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Sony gives break down of Home figures as it reaches 7 million users

Thursday, 25th June 2009 18:18 GMT By Stephany Nunneley

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Peter Edward, director of Home for SCEE, has broken down figures for the platform by region, demographic and content.

Without further ado, here it is courtesy of Gamasutra:

  • Since launch in November 2008, Home claims to have 7 million users – of which 3 million are in Europe – who have downloaded 6 million items.
  • Average Home session duration is 56 minutes, and while Sony expected 90 percent of its users to be 18-35 year-old males, the average is around 80 percent.
  • During the three months leading up to the Watchmen film releases, 812,544 users watched an exclusive video with director Zack Snyder which amounted to 9.3 million minutes of view time. The Watchmen area of Home generated 3.2 million visits, and the Rorschach and Nite Owl costumes were downloaded 1.6 million times.
  • 450,000 costumes were sold during the two-week Star Trek movie campaign, the video was watched 250,000 times.
  • Red Bull’s Air Race game has been played by 873,136 users, which equals 2.5 million visits and 575,000 hours played with an average of 39 minutes spent on the game for the fist 5 months of launch. The game cost €110,000 to create with an estimated marketing value of €1.5 million.
  • Users playing the Transformers puzzle games to net a free t-shirt for their avatars reached 125,000 with completion giving users a Trophy for their virtual spaces.

More through the link.

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10 Comments

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  1. Razor

    How the HELL do you get to play Red Bull Air Race?

    #1 5 years ago
  2. Syrok

    You stand in front of a plane and then move the camera around until you can select the plane or you select any random person standing in your way and press left or right on the D-Pad until you have the plane selected.

    Yeah, it sucks like pretty much everything in Home.

    #2 5 years ago
  3. SniperWolf

    holy shit 7 million…
    @Razor:
    you just lock at it then a PLAY option will appear when it is your time to play …also don’t mind Syrok he is dumb.

    #3 5 years ago
  4. Syrok

    :D

    Shame you can’t do that half the time because of people standing in front of it.

    #4 5 years ago
  5. SniperWolf

    you just need to wait for your turn Syrok.
    i spend almost 2 hours a day on home …i talk to my friends ..meet up with new friends…play some mini games…and it is free..no need to complain.

    #5 5 years ago
  6. Psychotext

    It never made sense to me why they made people wait… and then it hit me all at once. It’s for stats like this: “Average Home session duration is 56 minutes”

    The longer people use Home, the more money Sony can get from the advertisers.

    #6 5 years ago
  7. Shatner

    Welcome to 2 or so years ago PT. Or, to put it more accurately, about 20 seconds after Home was first announced.

    Anyone who ever regarded Home as a product for consumers rather than promoters was probably the type of person that believed that every event in the world revolved around them.

    #7 5 years ago
  8. Robo_1

    At the end of the day it’s free, there’s some moderately interesting stuff to do and it’s completely take it or leave it, so if they want to rinse the people who are using it for extra ad revenue, then I don’t have any real problems with it.

    The Resistance 2 space and the mini game were five minutes of fun at any rate.

    #8 5 years ago
  9. Psychotext

    “Welcome to 2 or so years ago PT. Or, to put it more accurately, about 20 seconds after Home was first announced.”

    My most sincere apologises for not realising at the same time as everyone else.

    #9 5 years ago
  10. Gekidami

    …You know, there isnt actually a limit to how many people can play the Red Bull race at the same time…

    #10 5 years ago