EndWar boss – PC and console difference is about “hit-driven” market, not design

Monday, 3rd August 2009 08:57 GMT By Patrick Garratt


Ubisoft dev head Michael de Plater has told VG247 that the differences between success in the PC and console spaces are less to do with design and more concerned with “the market”.

De Plater most recently headed up voice-based multi-format RTS EndWar at Ubi Shanghai.

“It was the biggest learning experience of my life,” said of the game. “We did well over a million, and us and Halo Wars were the biggest RTSes of the past few years. We beat C&C on our first go, we beat Total War. So we were like, ‘Wow, this is fantastic. It’s this huge new RTS.’

“But, in the console space, there’s so much pressure to really be in the top ten… It was a big learning experience that really the difference between console and PC isn’t so much about the players or the game design or the things we thought it was: it’s actually about the market, about how blockbuster-driven it is, and how hit-driven it is, and how big you have to be.”

De Plater has since moved from the Shanghai studio to to Ubi’s Montpelier developer.

Ubi Shanghai has already started work on an EndWar sequel.



  1. slayernl

    well DUH, its about making buzz around your game, internet, digg, facebook, being on the internet shows etc etc.

    #1 5 years ago
  2. absolutezero

    End War beat Total War.

    For shame.

    #2 5 years ago
  3. Artheval_Pe

    Halo Wars beating most other RTS is a shame too. For what we know, it didn’t beat Age of Empires III, though.

    #3 5 years ago
  4. Grimrita

    Where did EndWar beat Empire: Total War? In Poland maybe! Endwar was a poor RTS really when compared to World In Conflict which ticked all the right boxes but just didnt perform at retail (high end specs to blame and of course shitty Vista problems for gamers)

    And just because you might have a big seller doesnt mean that its a good game.

    #4 5 years ago
  5. D_Pawel

    Grimrita -> “Where did EndWar beat Empire: Total War? In Poland maybe! ”

    Please, don’t insult us, ok?


    #5 5 years ago
  6. Grimrita

    Whoops sorry! ;)

    #6 5 years ago
  7. blackdreamhunk

    hahaha console rts’s are a joke, ubisoft you wish!

    #7 5 years ago
  8. M337ING

    Funny, I saw Empire: Total War at the top of many multi-format charts the month it was released.

    I don’t ever remember seeing Endwar on a top 10 sales chart for more than a week,,,

    #8 5 years ago

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