Avalanche CEO says Avatar “should not have been made into a game”

Saturday, 27th February 2010 15:48 GMT By Stephany Nunneley


Avalanche Studios CEO Christofer Sundberg has said that more publishers should cancel games that don’t drip with quality, and used the Avatar game based on the movie as an example.

Speaking with Develop, Sundberg believes that publishers should have the courage to cancel certain games before too much money and time are put into them, which can result in a sub-par game being released followed by a loss of reputation.

“I still believe publishers should cancel more projects in case the developers fail to deliver quality, before the investments become too high,” he said.

“A better due diligence process for developers is needed, as is a higher demand for quality, along with a courage to invest more money in fewer projects, rather than spreading the budget over many ‘OK’ projects.

“Avatar is a great example of a game that should never have come out, regardless of how much money it made. I don’t know if it was profitable or not, but games like that give license-based games a bad reputation, and that reputation is already at an all-time low, and you’re shooting yourself in the foot”.

During the same interview, Sundberg chatted a bit about the next game the devs have in development, without going into specifics.

Avalanche’s Just Cause 2 is out March 26 on PC, PS3, and Xbox 360, with a demo hitting next week.



  1. Alakratt

    I like you. You have balls.

    #1 5 years ago
  2. Grimrita

    Avatar shouldnt have been made in to a movie either…

    #2 5 years ago
  3. Gekidami

    How did the game sell? I’d be surprised if it didnt make a profit.
    Its pretty clear that when it comes to games based off movies all publishers are thinking about is money rather then quality.

    #3 5 years ago
  4. Bulk Slash

    I think Sundberg is perhaps ignoring some of the realities of tie-in development, the main one being that developers are only given about a year to make the game (same as it takes to make the film) and that they are contracted by the studio to have the game on the shelves in time for the film’s launch, come hell or high water.

    The developer and publisher don’t have the luxury of deciding the game is crap and scrapping it. With only around 12 months to make the game it’s not until the game is nearly ready to launch that you can see how well it’s working.

    It would be better not to even consider making the game unless you can have the time you need to make it. Of course if the film flops you’ve got a game that’s a year late about a film no-one liked…

    Except in Avatar’s case where the film was delayed by at least a year so there should have been plenty of time to polish the game…

    #4 5 years ago
  5. LordVonPunx

    I Found The Game Was Pretty Good For A Movie Game.
    i liked the 2 story modes and it had amazing graphics.
    and if you have a 3d tv looks amazing. but as for game play
    well i enjoyed the Itouch version better.

    #5 5 years ago
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