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Tretton – PS3 price fixation is “short-term thinking”

Wednesday, 8 July 2009 08:59 GMT By Patrick Garratt

jacktretton

SCEA boss Jack Tretton has told Fast Company that those calling for a PS3 price drop need to take a longer view.

“People are having short-term thinking – the platform is not even three years old. It was $599; it’s now $399,” he said.

“The focus on pricing is something we appreciate, but you have to have the conviction and the confidence that you are on the right path for the long term and ultimately you’ll get all the consumers you want.

“You won’t get them all day one, but we’re looking to get them over a 10-year period. It’s going to take different things to get different consumers.”

Come on, Cologne. Hit the link for the full thing. Thanks, EG.

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22 Comments

  1. pleasant_cabbage

    Sony has a 10 year plan for the ps3? Learn something new every day…

    #1 6 years ago
  2. Phoenixblight

    same for 360 Pleasant just gonna add more peripherials ie 360 Natal and Ps3 wand

    #2 6 years ago
  3. Blerk

    But a price drop would get lots of consumers. Right now.

    #3 6 years ago
  4. Freek

    It’s nice they have that 10 year plan in their head.

    But who in their right mind is thinking “Oh, that PS3 is a bitt expensive, well, I geuse I’m not buying a console right now, i’ll wait 5 to 10 years for them to drop the price”.

    “Oh look an Xbox 360…..oh that Wii looks nice…..nope, I’m gonna wait another 5 years.”

    #4 6 years ago
  5. pleasant_cabbage

    That’s such short-term thinking Blerk, you should be ashamed.

    @Phoenix
    That was supposed to be a facetious comment by me! I’m sure I’ve heard Tretton mention 10 year plan a fair few times before. :)

    #5 6 years ago
  6. Phoenixblight

    Don’t Understand why they say 400$ is too much with the things that come with Ps3; Wifi, Blu Ray, COntroller charges from the console where a 360 you would have pay for all those things (except Blu ray) And also the risk of your 360 getting the ring of Death which is very likely. Happened to me twice luckly I was under warranty.

    #6 6 years ago
  7. Psychotext

    It’s too much mostly because people don’t want to pay that sort of money up front. More money further down the road tends to concern people far less.

    #7 6 years ago
  8. G1GAHURTZ

    People don’t want all that stuff, Phoenix.

    That’s why so many people are buying Wii’s.

    A consoles main selling point is its games, and most people would rather pay $250 to play their favourite game than $400…

    #8 6 years ago
  9. OrphanageExplosion

    Brilliant. Is the short and indeed long term thinking at Sony to cede this generation’s HD market to Microsoft?

    #9 6 years ago
  10. Phoenixblight

    I sold my Wii because of the horrible lay out of the Wii. The games are childish and not for mature players plus Nintendo first party games are just rehash of the previous system games with new features.

    I will admit Sony has been acting like they are still in the Ps2 era and continue to make decisions based on that and if they don’t get their shit straight Xbox will continue to pull more of their fan base from them.

    #10 6 years ago
  11. Cort

    G1GA,

    People “don’t want” wifi or rechargeable controllers? Don’t both add-ons for the 360 sell rather well? I’ll accept that some gamers prefer the stability of an RJ45 – incluidng me – but to say people would prefer to spend large amounts of money on the inconvenience of conventional batteries is ridiculous.

    As for Blu-ray (the other thing in Pheonix’s list to which you replied no-one wants them) isn’t one of the most frequent claims abvout the PS3 that people buy it as a Blu-ray player, not a games console? I believe you have suggested the same on more than one occasion.

    I’ve no objection to people hating/disliking/ignoring a product, but get your story straight some time guys.

    I of course agree that games are the important thing; you suggest people are more inclined to pay for a Wii to play “their favourite game” than to pay for a PS3 to do so. This is not why people choose a Wii over PS3. How many games can you play on both, and how many of them are anywhere near the top of the Wii sales charts?

    #11 6 years ago
  12. G1GAHURTZ

    I have no idea how the wifi adapter sells for the 360… My assumption is that it’s not that popular. I could be wrong.

    As for chargers, then I don’t know how they sell either, but I myself am currently using batteries, and only because my wired pad won’t work with my chatpad.

