Ubisoft “looking very carefully” at EA’s Project $10

Tuesday, 18th May 2010 18:55 GMT By Stephany Nunneley


Ubisoft CFO Alain Martinez said during the company’s financial call to investors that the firm’s watching EA’s Project $10 very closely.

Commenting on how Ubisoft plans to counter used game sales, Martinez said that the company will probably implement some form of “solution” such as EA’s in the future.

“Regarding … monetizing used games or downloadable content … most of the games that we will release next year will have downloadable content available from the start,” said Martinez.

“We are looking very carefully at what is being done by EA regarding what we call the ‘$10 solution,’ and we will probably follow that line at sometime in the future.”

It was also announced during the call that Assassin’s Creed: Brotherhood would get a multiplayer Beta, and Ghost Recon had its release date moved to 2011.

Via Gamasutra.




  1. MegaGeek1

    oh how I long for the gold ol days, when cartridges couldn’t be pirated and no one gave a shit about used game sales.
    What ever happened to contention? Cants devs just be happy with breaking even and having jobs? As long as they don’t go in the red people are still employed, CEOs still keep there ridiculous salaries, and I can still buy a used game happily without getting bent over for addition fees.

    #1 5 years ago
  2. Aimless

    The problem is that most games don’t make a profit. If every release broke even things might be different, but at the moment there’s a lot of pressure on your GTAs, CoDs and Assassin’s Creeds to make up for losses suffered elsewhere.

    All those studios closures over the last couple of years haven’t been happening for the hell of it.

    #2 5 years ago
  3. theevilaires

    Mother fucker! its beginning people. Get ready to truly see this medium go down the toilet.

    #3 5 years ago
  4. Alakratt


    You can’t talk sense into these people. But don’t worry, when things really begin to look bleak for us gamers, and companies start charging for even the smallest thing, they’ll regret not stading up against them now. Lets see if they keep feeling sorry for these companies then.

    #4 5 years ago
  5. theevilaires

    I’m telling you guys stop treating this medium like its Hollywood. Even though this shit doesn’t effect me cause I don’t buy used games this is the gateway into something much more darker to come for us all.

    …but the masses won’t listen Alakratt. Just look at how well that garbage DLC for MW2 sold. Its sad to see a bunch of idiots jump off a bridge because they have no clue what direction to go in.

    #5 5 years ago
  6. Boris Fett

    “Cants devs just be happy with breaking even and having jobs?”

    In case you haven’t noticed mate, we’re in the middle of a recession.

    #6 5 years ago
  7. OlderGamer

    If the laws allowed/protected game pubs/devs things would be better.

    No reason that Gamestop can’t/shouldn’t share the 30usd profit they just made selling that used game with the game makers. If 15% of that sale was funneled back to the pub/dev this whole situation would go away.

    #7 5 years ago
  8. Gheritt White

    @ 7: *Exactly*! The breakdown in relationships here is between publishers and retailers, not devs and customers.

    It’s not really fair to nickel-and-dime consumers more and more, but if retailers won’t give the content creators a cut of the re-sale market’s profits, then publishers need to investigate alternative avenues to source funding for development.

    #8 5 years ago

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