Forgot about this last night. In the Q&A part of the Acti Blizz earnings call, Bobby Kotick said he’d like to see game prices raised even further.
The response came after Mike Griffith answered an analyst question on price points. Here it is in full:
Michael J. Griffith
And then on the second question, Tony, on the pricing, we’ve had for all of our launch titles in the back half of this year, some of which contain peripherals, as you point out, very strong retailer acceptance and support for all parts of our plan, including our merchandising plans, our marketing programs, and our price points.
Robert A. Kotick
And Tony, you know if it was left to me, I would raise the prices even further.
Here’s the Seeking Alpha transcript. After he said it, all the execs started laughing and there was a pause before the next question.
So there you go. £70 here we come!