    I used to have a rechargable battery, but I had it charging from the USB port practically all of the time, so I just got the wired one.

    Do charge kits sell well on the Wii? I have no idea… What I know is that batteries may be expensive, but they’re convenient, and of the millions of people who’ve bought Wii’s I don’t think I’ve ever heard/seen anyone complain about not having the ability to charge direct from the console. Surely if that was the case, Nintendo would have a new Wii mote out, for a few quid more, with that functionality before you could blink.

    As for Blu-ray, then if the majority really wanted it, then PS3 sales would be much higher than they are now. This is surely what Sony was counting on being the case, but it obviously hasn’t happened. However, like it or hate it, the vast majority of console sales belong to nintendo, because Nintendo Wii’s are what the vast majority of people want to play.

    Those casual gamers who used to buy PS2′s for the EyeToys and the SingStars, are now buying Wii’s for the Wii Plays and Wii Sports Resorts.

    The numbers prove the point.

    Look at the sales of the Wii compared to the PS3. Sales of the latter are completely dwarfed by comparison.

    That’s why I say that people don’t want all of that stuff. If they did, they’d either be buying PS3′s, or they wouldn’t be buying Wii’s.

    #12 6 years ago
  13. DrDamn

    Wii-motes are complete buggers for using batteries. Leave them on the side the wrong way up and they sit there trying to turn themselves on and use the battery up. Even when left by themselves the right way they seem to drain power. The WMP add-on has made the drain notably worse too and the wii-mote sheaths make getting at the batteries a pain in the ass.

    /makes G1GA’s list of people who complain about wii-motes :)

    The 360 wifi add on always appeared to do quite well on the admittedly manufactured lists of “best sellers” on Play / Amazon. Though many don’t know the much cheaper option is to get a basic access point for <£20.

    #13 6 years ago
  14. Retroid

    I wouldn’t have thought the wifi add-on sells terribly well.

    As for ‘rechargeable controllers’, I’m presuming there are still people out there unfamiliar with the idea of rechargeable AA batteries (and their USB-powered chargers)?

    #14 6 years ago
  15. Blerk

    I use rechargeable AAs for the 360 and Wii controllers. Coupled with a ‘one hour fast charge’ charger they’re pretty much ideal (and interchangeable).

    And I use a £1 network cable for internets to the 360. The price of the wifi thingy is fucking ridiculous. :-D

    #15 6 years ago
  16. anasui

    “I sold my Wii because of the horrible lay out of the Wii. The games are childish and not for mature players plus Nintendo first party games are just rehash of the previous system games with new features.”

    even after they clean up Hyde Park you can still find some dog shit. Care to tell me what your childish blabbering has to do with this topic? Oh wait, i dont give a fuck about what a soft minded Sony fanboy thinks

    #16 6 years ago
  17. G1GAHURTZ

    LOL!

    #17 6 years ago
  18. Phoenixblight

    If you read the comments above you see that someone was mentioning Wii. I did not state it was a fact Wii was shit no I said “I did not like the lay out” I am by far not a Sony Fan boy or Xbot, I simply play games. I used to own all three systems til the Wii for me was not bringing anything to the table except for Twilight Princess. That is my opinion just because I say I don’t like the system doesn’t mean its a piece of shit (obviously look at the numbers) or that I am a fan boy.

    #18 6 years ago
  19. Bulk Slash

    I agree with G1GAHURTZ, the PS3 may have features “out of the box” that aren’t on the 360, but the extra cost of entry makes the console prohibitive.

    For example my brother just got himself a 360 but he hasn’t bought a charge kit or a Wi-Fi adaptor yet as he doesn’t have the cash. Next month he’ll have some to spare and will be able to buy those bits (although I’m not dropping our Wi-Fi security from WPA2 so wireless is out ;)).

    Sony’s problem is the PS3 demands too much cash up-front, and psychologically people don’t want to pay all that. Seeing a cheap base system that you can upgrade with hard drives or charge kits at a later date is much easier for the consumer to swallow.

    #19 6 years ago
  20. Cort

    “The numbers” don’t prove any of your points other than the statement that the Wii sells well. The numbers don’t tell you *why* at all.

