House: PSPgo was released “to learn more about what the consumer wanted”

Tuesday, 8 June 2010 22:51 GMT By Stephany Nunneley

andrewhouse

SCEE’s Andrew House has revealed that PSPgo was released in part to test the waters of “consumer behavior”.

Speaking with MCV, House said that because of this, the company has learned a lot thanks to the handheld.

“It was introduced in a mature lifecycle to learn more about what the consumer wanted and we’ve definitely learnt a lot,” said House. “Is that measured by success in sales? I don’t think it is.

“One of the reasons we launched PSPgo was to understand where that consumer behavior was going. We were getting signals from consumers that this was the kind of device that they wanted.

“But we need to recognize that consumers like their packaged media library.”

So, does this mean that Sony will allow digital and physical should the PSP2 be the real deal? Maybe. If the device turns out to be real.

There are other rumors circulating that it is more of a tablet – a la iPad – instead of a portable console thanks to a patent application for PlayView.

We’ll just have to wait and see what Sony has up its sleeve next week, we reckon.

Please hurry, E3. You’re killing us already.

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