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ActiBlizz CEO Bobby Kotick appeared on FOX Business this past Friday, to discuss how unemployment numbers will present a challenge to the gaming industry.
While the job market makes him a bit nervous, he still feels that gaming presents a high value and bang for your buck during tough economic times.
Here is snippet transcribed by Kotaku:
Kotick: [Most] of our market is in their 20s or 30s.
Fox News host Charles Payne: That is a pretty hard hit spot right now. This is one of these unusual times when a lot of men, particularly men in that range have lost their jobs. Any chance that might impact your business?
Kotick: Well, look, I think that it’s one of the profound challenges we face in our economy today and our country today. I think it is likely to affect every business. One of the nice things about video games is that it does give you the opportunity to escape from some of the difficulties in the day-to-day — in your day-to-day lives as you start to think about those challenges.
Whether it’s “DJ Hero” or “Guitar Hero” or “Band Hero” or “Call of Duty: Modern Warfare 2,” these are all products that give you hundreds and hundreds of hours of entertainment for good value.
The full video is posted below, and through here.
Viewing 18 responses
freedoms_stain said:
He looks like that little shit Ben from Lost in that.
Jadeskye said:
i love how often the word ‘hero’ comes up in anything to do with bobby
David Sarkisjan said:
Holy sh*t, I was always looking forward to an interview with Bobby Kotick. Here we go!
bugmenot said:
Kotick: spend all ur welfare on our gamez sukka
Gheritt White said:
Activision is uniquely placed to feel the brunt of the bad times facing the job market. After all, who the fuck would want to work for them??
Hunam said:
I’d imagine game developers are one of the few places that no matter what their reputation they’ll still get staff.
Psychotext said:
There’s a word for the sort of people that get hundreds of hours out of CoD games…
…and I’ll let you fill in that blank. It’s bound to be funnier.
theevilaires said:
would that word happen to be gamers psychotext
Armitage said:
Jesus could you at least warn people before posting a pic like that, otherwise it’s just cruel, fuck’s sake.
Psychotext said:
@theevilaires: That’s a strange way of spelling obsessives TEA.
(I feel like I need to add “kidding” to the end of that. Though it’s true I’ve never understood how someone could play the same game for that sort of time… but then I really don’t rate MP)
DarkElfa said:
They have got to stop letting Game company CEO’s speak in public or on the record.
Ashelia Bnargin Dalmasca said:
“but then I really don’t rate MP”
You pretty much answered you own question with that part.
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Filofax said:
@51googlepm
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Blerk said:
Separated at birth!
Psychotext said:
There’s slightly more to it than that ABD. I can’t imagine playing any game for hundreds of hours… especially not a shooter. I think the only game I’ve done something like that on would be World of Warcraft, but then there was enough content and challenge to make that a possibility.
But play the same x maps over and over again? I just couldn’t deal with that. I’d rather be playing new games.
G1GAHURTZ said:
You’re a single player kind of guy, so you don’t understand, PT.
People have different motives for playing games and get different ‘rewards’ or ‘highs’ from playing different games.
I for one, can’t understand people who like playing the same game for weeks on end without seemingly caring about getting to the end. I was a huge Zelda fan, but even the 50 and 70 hour Zelda’s took me a matter of days to finish (including loads of side quests) because I was so desperate to get to the end.
Playing online isn’t about taking part in what the game has to offer you and enjoying it, like a single player game does. Multiplayer doesn’t provide the real highs that keep you hooked, rather it’s up to the players to do that.
It’s the competitiveness, the community and all of the variation that it provides.
Saying that MP is the same thing over and over again is like saying that all sports are the same thing over and over again. That every game of football is exactly the same because it’s on a pitch, or basketball match is the same because it’s on a court, or snooker or tennis, etc.
Each game is different, and is full of different players and different events and the community keeps it changing and ‘evolving’ as time goes on.
Which isn’t something that can happen in a single player experience.
ww3pl said:
This guy.
Is like SO fat.