    People do not buy a Wii because they do not want wifi or rechargeable controllers: the Wii has wifi and in fact Wiimote charging stations sell very well (people are always complaining about having to buy batteries for the Wiimote). People who buy a Wii and not a PS3 do so because they want a Wii and want to play Wii games; the two consoles largely (but not entirely) sell to very different demographics. It’s about games not peripheral features, remember, so is it really relevant to the debate about the value of the PS3 that people who want to play Super Mario, Mario Kart and Wii Sports choose not to buy the Sony console?

    No-one chooses to buy a $250 console over a $400 console to play their favourite games. How many games are available on both Wii and PS3? And how many of them are anywhere near the top 50 best-selling Wii games list? Look at the 50 best-selling PS3 games: how many could you choose to play on a Wii instead? Only a fraction of gamers are in the position of having favourite games which can be played on both Wii and PS3 so statistically this dichotomy of choice is completely insignificant to the sales numbers. Indeed, I bet people wanting to play the likes of Call of Duty and Resident Evil are actually more likely to buy a PS3 than a Wii.

    What might actually be true of the PS3′s current position is that people would love to have wifi, internet, rechargeable controllers and built-in Blu-ray in a HD-capable console, but given we’re in a huge recession with unemployment soaring and wages frozen or dropping across the US and EU they cannot afford its price. But they’re waiting for when they can. It doesn’t mean they think it’s not worth it or wrong to include those features or never want them. I cannot afford an Audi S4 (yet….) but I don’t snort and think it should be redesigned to be more like a Ford Mondeo so I can have one. There are still a huge amount of gamers who have not yet taken the current-gen leap, the vast majority of whom have PS2s. Do they want wifi and internal batteries dropped, or the price of the console?

    Also, you failed to deal with my point about people claiming one minute that “no-one wants Blu-ray” and the next that “the PS3 is mostly bought for Blu-ray, not games”. If my memory serves me, you have used both arguments before. Can’t be both, yet the two claims are constantly made, side-by-side.

    Finally, if all people want is a gaming console without all those extra features, without Blu-ray and with a cheap price, the 360 Arcade would be the best-selling console in the world. Is it?

    #20 6 years ago
  21. Psychotext

    That’s a long post. I disagree with one point you make though…

    “they cannot afford its price. But they’re waiting for when they can”

    There’s not really any evidence that a significant number of people are waiting… or at least if they are, it doesn’t explain why consoles are selling far faster this gen as a whole than they did last gen. The Wii is outpacing the PS2 and the 360 / PS3 are both outpacing xbox and gamecube sales. Despite the considerably higher prices.

    #21 6 years ago
  22. G1GAHURTZ

    People who buy a Wii and not a PS3 do so because they want a Wii

    Wow! How ever did you come to this amazing deduction?

    The way I see it, the Wii is like a Ford Mondeo. It’s a good car, with good reviews and at a good price.

    The PS3 is like a Bently Continental GT.

    It’s got climate control for each individual seat and 4 different modes of suspension.

    The average person doesn’t think to themselves: ‘I want a car, but it must have per seat climate control and four modes of suspension’.

    They say: ‘I want a safe/fast/reliable car’.

    Bells and whistles don’t make a difference to the vast majority. If, like almost anything in the world, they were free, people would snatch them up I’m sure, but most people don’t need/want four modes of suspension to drive to Tesco. They don’t want to pay £80k to do it either…

    Just like they don’t need Blu Ray to play a really fun game.

    As for the Blu Ray thing… I don’t recall ever claiming that peole only buy PS3′s for Blu Ray.

    I think that you’re referring to (I could be wrong) a response that I made to someone who claimed that he didn’t buy any games for his PS3, only Blu Ray films.

    I which case, he is a perfect exmaple of someone who does that.

    I believe that my reaction was to ask him why on earth he didn;t buy some of the many AAA games available, and why he was limiting himself… I believe that I even stated that my reason for the question was that I was totally lost as to why PS3 owners weren’t buying games in bigger numbers. KZ2 is a prime example of a AAA game that has so far had relatively unimpressive sales.

