Sat, Feb 27, 2010 | 22:37 GMT
Report – Microsoft to market Natal with celebrity endorsements
According to a report over on MCV, when Natal is launched on the market, Microsoft plans to use celebrity endorsements along the same lines Nintendo used with DS.
Apparently, this week, MS invited an “elite selection of media” and non-games firms to attend a VIP showcase, in an effort to use these markets to court Wii’s core audience.
Furthermore, the site claims that the company plans to post coverage in non-games media like Vogue and Glamour – which hopefully does not mean a barrage of fitness titles.
Now remember, Aaron Greenberg said that MS would be very careful with what is put on the market for Natal – but he never said anything about it never getting a fitness title.
We aren’t saying that either, but when you are flirting with ladies magazines, it kind of makes you worry a bit.