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Stringer dismisses Kotick PS3 threat as "noise"

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Sony Corp head Howard Stringer has shrugged off threats from Acti Blizz boss Bobby Kotick that he may drop support for PS3 unless there's a price cut.

"He likes to make a lot of noise," Stringer told Reuters, speaking at the Allen & Co conference in Sun Valley, Idaho this week.

"He's putting pressure on me and I'm putting pressure on him. That's the nature of business."

Kotick issued an eyebrow-raising warning shot to Sony last month, saying that unless the machine came down in price, "When we look at 2010 and 2011, we might want to consider if we support the console."

Asked about the logic of not cutting PS3's RRP, Stringer added, "I (would) lose money on every PlayStation I make - how's that for logic."

Full thing through there.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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