    #22 6 years ago

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    Free DLC will be released in Japan for Tales of Zestiria, and while Bandai Namco has yet to state whether it will be released westward with the core game this summer, it’s an interesting slice of content. According to information from Jump posted by Siliconera, the DLC Alisha After Episode: What Is Reflected In The […]

  • This video of a Paris flat looks the real deal, but it’s all Unreal Engine 4

    I’m not entirely sure when, or how, this fella managed to sneak into my secret flat in Paris and film it, but since it’s out there I may as well share it with you. All joking aside, this video is rather amazing. It provides a virtual tour of a flat located in Paris; however, it’s […]

  • The Witness passes key development milestone, still no release date

    The Witness has seemingly come back from the dead. Creator Jonathan Blow has posted an update on the game’s development. Surely you still remember The Witness? Jonathan Blow’s follow-up to Braid, which was shown during the PlayStation 4 reveal event all the way back in February 2013? Well, today we got our first development update […]

  • You can now take selfies in World of Warcraft

    The latest patch to World of Warcraft has added a S.E.L.F.I.E. Camera to the game. And it does exactly what it sounds like it does. Patch 6.1 is currently being deployed to World of Warcraft’s Public Test Realms (PTR). There’s a massive list of patch notes, but the most pressing one, other than Twitter integration, […]

  • Hellblade: early gameplay and prototype footage revealed

    The latest developer diary for Hellblade is here with a look at some early gameplay prototypes and a peek at some polished areas. Hellblade developer Ninja Theory has revealed even more details of how game development works behind the scenes. The eighth part of this ongoing diary shows early gameplay footage along with some intriguing […]

  • Resident Evil Revelations 2: Raid mode offline-only on launch, more details

    Capcom has revealed a tonne of new details about Raid mode in Resident Evil: Revelations 2. Capcom has confirmed that Raid mode will launch with the first episode of Revelations 2 in February. You will be playing it offline only though, either solo or in split-screen co-op. As for the online portion, Capcom promised it […]

  • Watch the first 20 minutes of Life is Strange

    The first 20 minutes of Life is Strange have been posted online for anyone to watch. The opening 20 minutes of Life is Strange set the stage for what kind of game it is. The kind that you’ll probably like if you’re a fan of Telltale games. The video is courtesy of consolewarsofficial and you […]

  • Don’t blame Ubisoft for cancelling keys – blame the culture of overpriced games

    Publishers need to drop PC games prices in order to stem the flourishing grey market, says Matt Martin. “How are you going to sell me Far Cry 4 for £45 when I can pick up Far Cry, Far Cry 2, Far Cry 3, Far Cry: Blood Dragon and extra DLC for just £30?” Some players […]

  • Dragon’s Dogma Online is real, full reveal in this week’s Famitsu

    What’s been heavily-rumoured to be the next instalment in the Dragon’s Dogma franchise, Dragon’s Dogma Online, will be fully revealed this week. According to a recent post by Famitsu, the magazine’s upcoming weekly issue, which releases January 29, will contain a massive feature on Dragon’s Dogma Online. The magazine will dedicate 18 pages to all […]

  • Valve responds to recent Counter-Strike match-fixing scandal, bans offenders

    Valve has investigated the recent case of match-fixing involving two teams in the Counter-Strike: Global Offensive professional scene and decided to ban those involved from future tournaments. Recent allegations involving match-fixing between iBUYPOWER and NetcodeGuides.com – two of the professional teams that played in Cevo Season 5 – came to light. Valve has took notice […]

  • Having issues playing Grim Fandango Remastered on PS4? Sony is offering help

    Sony has offered a few steps to help those who are having issues with their pre-loaded PS4 installs of Grim Fandango Remastered. A few reports have started to appear online from users who’ve pre-ordered and pre-loaded Grim Fandango Remastered on their PS4 consoles. Sony has since posted a support thread on the official forums, to […]

  • Get Dragon Age: Inquisition for $36 and more in EA’s Xbox One sale

    Many EA digital games are being offered at considerable discounts on Xbox One right now. The latest EA sale is pretty good, offering sales on many AAA titles. It’s only available on Xbox One, with extra savings for Xbox Live Gold subscribers. The list below covers prices for Gold Subscribers. Plants vs. Zombies: Garden Warfare […]

  • Grim Fandango Remastered reviews round-up, all the scores

    Grim Fandango Remastered is a classic game brought into the new generation, so it’s time for everyone to know how great it is. The reviews for Grim Fandango Remastered have started popping up and as per usual, we’ve collected a few of them below. Grim Fandango Remastered is, as the name suggests, a remastered version […]

