Acti’s Kotick – Near-future growth is a “concern”

Tuesday, 1st September 2009 09:30 GMT By Patrick Garratt


Herr Bobster Kotick, Activision Blizzard Übermensch, has admitted that tough times lie ahead for the games trade, and that growth “over the next couple of years” will be a problem thanks to high barriers to entry.

“It’s not a trivial investment for people,” Kotick told Barrons, talking of the cost of buying a games console.

“Part of my concern over the next couple of years is when you look at an economy that’s not growing and you look at all the economic challenges we face, not just for videogames but for all businesses.”

Sony and Microsoft have now lowered the price of PS3 the 360 Elite to $299. Clearly it’s not enough for gaming’s biggest big man.

Hit the link. Interesting stuff.



  1. ww3pl

    He looks like a freakin’ devil.
    Greedy one. There’s a typo btw – Actvision :P
    Anyway. Here in Poland we have terrible prices on consoles (PS3 FAT costs like freakin’ ~ $400, nobody knows WHY), and still, the ammount of gamers on PS3 is growing quite fast.
    I’m sure that $299 is a great price for anybody, who’d like to enter the gaming area.

    #1 5 years ago
  2. Gekidami

    I dont think Activision Blizzard will ever know tought times, the man maybe a douche but the company has the rights to some of the best selling games out there.

    #2 5 years ago
  3. Patrick Garratt

    Ta. Fixed it :)

    #3 5 years ago
  4. Bulk Slash

    Kotick won’t be happy until the console manufacturers give their systems away for free and he can charge people £250 for Call of Duty 7.

    #4 5 years ago
  5. Tonka

    LOL, he sounds like Nintendo did 5 years ago.

    #5 5 years ago
  6. BraveArse

    “…growth “over the next couple of years” will be a problem thanks to high barriers to entry.”

    Raising the RRP of a game to nearly 50 quid must obviously be an open door to entry then.

    #6 5 years ago
  7. Freek

    If only we had the gaming equivalent of “The Daily Show”.

    #7 5 years ago
  8. blackdreamhunk

    this where consoles are going to come crashing down.

    high production costs and cost of games.

    #8 5 years ago
  9. freedoms_stain

    Sounds like a man who’ll be pushing cloud gaming once it’s feasible.

    #9 5 years ago
  10. blackdreamhunk

    big companies will push for cloud gaming because they want control over mass market. There would be less pircay too if everything goes to cloud, maybe even no pircay at all. I kind of like cloud gaming because it would using really cutting edge super computers to makes games. That is like a real hardcore pc gamers dream.

    #10 5 years ago
  11. freedoms_stain

    Why do you spell piracy ‘pircay’? I figure there has to be a reason other than typing error because you seem to do it every freakin time.

    #11 5 years ago
  12. blackdreamhunk

    sorry I will enprove, maybe because i don’t notice and never use spell check sometimes never double check.

    it’s the internet why do I need too

    #12 5 years ago

Comments are now closed on this article.