Fri, May 21, 2010 | 11:39 BST
SCEA to kick off Kevin Butler-esque PSP ad campaign
SCEA’s set to begin an all new PSP ad campaign in the US. But while there’s no Kevin Butler in sight, there is someone like him set to fit his boots.
Ad agency Deutsch LA, the company behind the Butler campaign, will kick off a new advertising offensive on the handheld, with the creation of 12-year old PSP fanboy Marcus Rivers.
He will become a deputy of PlayStation, from deputy of unbelievable game deals to sibling relations, with his first ad seeing him meeting up with Butler, bashing “noob kids” who end playing games on phones.
Already, adverts have already been set up for ModNation Racers and Metal Gear Solid: Peace Walker.
The Butler ads are awesome, so lets hope these ones are as well.