  • The Witcher 3: latest build is 1080p on PS4, 900p on Xbox One

    The recent preview build of The Witcher 3: Wild Hunt was running at full-HD resolution on PlayStation 4 and 900p on Xbox One. German website Gamestar attended the recent preview event for The Witcher 3 and examined the three versions that were on offer, PC, PS4 and Xbox One. Here’s the quote, courtesy of Google […]

  • Joystiq is likely to close – rumour

    AOL is rumoured to be closing its video game site, Joystiq. Re/code is reporting that AOL is likely to close its video game site Joystiq soon, according to “various sources.” The move is part of a company-wide restructuring that will affect Joystiq and other “under-performing content properties.” Joystiq is one of the most renowned sites […]

  • The Last of Us movie will be “pretty faithful” to the game

    The Last of Us will bring many of the same elements to the big screen as the small one, according to writer Neil Druckmann. Although The Last of Us will have to be adapted in various ways to make the transition from lengthy interactive adventure to cinema-friendly story arc, Druckmann is hoping to keep the […]

  • Microsoft is fixing Xbox One’s slow controllers

    Xbox One control pads have many charms, but quick start up is not one of them. The Xbox One controller currently takes up to five seconds to connect to your console after switching on, which is an eternity for someone with an attention span as short as mine. Luckily, Microsoft is working to fix this […]

  • Lucius 2 releases on Friday the 13th (of course)

    Lucius 2 has a really fitting release date. Lucius developer Shiver Games has produced a follow-up to the dark tale of an evil child, and it’s coming your way on February 13 – which just so happens to be a Friday. Lucius 2: The Prophecy will set you back $20, and release through Steam. As […]

  • Saints Row 4: Re-Elected PS4 recalled in Australia, incorrect content to blame

    Saints Row 4: Re-Elected has been recalled in Australia due to a mysterious manufacturing issue. An Australian PR representative said that the retail PS4 version of Saints Row 4: Re-Elected has “a serious manufacturing issue” and has been recalled nation-wide. Here’s what we were told (emphasis mine): “A manufacturing issue has caused an incorrectly classified […]

  • The Whispered World follow up now coming to PS4, too

    Deadalic’s gorgeous-looking adventure Silence has been confirmed for a fourth platform. Originally announced for Mac and PC with an Xbox One port one revealed at a later date, Silence is now on its way to PS4 as well. All versions are due later this year. Silence is Deadalic’s first multi-platform release and in my mind […]

  • Mythbusters to tackle DOOM this weekend

    DOOM is the subject of the next episode of Mythbusters. Having been airing for over ten years now, Mythbusters has pretty much run out of myths to bust, which is why we find ourselves in 2015 with an episode dedicating to answering the question “could DOOM be real?” Bethesda has rveealed that the January 31 […]

  • Destiny hosting a Bungie Bounty – go go go

    Destiny players have a chance to take down Bungie employees in return for one of the most exclusive vanity items in the game. Destiny’s Bungie Bounties usually feature guests from the community, and today’s event is no exception. Joining Bungie community manager David “Deej” Dague are several members of Bungie.org, the developer’s most staunch fan […]

  • Elite: Dangerous developer issues lay-offs

    Elite: Dangerous team Frontier Developments has had to let staff go. At least 15 staff have been laid off from the developer’s Halifax studio. According to an investor update, this decision will allow Frontier to focus its efforts at its primary studio in Cambridge, England. “With its business emphasis now on two major self-published franchises, […]

  • Dragon Age: Inquisition tavern songs free for a limited time

    Dragon Age: Inquisition tunes can be yours for the bargain price of zero cashmoney. The tavern songs from Dragon Age: Inquisition will be made available for purchase from various digital distributors sometime after February 9. Until then, though, you can have them for free – including their sheet music. To take advantage of this generous […]

  • Even the Five Nights at Freddy’s 3 teaser is frightening

    Five Nights at Freddy’s 3 is probably going to be just as tense and uncomfortable as its two prequels. This teaser for Five Nights at Freddy’s 3 is the first we’ve heard of the project since creator Scott Cawthon confirmed it is in the works. The third entry in the series is now up on […]

