Thu, Nov 19, 2009 | 23:19 GMT
Brazil finally getting PS2, costs lotes do dinheiro

SCEA announced today that Brazilians will finally be able to get their hands on a PS2 along with 14 gaming titles.
Get this – the console will run folks R$799 ($445) and games will cost R$119 ($66) and R$99 ($55).
Why so much? According to 1UP, the import taxes have been set at are around 60 percent since the mid-1990s.
No wonder piracy is rampant there.
Full PR through the break with thanks to mojo as well.
Sony Computer Entertainment America, through its exclusive distribution partnership with Sony Brasil Ltda., is expanding its business in Latin America with the launch of PlayStation® in Brazil. Starting this November, Brazil’s gaming and entertainment enthusiasts can snap up the PlayStation®2 computer entertainment system, the best selling system in the world, and dozens of PlayStation 2 software titles for purchase at over a thousand retail stores across the country.
The launch highlights SCEA’s commitment to expand the PlayStation business in Latin America and marks the beginning of a two-phase operation to roll out PlayStation products and services to consumers across Brazil. Brazil is home to a large community of gaming enthusiasts, making the country an ideal opportunity for SCEA to introduce the PlayStation experience to a new legion of fans.
Over 14 hit software titles are available for purchase in Brazil, covering genres from sports to first-person shooters to action adventure. This includes PlayStation 2 titles such as Gran Turismo® 4, one of the most successful game franchises for PlayStation 2, and the acclaimed God of War® II. Brazilian users will have the opportunity to test out these and other software titles at special PlayStation displays at select retailers, offering them full view of the unique entertainment experience that only PlayStation offers.
PlayStation 2 will be sold in retail stores across Brazil for R$ 799 (USD$445). New release and catalogue games for the PlayStation 2 will be sold for R$ 119 (USD$66) and R$ 99 (USD$55), respectively. Select accessories for PlayStation 2, such as DUALSHOCK®2 Analog Controller and Memory Card, will also be available for purchase.


19 comments
#1
cookiejar
19/11/09, 11:05 pm
Holy shit.
I didn’t know it WASN’T in Brazil.
#2
Dr.Ghettoblaster
19/11/09, 11:06 pm
Well I’m speechless.
#3
DaMan
19/11/09, 11:09 pm
Zeebo will destroy it!
#4
theevilaires
19/11/09, 11:10 pm
Any word on XBOX1 or Gamecube being sold there too…ooops
#5
Khanivor
19/11/09, 11:10 pm
How does 60% of $100 equal $345?
#6
Stephany Nunneley
19/11/09, 11:21 pm
http://international-business-regulations.suite101.com/article.cfm/brazilian_import_regulations
#7
Khanivor
19/11/09, 11:28 pm
I’m still utterly baffled.
#8
reask
19/11/09, 11:46 pm
theevilaires said:
Any word on XBOX1 or Gamecube being sold there too…ooops
Nah they didnt want to confuse them so just left it simple with a simple console.
Maybe when they get used to gaming they can step it up a gear with a real gaming machine.
#9
Jadeskye
19/11/09, 11:47 pm
holy shit.
I don’t even know what to say O_o
#10
fdelfino
19/11/09, 11:51 pm
Actually, the headline should be “montes de dinheiro” which means lots of money. “Lote” in portuguese is better translated as “portion”.
#11
fdelfino
19/11/09, 11:53 pm
And by the way, we have PS3′s and x360′s to sell here, but you don’t wanna know the price…
#12
The_Deleted
19/11/09, 11:55 pm
I think you’ll find we do…
#13
Jadeskye
20/11/09, 12:18 am
are they like, almost black market type stuff? If it isn’t imported legally logic would dictate so.
#14
Blerk
20/11/09, 8:38 am
In the past Brazil have quite happily just made their own ‘clone’ versions of the popular computers and consoles of the day (or, more likely, the yesterday). Interesting to see them going straight finally.
#15
Stephany Nunneley
20/11/09, 3:55 pm
@fdelfino – Thanks for the heads up. That’s the LAST time I ask my Portuguese pal for anything related to language. Time before that I asked him something, and the REAL translation turned out to be “lick my c*ck”. He thought it was hilarious. My boss and I did not.
#16
linke
20/11/09, 6:02 pm
#17
linke
20/11/09, 6:08 pm
I am against piracy, against the high prices of the Brazilian government practice, buy my games out of the country by mail.
PS3 will be arriving the same standard prices
I often think I was born
#18
pinnus
20/11/09, 7:04 pm
In Brazil, government is thieh, politicans are thieves.people have to pay the bill.
#19
FrankMStone
20/11/09, 7:59 pm
I think articles like this help point out the main reason behind videogame piracy in certain areas of the world. I live in Brazil and am a Wii owner and am getting a PS3 that my aunt is bringing from the US, but lets talk prices.
Ok, so the PS2 costs $99 in the US, and Sony (for whatever reason has officially decided to launch for this absurd price tag of $445) however the ps2 has been sold in Brazil long before Sony’s release because of legal importation. the current price range in Brazil for a ps2 is R$ 400-500 $220-280.
The (PS3 slim 120gb) and the (XBOX 360 60gb +2 games) are sold for respective prices of R$1700 ($950) and R$1800 ($1000)
(you can find it a bit lower in a couple of places, but that is the price of a lot of stores)
The games are all priced around R$229 – $127 and when they are priced down, like for example assassin’s creed, here you still have to pay $80 for it.
Who’s fault is this? The companies, the retailers and the government.
The truth is, when it comes down to it, if you pay this much for a console, you feel, as a consumer, that you have a right to play games on it without having to pay more for the software themselves.
If you think that the average attach rate for a console is about 5-9 games per player, and you see that for a PlayStation 3 the consumer pays $950 for just the console alone, that’s over $600 the US price, which would allow the player to buy at least 10 games on day of release (above the average that gamers normally buy) then you start to understand the situation at hand.
Here in Brazil for example, the launch of the PS3 Slim that was accompanied by a decrease of a $100 in price in the US, actually saw a price INCREASE of $280 in 2 of the major online sellers AND this remains with older models still being cheaper than the slim.