20 instead

    #9 4 years ago
  10. Erthazus

    I don’t understand why people think that PSP Go is a failure. Basically Sony is still getting money from that Go thing. It’s cheap to develop. They just redesigned old one (small, cheaper components).
    They didn’t spent millions on that thing.

    #10 4 years ago
  11. Withnail

    Actually Sony’s PSN prices have been fairly decent. It’s the other publishers that take the piss a bit.

    #11 4 years ago
  12. FeaturePreacher

    Only a company like Sony can make a voting site to tell them directly what customers want and still not deliver.

    If they’re listening, which they obviously aren’t, 2nd analog nub and touch screen on the psp2.

    #12 4 years ago
  13. Cee

    @10

    They’re even offering 10 free games to help boost sales in Europe.
    That tells me one thing…it actually is a faliure

    The amount of preowned PSPgo’s I see in gamestation stores are unbeliveable. They can’t shift ‘em for love nor money

    17,618: That’s how many PSP Go Sony sold in Japan in 2010
    http://tekgek.com/tag/psp-go/

    Australia: PS3 sales top 850,000, PSPgo disappoints
    http://www.computerandvideogames.com/article.php?id=247109

    #13 4 years ago
  14. The_Deleted

    I’m sure the consumers who forked out for it will be delighted to hear that.

    #14 4 years ago
  15. AHA-Lambda

    tbh it aint the pspgo thats really the problem. Sony needs to sort out its PS store though for it to work.

    When a large chunk of games are not available (altho to be fair they’ve got better with this) and they’re always more expensive than their umd counterparts what did sony expect? For a concept like this to work they need to closely collaborate with publishers on pricing otherwise it will fail!

    #15 4 years ago
  16. Erthazus

    @13 It’s not a failure. They just can reduce the price and it will sell. They can reduce the price to the original PSP and it will sell, they just don’t want to do it.
    The reason is why they are doing it, because they want to TEST consumers at this not so good economic situation. Thats just a Test.

    If this works, maybe they will charge PSP 2 for big price (Please no, i hope it won’t work) but will offer many games for free. If they have a position to have free 10 games for PSP Go, then they are in the position to do it and probably don’t lose something.

    they just want to test the consumer. Sony knows that this thing is not successfull for now, but they are not loosing on it, but they use it as a test subject. Thats it.

    #16 4 years ago
  17. SunKing

    First point: do you know what else was an experiment, until it wasn’t? The DS. They’re calling the PSPgo an experiment now because it justifies the possibility of it being a failure.

    Second point: “we need to recognise that consumers like their packaged media library” misses the point entirely. It’s all to do with pricing and software availability, something Sony failed with at launch and hasn’t fixed since then.

    #17 4 years ago
  18. Erthazus

    “They’re calling the PSPgo an experiment now because it justifies the possibility of it being a failure.”

    Obviously you are Jack Tretton, or other Sony’s exec, or Sony and you call it a Failure. If they are selling it, it’s not a failure. They have a vision on that product and until it declines completely it’s not a failure.
    We can call it success or failure and talk about it for hours, but Sony is selling it. They have a vision on that product and they are testing it.

    Basically we (you, me, others) need just to shut up and wait till E3, Gamescom or whatever and see if they can do something about it.

    #18 4 years ago
  19. Dr.Ghettoblaster

    Well, when you can get a PSP 3000 bundled with a $40 game (MGS:Peace Walker) for $199, but the gameless PSPgo is $250……….

    ……….WHAT’S WRONG WITH THIS PICTURE………….

    #19 4 years ago
  20. polygem

    Its not comfortable to play on the psp go. Its too light and too small. But i could live with that. What sucks is the psn. Still. No crisis core, ridge racer etc. Games are mire expensive than umds in the shop. People just wanna play games and want them to have a fair price. Thats all. I think sony should have sorted out the psn issusses BEFORE the release of the go. The way they did it was a kick in the asses if the eaely adaptors. And still i cant play most if the games i wanna play. You cant blame this onvthe developers. Its up to sony to deal things out before they release hardware. Srry for typo: phone.

    #20 4 years ago
  21. Whizzo

    Christ I never thought I’d see someone try and defend the PSP Go’s total flop status. I’m impressed.

    It’s Sony’s Virtual Boy.

    #21 4 years ago
  22. Blerk

    I don’t think there’s anything further for me to add here. :-D

    #22 4 years ago
  23. JonFE

    @Erthazus:

    “Obviously you are Jack Tretton, or other Sony’s exec, or Sony and you call it a Failure. If they are selling it, it’s not a failure. They have a vision on that product and until it declines completely it’s not a failure.”

    Well, in SCEE’s Andrew House own words in this very article:

    “Is that measured by success in sales? I don’t think it is.”

    If you happen to know an opposite word to “success” that does not mean “failure”, kindly let us know…

    #23 4 years ago
  24. itsucks

    lol @ desperate attempt at saving face on one of the hardest bombs in history. lol, bomba.

    #24 4 years ago

Comments are now closed on this article.