  • 6.6 million Xbox consoles shipped last quarter

    Xbox One and Xbox 360 console sales were strong last quarter, although Microsoft isn’t talking hard numbers yet. Microsoft shipped 6.6 million Xbox 360 and Xbox One consoles to retailers in the quarter ending December 31, the company revealed in its latest financial briefing. This figure wasn’t broken down by platform, and Microsoft didn’t supply […]

  • Homeworld Remastered Collection: five minutes of b-roll footage

    We may not have proper, uncut gameplay footage of the Homeworld Remastered Collection, but we have the next best thing. Homeworld Remastered Collection was confirmed to release on February 25. Gearbox has only showed a trailer, but no extended gameplay demos. There was however a b-roll video showing at PAX South, and we’ve embedded it […]

  • Grim Fandango Remastered looks sharp in these new screens

    Grim Fandango will come back from the dead with the Remastered edition, and it’s looking great. Grim Fandango Remastered has a few new screens available to prove that even old games can look stunning with the right remaster, especially ones with an already well-defined art style. Have a look at them below and get excited. […]

  • Battlefield Hardline: beta weapons, maps, modes, progression system and more

    The Battlefield Hardline beta will include a third new map and a new game mode, on top of what’s already announced. You may remember last week DICE started a community mission for all Battlefield 4 players. The goal was to reach 2 billion points playing Rush mode. That goal has been achieved and as a […]

  • Dying Light launch trailer is one last display of its forte

    The launch trailer for Dying Light is here one day ahead of the game’s release. Techland and Warner Bros. have put out the launch trailer for Dying Light. The trailer is a short reminder of the game’s main selling points: free-running, weapon crafting, drop-kicking zombies. Reviews should start to come out tomorrow for the game […]

  • Watch The Witcher 3 developers stream new gameplay on Twitch

    The Witcher 3 developer CD Projekt RED is hosting a Twitch live-stream to show off brand new gameplay footage and answer some fan questions. The live-stream will start at 7:00pm GMT, 2:00pm EST, 11:00am PST. It will show off plenty of new footage, some of which was shown only to the press so far. The […]

  • Finally, some screens for Final Fantasy 15

    Patience is a virtue and we finally have our hands on a few gameplay screens from Final Fantasy 15. There’s not a lot of them, but they show the impressive lighting and they’re all gameplay as far as I can tell, so take a look. There is no release date for Final Fantasy 15 as […]

  • Here’s 15 minutes of gameplay from The Witcher 3: Wild Hunt in 1080p

    The Witcher 3 has a new direct-feed, 1080p video available that’s 100% gameplay. Would you like some gameplay of The Witcher 3 in beautiful 1080p? Why, of course you would! The gameplay below shows combat, conversations, travelling. In short, it’s a small sample of everything the game will offer. If you’re looking to learn much […]

  • Two Mortal Kombat X characters to be revealed this week

    Mortal Kombat X will get not one, but two character reveals this week. Mortal Kombat creator Ed Boon has been at again on Twitter, teasing all kinds of reveals over the past few days. Firstly, Boon tweeted this image, which at first glance appears to show a character holding a bow. However, further examination by […]

  • Planetside 2 successfully claims the Guinness World Record for biggest FPS battle

    The Planetside 2 community has successfully organised an online battle involving over 1000 players, breaking the previous Guinness World Record. The event, which was organised by Planetside Battles was pitched to the community last week. 1,158 players have answered the call, smashing the record for “Most Players Online in an FPS Battle.” The previous 999 […]

  • Microsoft aiming for Xbox One-to-PC streaming to function while you watch TV

    Streaming Xbox One games to PC while you watch TV on the console through the HDMI pass-through is something Microsoft is hoping to achieve when the service launches with Windows 10. Microsoft’s Phil Spencer has been on Twitter answering fan questions following last week’s Windows 10 event. One interesting bit that came out of those […]

  • Everything we know about The Witcher 3: Wild Hunt

    The Witcher 3: Wild Hunt is sure to be one of the biggest RPGs of the year, due for release in May on PC, Xbox One and PS4. Delayed since its target release of 2015, CD Projekt Red’s latest game takes the series to a true open world environment, and charges the player with tracking […]

  • Battlefield Hardline beta date leaked – rumour

    According to an email sent to some YouTubers, the upcoming beta for Battlefield Hardline is scheduled for February 3. The date for the Battlefield Hardline beta is believed to be February 3. It comes from an email that’s been sent by Ronku to various YouTubers reminding them of the starting date, February 3. Ronku is […]

  • The history of The Witcher: beyond the Road With No Return

    We take a look at The Witcher franchise, from the original short stories to its blockbuster video games. The world was first introduced to Geralt through a set of short stories called The Witcher (English translation) written by author Andrzej Sapkowski. The first short story was published in the Polish fantasy and science fiction magazine […]

  • Bringing The Witcher 3: Wild Hunt to life

    In The Witcher 3: Wild Hunt, CD Projekt RED takes a whopping enormous map and fills it with stuff you actually want to see and do. Do you remember back before Oblivion came out there was a lot of chat about how much more lifelike and realistic the NPCs would be? Rather than just hanging […]

  • The big Witcher 3 questions answered: delays, playing as Ciri, and why enemies don’t scale

    Spending some time with The Witcher 3 level designer Miles Tost we were able to put some of our immediate questions to him after playing the game for over 4 hours. “That sense of improvement doesn’t happen if the monsters around you remain the same strength, there’s no sense of achievement.” Tost is a relaxed […]

  • The Witcher 3 sets a new generational standard for graphics

    The Witcher 3: Wild Hunt is the new standard in outrageously pretty. “The Witcher 3 is more than just eye-candy. Destiny, once the loveliest thing I had ever looked upon, has been outclassed.” The Witcher 3 is even better looking than the screenshots would have you believe, and until you see it in motion, running […]

  • The Witcher 3: hands-on with the RPG of the year

    Getting to know a bawdy hero; Geralt of Rivia’s third outing is accessible, untamed, and dripping with story. Warning: some spoilers are inevitable. “The Witcher 3 is horror and violence. It’s charming, witty and cheeky. Like Geralt, it knows what it wants and it’s going to grab it with both hands.” The Witcher 3: Wild […]

  • Borderlands: The Pre-Sequel gets Lady Hammerlock DLC tomorrow

    The Lady Hammerlock DLC for Borderlands: The Pre-Sequel will be released on PS3 and Xbox 360 tomorrow, January 27. The new playable character comes with three skill trees and the action skill Cold As Ice. If you haven’t bought the season pass for Borderlands: The Pre-Sequel you can download the DLC for $9.99, you lucky […]

  • A limited edition 20th Anniversary PS4 just sold for $128,000

    Sony has just auctioned one of its limited edition 20th Anniversary PS4 consoles for over $128,000. The model had the serial number 00001, according to the Wall Street Journal. “We appreciate all who participated in the auction and are surprised at the highest bid price, which was higher than our expectations,” said a rep for […]

  • Here’s Killer Instinct’s new Omen and Golem fighters in action

    Microsoft has revealed Killer Instinct Season 2′s fighter Omen in a new trailer. Stick around for the end of the video and you’ll also get a peek at another new fighter, Golem. Omen is a bonus character and as such isn’t available as part of the main season roster. He’s available for free to Ultra […]

  • Digital copies of Far Cry 4 are being deleted from Uplay

    Ubisoft appears to be deleting copies of Far Cry 4 bought through digital third-party retailers. According to the Ubisoft support forums, copies of the game acquired via G2Play and G2A are being removed from Uplay. Users had not been given any warning by publisher Ubisoft that the game will be removed, although it is now […]

  • Gearbox wants “badass” talent for the next Borderlands

    Borderlands 3 may not have been announced at PAX this weekend, but studio boss Randy Pitchford is currently recruiting for the next game in the series. We are recruiting for next Borderlands. This is the big one. Industry badass? E-mail me: heyrandy@gearboxsoftware.com pic.twitter.com/ZG9dLytX1B — Randy Pitchford (@DuvalMagic) January 26, 2015 A recruitment push would suggest […]

  • Destiny: less grind, fairer economy in House of Wolves DLC

    Destiny developer Bungie has said it aims to lessen the grind in House of Wolves, and it won’t repeat mistakes it made with rewards in The Dark Below. Gear rewards will be fairer, according to lead designer Luke Smith in a Neogaf thread. For example, buying from a vendor should not invalidate gear rewarded for […]